I would appreciate input from other sellers and, ideally, an Amazon Community Manager regarding what appears to be a serious gap in seller protection.
I sold a laptop for £139.99 and dispatched it correctly to the residential delivery address supplied by Amazon.
After dispatch, the buyer personally used the DPD mobile app to redirect the parcel away from their Amazon delivery address to a DPD Pickup location.
This is not speculation. I have:
* Amazon's own tracking showing that the CUSTOMER requested the delivery change.
* Written confirmation from DPD stating that the diversion was **“requested by your customer on 3/8/2026 through Mobile App.”**
* Written confirmation from DPD subsequently stating that the parcel was delivered to the buyer-selected Pickup location.
The buyer then reported non-receipt.
Amazon refunded the buyer £139.99 and debited my seller account.
I submitted a SAFE-T claim explaining that I had fulfilled the order correctly to the Amazon-provided address and that it was the BUYER who subsequently took control of the delivery and instructed DPD to change the destination.
SAFE-T denied the claim because:
**“tracking does not confirm delivery at the buyer's address.”**
I appealed and specifically pointed out that this is precisely because THE BUYER instructed the carrier to change the delivery destination after dispatch.
SAFE-T responded with essentially the same answer.
I appealed again asking Amazon to address the buyer-authorised diversion specifically.
The final response was:
**“We have reviewed the information that you provided… We understand that you may not agree. However, we stand by our decision.”**
The fundamental question Amazon has still not answered is:
**What is a seller supposed to do when they dispatch correctly to the Amazon-provided address, but the buyer subsequently takes control of the shipment and instructs the carrier to redirect it elsewhere?**
The seller cannot prevent a buyer from using the carrier's app to change delivery instructions after dispatch.
Yet the SAFE-T reasoning appears to create a troubling loophole:
**Seller dispatches correctly → buyer redirects parcel → parcel fails to reach original Amazon address → buyer receives refund → seller is charged because tracking doesn't show delivery to the original address.**
I'm not alleging that this particular buyer deliberately exploited the process. My concern is that the process appears capable of being exploited.
There is an additional concern in this case. I subsequently discovered public reviews of the buyer-selected Pickup location alleging insecure parcel handling and previous collection problems. Again, this does not establish wrongdoing by the buyer, but it makes the circumstances particularly concerning.
Amazon has told me that because the parcel was not delivered, liability rests with DPD and I must pursue the carrier.
So my questions for Amazon are:
**1. Why does a buyer-authorised diversion remove the seller's protection when the seller dispatched correctly to the Amazon-provided address?**
2. What can a seller possibly do to prevent a buyer changing delivery instructions directly with the carrier after dispatch?**
3. Should Amazon distinguish between a seller sending an order to the wrong address and a buyer personally redirecting a correctly addressed shipment?**
4. What protection exists against this process being deliberately exploited?
I have been selling on Amazon for many years and would particularly appreciate an Amazon Community Manager reviewing the principle involved here.
SAFE-T Claim ID: 13987-08921-5945933
I have documentation supporting every stage described above.
So the first time I appealed, one title was relisted and the others were not so I appealed again to no avail - then I was away for four nights, so just before the case was to be closed forever - I reopened it and asked if someone could take a proper look at the titles and someone did (!) so 8 ASINs are to be reinstated shortly. (Allegedly).
Once I know what they are I will open a new case for the remaining 4 from the first appeal and add some of the 22 as yet still delisted titles.
I am not sure why Amz are now primarily using ASINs in these cases - it is so much harder to work out (as a human being) what is going on but maybe it is because the first several times the case is only looked at by a bot and it is only the later cases that involve people, however this will mean that 9 out of 13 products should be available to customers again soon.
At this speed it is going to take over 5 years for me to appeal everything that has been closed down.
It is a crazy situation
I am extremely frustrated with the way Amazon is handling FBA Shipment FBA15M4MRN1N.
We specifically chose Small Box Delivery and paid the higher Amazon delivery charges because the whole purpose was to get the inventory delivered and processed quickly.
