I think the deeper issue is that Amazon may have designed a pricing tool that compares the number, but not the real price.

A price is not only the physical value of the product.

It also includes logistics cost, labour cost, storage cost, fulfilment route, inflation, tax, delivery speed, stock risk, return risk, and whether the offer is actually sustainable.

If an ASIN has a price history going back 10 or 15 years, the system should not treat an old number as equal to a current market price. Timestamp matters.

A £5 price from 2010 is not the same economic price as £5 in 2026.

The same applies to external comparisons. If another retailer is selling at a loss, clearing old stock, liquidating, or using the product as a temporary promotion, that should not automatically become the “correct” price for every seller on Amazon.

A seller should still be able to sell at a healthy, sustainable price.

Then buyers can make their own judgement.

If the buyer chooses the cheaper external retailer, the Amazon seller loses the sale. That is normal competition.

But if Amazon removes Featured Offer eligibility because of an opaque comparator, the seller may lose visibility, sales and business access without knowing what evidence was used.

That is the difference.

The issue is not whether Amazon should stop price gouging.

The issue is whether an automated system is reducing price to a single number, while ignoring time, cost, availability, fulfilment, market context and sustainability.

I have received an email from Amazon, it is titled:

"Eliminate Listing Friction: Gain Authorized Reseller status through supply-chain audit"

Forgive me for being sceptical but the following email sounds like a way for Amazon to easily identify who the main dealer for high volume product are so that they can swoop in and get accounts with a view to effectively steal the products from the sellers who have worked so hard to build the product listing.

------------------------------------------------

Dear Seller,

We’re offering you access to a new program that can help you reduce listing friction across your catalog.

What is this?

The Authorized Reseller program grants trusted resellers “Authorized Reseller” roles for brands they legitimately sell. To verify that your products are legitimately sourced we will conduct an audit on your supply chain.

You can request the role for multiple brands, and you will be audited on all/some of them, with possible expansion of these benefits to other brands in your catalog, such as those you have previously listed or attempted to list in the past.

The goal of the program is reducing friction for compliant resellers while maintaining brand protection standards.

Benefits of an Authorised Reseller role:

• Better experience when managing listings in some brands

• Potential allowance to list new products or add offers into existing ASINs from some brands on which today you don’t have the direct permission from Amazon or the Rights Owner

• Access brand-building tools (e.g. A+ Content)

How does it work?

This is a simplified process designed to minimize effort on your side:

Step 1: Respond to this e-mail proposing a list of 10 brand names (not more, not less) you require the Authorized Reseller status for and on which you can prove that you are sourcing the products legitimately.

Step 2: Our audit team will reach out directly over email to verify your authorization for the brands you selected.

Timeline: The entire process will take approximately 3-4 weeks from your submission until role addition. Please consider that receiving this email or going through the audit does not automatically guarantee getting the role.

What we need from you:

To move forward, I'll need you to select any 10 brands from your current portfolio where you can provide proof of legitimacy.

I've attached a complete list of brands associated with your account to make your selection easier.

Please respond to this e-mail proposing a list of 10 brand names you require the Authorized Reseller status for and for which you can prove that you are sourcing the products legitimately. During audit, you will be asked to provide documents proving the authenticity of sold products (e.g. invoices/supplier details).

The mail outreach from the audit team will be sent directly to your accounts connected main email address. To send the information asked during the audit, please also use your accounts connected main email address. Please make sure the address is updated.

Please respond by the End of this Week if you’d like to participate.

Ive had a Zebra GK420d for many years (maybe 10) and very reliable - only stopped working once and my hubby got out his electrical testers and I needed a new power lead (saved me £150) so do consider that if your printer is "on the blink" it may not be the printer but Id definitely buy another Zebra if needed

i have been hit with surcharges by evri

an example

Customer-Entered Dimensions: 30 X 24 X 15 CM

Weight: 500 G

Carrier-Audited Dimensions: 30 X 24 X 15 CM

Weight: 500 G

Other chargeback

-£8.32

Other chargeback

-£1.67

Amount already paid:

£2.95

Total Charge from Carrier

-£11.99

Revised Tax from Carrier

-£1.51

Other

Carrier delivery label adjustment due to under-charged delivery label:

-£7.53

Transaction Total

-£9.04

evri agree exactly with my measurements and weight but added another £9.04 for a £2.95 parcel

anyone know how i can appeal these charges, its happened today on a dozen orders

thanks

peter

Recently my On-Time Delivery Rate has dropped to 75.37%. This has never happened to my business having traded on Amazon for over 10 years.

I recently changed my order cut off time to 7am i can't imagine this would impact the drop or has it?

I've also changed my handling time to 2 days since i was notified of the drop to give the courier more time to make the deliveries.

It appears the drop has also put a hold on my fund withdrawals to my bank account?