Despite the banner stating from 15th July, it's not kicked in for me yet.

When it does, I shall create a custom holiday once or twice each week to allow a buffer against expected delivery dates.

I post Royal Mail 2nd class (no signature/low value)

1 in 100 may need a signature

Amazon's new default handling time of 0 or 1 day means sellers no longer have the option of a 2-day handling time by default.

While we dispatch most of our orders the same day, there has always been some reassurance in knowing there was a 2-day buffer for unexpected situations—courier delays, staff shortages, supplier issues, or simply the realities of running a business.

This new policy adds yet another layer of pressure for third-party sellers.

It often feels as though every new update is designed to increase the stress of selling on Amazon. Sellers already deal with strict performance metrics, A-to-Z claims, delivery defects, account health monitoring, returns, and ever-increasing fees. Now there's even less flexibility to manage the unexpected.

Amazon says these changes are intended to improve the customer experience, but a great customer experience shouldn't come at the expense of seller wellbeing.

Surely there has to be a better balance between fast delivery expectations and the operational realities faced by the businesses that keep the marketplace stocked.

Why, Amazon? Why?

Thank you for this announcement. We appreciate the effort that has gone in to this.

We have been using a 3rd party app for MCF and it generally works pretty well, however we have had two major concerns using MCF in Europe

1. There is no prepaid label option for shipments sent via MCF. Do you have plans to add the ability for our VAs to generate a prepaid label for shipments sent via MCF?

2. There is no option to send to relay points. This is especially problematic in France, where up to 1/3 of our packages require relay point delivery.

Thank you for providing this announcement and additional capability. This is definitely something we would take advantage of if the previous concerns are addressed.

We received a performance notification on 1st of July that our account is under temporary review and this review will last no longer then 30 days and to submit trackings for shipped orders and proof of delivery. Reason for this is increased sales which is due to we started providing prime service using amazons easy ship programme. And summer is normally busy times. They rejected our appeal and now they want below documents.

Has anybody gone through this in the past? Shall we submit documents or just wait another 2 weeks and funds will get released? On time delivery rate is 96%. Order defect rate is 0.185. We had shipped 57000 orders in last 2 months.

Below is the response of appeal.

What is happening?

We do not have enough information to reinstate your account for one or more of the following reasons:

-- Evidence of delivery or verify that currently uploaded tracking information is correct. Tracking information may be provided in the Manage Orders section of your seller account. This may include buyer confirmation of receipt or proof-of-delivery documentation.

-- You may be missing critical business information from your account to validate positive buyer-seller history across other sales channels. Provide supporting documents that includes but are not limited to business website and email or company bank information.

-- We have observed a significant increase to your sales or an unusual change in your selling patterns. Please provide us supporting evidence that you have inventory to fulfill all of the orders placed. This includes but is not limited to copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days.

If you are an Amazon Easy Ship seller, please confirm that you use this service for your seller-fulfilled orders as part of your submission and disregard including tracking information. Evidence of delivery and fulfillment should include buyer confirmation of receipt or proof-of-delivery documentation.

How do I send the required information?

Please click on the View Appeal button on the Account Health page (https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_ap) and submit additional information as requested.

What happens if I do not send the requested information?

If we do not receive the requested information within 90 days of the original notification, your account will remain deactivated. Do not attempt to create a new seller account. Creating a new account will delay the reactivation process and may lead to permanent closure of your account.

I spoke to performance team and they advised to submit below , I know it will get rejected again , SHALL WE JUST WAIT ANOTHE TWO WEEKS? ANYBODY FROM PAST EXPEREINCE.

This is Zakir, with Amazon Account Health Support. Thank you for speaking with me regarding your selling account.

I understand you needed assistance with your account that is currently under temporary review. I truly understand how concerning this situation must be, and I genuinely appreciate your patience while we work through this together.

Issue Identified:

Your Amazon.co.uk selling account has been placed under temporary review to verify the delivery of recent seller-fulfilled orders. To expedite the review process, you will need to submit a new appeal with supporting documentation.

Guidance Provided:

To strengthen your appeal, please ensure you include the following documents:

1. Evidence of Delivery & Fulfillment:

• Updated tracking information for recently dispatched seller-fulfilled orders

• Buyer confirmation of receipt

• Proof of delivery documentation

2. Business Verification Documents:

• Business website information

• Company email information

• Company bank statements (recent months showing transaction history)

3. Inventory & Supply Chain Evidence:

• Copies of invoices from your suppliers

• Receipts

• Contracts with suppliers

• Delivery orders

• Authorization letters from suppliers (issued within the last 365 days)

4. Logistics Supporting Evidence:

• Copies of communications from your logistics providers

• Invoices from logistics/courier services

• Any evidence explaining fulfilment processes or delays

5. Additional Supporting Evidence: •

Address (URL or physical store address) of other stores where you sell similar products, along with proof of delivery from those channels

• Evidence of compliance with Amazon Selling Policies and Seller Code of Conduct

Next Steps:

• Gather all the documents listed above

• Submit your appeal via the "View Appeal" button on your Account Health page in Seller Central

• Alternatively, you may email your appeal with all attachments to: selleraccount-review@amazon.co.uk

• If emailing, please include your Merchant Token Number (found in Account Info > Business Info > Merchant Token)

• Ensure all documents are clear, legible, and in English (or with English translations)

• Please submit within 90 days of the original notification date (1 July 2026)

Many thanks