The shipment was delivered on 7 August 2026, and today is 15 August 2026, but the status is still only showing “Delivered.”
The most frustrating part is that our inventory was distributed across 8 different Amazon fulfilment centres, and not a single FC has started checking it in.
How can the same delay happen across all 8 warehouses?
This is also not the first time we have experienced this. While our stock sits at Amazon warehouses unavailable for sale, competing sellers and Amazon/vendor listings continue selling, gaining sales and ranking. Whether intentional or not, this kind of delay creates a serious competitive disadvantage for sellers whose stock Amazon has already physically received.
So what exactly are we paying the higher Small Box Delivery charges for if Amazon can still leave the shipment sitting there for more than a week without even starting check-in?
Has anyone else experienced this recently?
And more importantly, how do we get Amazon to actually escalate this to the FC/inbound team instead of receiving the usual copy-paste response about standard receiving timelines?
@Seller_ZMgYkp0cgrVoe@Seller_NsKjQqJ8b47IS@Seller_VygaQRBv4Ssmh@Seller_zukQNO61PzGck
Hello Sellers,
If you ship your own orders, this one's for you. This August, we're launching a brand-new educational series dedicated entirely to Merchant Fulfilled Network (MFN) sellers — covering the shipping metrics, costs, and settings that directly impact your account health and bottom line.
What's Happening This Month?
We're kicking off MFN Roadmap: From Shipped to Delivered — a 4-week content series designed to help you understand, troubleshoot, and take control of the most common MFN pain points. Each week, we'll break down a different topic with actionable insights, best practices, and resources to help you ship smarter.
Here's How It All Breaks Down:
Week 1 (4 Aug): LDR & VTR — What Triggers Penalties?
Week 2 (11 Aug): Are You Overpaying for Shipping Labels?
Week 3 (18 Aug): Shipping Settings and Carrier Complications
Week 3 (20 Aug): EasyShip — Is It Right for Your Business?
Week 4 (26 Aug): LIVE Ask Amazon Event — The Final Stop
Here's What You Can Expect
📚 Educational Posts — One post per week with actionable guides, best practices, and clear explanations on each topic
💬 Community Discussion — Ask questions directly on each thread and engage with fellow MFN sellers
🗓️ Live Ask Amazon Event (26 Aug) — A full-day event where you can get your questions answered in real time
📌 Evergreen Resource — All content stays live permanently, so you can revisit anytime
Why This Series Matters
Shipping metrics and costs are some of the most common pain points we hear about from MFN sellers. Whether it's an unexpected penalty, a confusing label charge, or a carrier delay that wasn't your fault — these issues directly affect your account health and profitability. This series gives you a clear path to understanding what's happening, why, and what you can do about it.
Mark Your Calendar
26 August | 8:00 AM – 5:00 PM BST — Ask Amazon Event: MFN Roadmap — The Final Stop. Bring all your questions from the series and get answers in real time from the Amazon MFN team.
The Road Starts Here! 🛣️
Over the next four weeks, we'll be posting educational content right here in the forums. While you wait for Week 1, jump into the comments below.
What's your biggest MFN shipping challenge right now? Which topic are you most looking forward to? Let us know — we're building this series with you in mind.
Hi All,
I've just had my first package that was sent to PB Project returned as "insufficient postage" - this is incorrect - the postage was correct for the weight and size
Nevertheless I had to pay £5 to get the book back (in addition to the original postage)
It was sent 25/6 and arrived back 14/8
I sent a number of packages thereafter to that address...
Be warned!
Brian
Hi Emet,
Thanks for your reply. Our account balance now is £403000, we have not got paid since 1st of July.
We have submitted below information and case ID is 13176433732
I submitted below information.
1. Voice of the customer Damaged items of last 60 days refunded or replacement sent
2. Voice of the customer of receiving wrong products of last 60 days total 134 wrong orders delivered refunded or replacement sent
3. Merged Invoices.pdf
4. Plan of Action for seller code of conduct appeal for the material difference.docx
5. New Designated area of customer returns.jpeg
📎 Back Image ASIN B0BT87WLHH.jpeg
📎 Back image ASIN B07ZQZVMRX.jpeg
📎 Back image ASIN B0756H4G84.jpeg
📎 Back image ASIN B08698SS59.jpeg
📎 Back inage ASIN B08NVPH5PF.jpeg
📎 Front image ASIN B0BT87WLHH.jpeg
📎 Front image ASIN B07ZQZVMRX.jpeg
📎 Front image ASIN B08NVPH5PF.jpeg
📎 Front image ASIN B0756H4G84.jpeg
📎 Front Image ASIN B08698SS59.jpeg
Also WE SUBMITTED BELOW REQUESTED INFORMATION
Explain your process for ensuring that products sent to customers exactly match the listings on Amazon – including how you source inventory and how you fulfil orders.
We have established a comprehensive inventory management and order fulfilment process to ensure that every product shipped to customers exactly matches the corresponding Amazon listing.
1. Inventory Sourcing
We source our inventory exclusively from legitimate manufacturers, authorized distributors, or reputable wholesale suppliers. Before purchasing products, we verify the supplier's authenticity and ensure that all products are genuine and suitable for sale on Amazon. We retain invoices and purchase records for all inventory as proof of authenticity and traceability. We also check business information of suppliers, we cross verify their VAT registration and we also cross verify their company. We also check business reviews on trust pilot and also on google to make sure supplier is genuine.
2. Product Verification Before Listing
Before creating or matching a product listing, we carefully verify every product against the Amazon detail page. We confirm the brand, manufacturer, model number, UPC/EAN ﹙where applicable﹚, size, colour, quantity, material, specifications, packaging, and any other identifying attributes. Products are listed only when they are an exact match to the Amazon ASIN. If a product does not precisely match an existing listing, we do not list it under that ASIN.
3. Inventory Receiving and Quality Inspection
When inventory arrives at our facility, every shipment is inspected before being accepted into stock. We verify that the products received match the supplier's invoice and purchase order. Products are inspected for authenticity, correct packaging, physical condition, expiration dates ﹙where applicable﹚, and any signs of damage or defects. Any products that do not meet our quality standards are segregated and are not offered for sale.
4. Inventory Storage and Management
Approved inventory is stored in an organized manner using clearly identified storage locations. Each product is labelled and tracked by SKU and mapped to the correct Amazon ASIN. Similar products or product variations are stored separately to prevent picking errors. We conduct routine inventory audits and stock reconciliations to maintain inventory accuracy and identify discrepancies promptly.
5. Order Fulfilment Process
When an order is received, the order details are reviewed to confirm the correct ASIN, SKU, quantity, and customer requirements. The assigned item is picked from inventory using the SKU and storage location.
Before packing, the product undergoes a second verification to confirm:
• The correct product has been selected.
• The brand, model, size, colour, and quantity exactly match the Amazon listing.
• The product is new, unused, and in saleable condition.
• The packaging is intact and suitable for shipment.
After verification, the product is securely packaged using appropriate packing materials to protect it during transit. Shipping labels are reviewed to ensure they correspond to the correct customer order before dispatch.
6. Final Quality Control
A final inspection is completed before shipment to verify that the correct product is being sent to the correct customer. This includes confirming the order information, product details, packaging condition, and shipping documentation.
7. Continuous Monitoring and Improvement
We continuously monitor customer feedback, return reasons, order defect metrics, and any listing-related issues. If any discrepancy is identified, we investigate the root cause immediately, correct the issue, and implement preventive measures such as updating inventory records, improving staff procedures, or revising listing information to prevent recurrence.
Through these controls, we ensure that customers consistently receive products that exactly match the Amazon listing, maintain high order accuracy, and comply with Amazon's policies for product authenticity, listing accuracy, and customer satisfaction.
Provide an explanation for why customers are complaining about receiving incorrect items.
We take full responsibility for the customer experience issues that resulted in product condition and wrong item complaints. After conducting a detailed investigation into our Voice of the Customer reports, return reasons, and internal fulfillment processes, we identified the root causes and have implemented comprehensive corrective and preventive measures.
1. Root Cause Analysis
Our investigation identified the following root causes:
Product listings did not accurately match the physical inventory, including product descriptions, images, size, colour, quantity, and packaging.
Certain products were listed under incorrect ASINs, resulting in customers receiving items that differed from the listing.
Inventory fulfillment errors led to incorrect products being shipped.
Similar-looking products and packaging caused picking errors during order fulfillment.
Incorrect SKU and barcode labels resulted in inventory identification errors.
Some inventory was stored in incorrect bin locations, increasing the risk of picking mistakes.
Multiple product variants ﹙different sizes, colours, and models﹚ were stored too closely together, leading to confusion.
Manual order processing increased the likelihood of human error.
Quality control procedures before dispatch were insufficient to detect fulfillment mistakes.
Packaging procedures were not consistently followed, resulting in damaged products during transit.
Temporary and newly trained staff were not sufficiently familiar with our fulfillment procedures.
Additionally, several ASINs were enrolled in Amazon's Easy Ship pilot programme. At that time, our staff were only printing shipping labels and were unaware that Easy Ship packing slips also needed to be printed. As a result, packers could not verify the product description before dispatch, increasing the likelihood of shipping incorrect products.
Following discussions with our Amazon Easy Ship Account Manager, Hans Malhotra ﹙hansmal@amazon.co.uk﹚, all fulfillment staff have been retrained on the correct Easy Ship packing process, including printing and verifying packing slips before every shipment.
2. Corrective Actions Taken
We immediately implemented the following corrective actions:
Conducted a complete audit of all affected ASINs to verify product descriptions, images, sizes, colours, quantities, and packaging against our physical inventory.
Corrected all inaccurate listings and removed any listings that did not accurately represent the products.
Performed a full warehouse inventory audit to ensure inventory records matched physical stock.
Relabelled incorrect SKUs and barcodes where necessary.
Reorganised warehouse storage so similar-looking products and different product variants are stored separately.
Introduced mandatory barcode scanning and SKU verification before picking and packing.
Retrained all warehouse staff on inventory management, order fulfillment, product verification, packaging standards, and quality control procedures.
Retrained all Easy Ship staff with guidance from our Amazon Easy Ship Account Manager on printing and verifying packing slips before dispatch.
Implemented a mandatory final quality inspection before every shipment to verify:
Correct ASIN
Correct SKU
Correct quantity
Correct product variant
Correct packaging
Product condition
Introduced stronger packaging procedures using appropriate boxes, cushioning, and bubble wrap for fragile products.
Removed ASIN B0756H4G84 from our inventory and permanently stopped selling this product due to recurring customer complaints.
3. ASIN Investigations
ASIN B0BT87WLHH
This ASIN generated the highest number of complaints.
33% of complaints were due to customers receiving the wrong product ﹙leg wax strips instead of face wax strips or receiving 10 strips instead of 20﹚.
33% related to product performance and quality.
24% related to products arriving damaged due to inadequate packaging.
9% related to product condition.
NCX Rate: 2.0% ﹙33 negative experiences from 1,647 orders﹚
Root causes:
Incorrect Easy Ship packing process.
Incorrect product mapping.
Insufficient packaging.
Corrective actions:
Corrected ASIN mapping.
Retrained Easy Ship staff.
Introduced mandatory packing slip verification.
Improved packaging standards.
ASIN B08698SS59
NCX Rate: 3.7% ﹙8 negative experiences from 216 orders﹚
Customer complaints:
37.5% wrong product received.
25% defective item.
25% product quality not adequate.
12.5% damaged product.
Investigation found that some customers received Toni & Guy Conditioner instead of John Frieda Conditioner due to incorrect product selection.
Corrective actions:
Separated similar products in warehouse storage.
Introduced barcode verification.
Improved packaging using protective boxes and bubble wrap.
ASIN B0DY8Y69F6
NCX Rate: 3.9% ﹙3 negative experiences from 77 orders﹚
100% of complaints related to incorrect products being shipped.
This ASIN was enrolled in the Easy Ship programme.
Corrective actions:
Staff retrained on Easy Ship packing procedures.
Mandatory packing slip verification introduced.
Final SKU verification implemented before dispatch.
ASIN B08NVPH5PF
NCX Rate: 3.81% ﹙4 negative experiences from 105 orders﹚
Customer complaints:
50% wrong product.
25% defective item.
25% product quality issues.
Root causes:
Incorrect product selection.
Packaging procedures not followed.
Corrective actions:
Warehouse reorganisation.
Barcode verification.
Improved packaging standards.
ASIN B07ZQZVMRX
NCX Rate: 3.81% ﹙4 negative experiences from 105 orders﹚
Customer complaints:
50% wrong product.
25% defective item.
25% product quality issues.
Corrective actions:
Separated similar inventory.
Introduced mandatory barcode scanning.
Added final quality inspection before dispatch.
ASIN B0756H4G84
NCX Rate: 2.88% ﹙5 negative experiences from 219 orders﹚
Customer complaints:
60% damaged items.
40% wrong products.
Root causes:
Inadequate packaging.
Fulfillment errors.
Corrective actions:
Permanently removed this ASIN from our catalogue.
Improved packaging procedures for all fragile products.
4. Preventive Measures
To ensure these issues do not recur, we have implemented the following long-term preventive measures:
Weekly inventory reconciliation to ensure physical stock matches Amazon listings.
Monthly audits of all ASINs to verify listing accuracy.
Mandatory barcode scanning at both picking and packing stages.
Mandatory printing and verification of Easy Ship packing slips before dispatch.
Separate storage locations for similar-looking products and product variants.
Improved warehouse labelling and bin location controls.
Standard operating procedures for packaging based on product type and fragility.
Ongoing staff training with competency assessments before independent order fulfillment.
Daily quality control audits conducted by warehouse supervisors.
Continuous monitoring of Voice of the Customer feedback, NCX metrics, customer returns, and buyer messages to identify and address issues immediately.
We are committed to maintaining the highest standards of inventory accuracy, order fulfillment, packaging quality, and customer satisfaction.
The corrective and preventive measures outlined above have strengthened our operational controls and will ensure customers consistently receive the correct products in the expected condition.
✔️ I understand Amazon’s Selling Policies and Seller Code of Conduct about material difference and why they’re important.
✔️ I verify that all information I’ve provided is accurate and complete.
✔️ I commit to maintaining accurate product listings that match exactly what customers will receive.
✔️ I will ensure that all future shipments match the product detail pages exactly.
Attachments:
Merged Invoices.pdf
Rivermarket Wrong items Delivered Voice of the customer analysis and next steps.xlsx
Rivermarket Damaged items Voice of the customer analysis abd next steps.xlsx
New Designated area of customer returns.jpeg
Plan of Action for seller code of conduct appeal for the material difference.docx
Staff Training Record.xlsx
You
14 Aug 2026
15:23 BST
Dear Review Amazon,
We had very high sales due to starting to provide prime service recently.
We Joined Easyship programme and FBM ship + programme.
This has resulted in increased sales.
Hans Malhotra is our account manager for both programmes.
Please find attached
Recent trackings proof of delivery with Images and list of trackings.
Last three months Bank statements.
Company incorporation certificate
Screenshot of Most recent On Time delivery rate of 96.04%
Account Health screenshot with Defect rate of 0.16%
Recent customer feedbacks image which was left by already delivered orders
Thanks
As I knew would happen Amazon set the 1 day dispatch and my delivery rate has fallen below 90%. I can handle the 1 day dispatch, however the delivery time is no way accurate. I use 2nd class post, which is what I can only use for single purchases, to keep competitive and in business. Royal Mail 2nd class post takes 4-8 working days with no Saturday delivery, with exceptions. Amazon still say it will be delivered on that day not an estimation. Sure I can go into each item and change it to a 2 day dispatch but when you have 1000's of listings it's not an overnight project.
The biggest trap is that company bosses are jumping on the AI bandwagon with almost zero understanding of how it works, and then asking an AI "How can I improve my business".
The news stories that are all over social media and unverified/fake 'news' platforms are also often automatically generated by AI to create content for those sites, other AI's scrape those sites to generate their own content, so it becomes a self-fulfilling prophecy.
AI is marking it's own homework by comparing itself to other AI sources.
At the current rate, more people would soon be involved in installing, managing, selling, and fixing AI's rather than just doing the jobs the AI was intended to replace.
This is completely different to the introduction of PC's in to offices. Yeah, there was a big shift in the workforce then too, and people found jobs in supporting the PC rollout, but the PC was only ever a tool. It had a big impact, but staff were then trained to use them, and even if they did stuff faster someone could still check their results.
You can't really 'train' staff to use an AI, because the entire point of them is "Trust the Awesomeness"
Yup. Whats worse is how Amazon Are handling it.
They have created a closed environment for testing facilities. You either pay their testing facilities in full or have to pay them and hope they validate your certificates. If your certs are over 12 months old ? tough
I understand from the labs that this is now going to be a yearly thing, so once a year Amazon will demand new reports for the exact same listings over and over again.
Even if you source from HASBRO directly, if they do one test when the items are first made and then as per EU regulations they dont have to test again unless something changes, Amazon will now require YOU as a seller to test the same product every year.
Here is where it gets worse. So if you sell a multipack ? those days are ending. Which will hurt Amazon.
Let me explain, you sell a single glass tumbler, the same tumbler in a 2 pack 4 pack 8 pack 12 pack right, you would think, hey even if I use Amazons labs its one test report right ? WRONG.
The providers on Amazons list are saying NO Amazon demand a TR Test Report for EACH ASIN.
Can we not do one for all ? NO AMAZON are demanding a TR for EACH ASIN they tell us.
I took it to seller support, who said, our position is simple, you have to have Testing done and each ASIN approved or they are removed.
They say you can ask for consolidated reporting and that they do not have anything to do with the fees charged.
However, by creating a closed environment where they and Amazon said this by the way "Even if your previous reports are fully valid and legal, Amazon will no longer accept them directly from you".
They are allowing these testing centres to charge a premium. What would normally be 135 USD is now 500 USD for testing.
So that one glass tumbler ? if you have 8 multi varations can now cost you 4000 USD per year every year.
Not a problem if your a millionaire.
I pointed out to Seller support what was going on and they are not interested whatsover.
So I suspect all multi packs of products will soon vanish from Amazon, and the customers with it.
Because if you think Amazon someone is going to pay 4000 USD to offer multi packs on Amazon, think again.
Amazon maybe gets a one pack if its lucky.
Other sites get the multi packs and discounts on bulk buying. So guess where the customers will go ?
I completely agree testing is good, it shows the customer the products can be trusted. Should it be done regularly yes.
Should their be guardrails in place to prevent fakes ? yes
However, there should also be strict guidelines in place to prevent abuse by labs.
Where a product is tested if that product exists on a multi pack you should 100 per cent be able to ask amazon to confirm and validate that too
But they dont seem to care.
They will care though when all those multi packs and their sales vanish and to be honest, once they leave Amazon we wont be bring a single one back when they realise.
The biggest issue for me is that when you say to Amazon, this is being abused and you need to take ownership as its monopolostic and your baby, help fix it. They just say not interested
Sad really, as potentially it could have been a really good thing, and now it will cost them billions
Hello,
it's already 2 weeks no one resolve issue. I am not able to send inventory.
From 8 appeals 1 was only checked.