If you do this via a bulk upload i.e. change the title to less than 75 characters and populate the highlights column, the highlights field is successfully updated but the title is NOT updated.
The processing summary shows each product has the 100476 error "This attribute 'Item Highlight' is currently unsupported. Please refer to the tool tip for additional details."
This means that every product now has an error which I can see when I try to edit it manually. The title can be corrected manually as it revalidates the 2 fields, but you cannot do it via the bulk update.
I have 500+ products which I do not want to update manually. How can I upload just the titles?
Hello Amazon Sellers Community,
I am seeking assistance from an Amazon Moderator or Amazon Representative regarding an unresolved compliance issue that Seller Support has been unable to resolve despite multiple confirmations that the ASIN should be reinstated.
Marketplace: Amazon Australia (AUS)
ASIN: B0BXMMX45B
Issue Summary
My product was unexpectedly suppressed and made inactive due to the following policy classification:
"This product has been identified as a vaporiser, e-cigarette, or related accessory. E-cigarettes, vapes and similar smoking products."
This classification appears to be incorrect.
The product is not a vaporiser, e-cigarette, smoking device, tobacco product, or related accessory. It consists solely of replacement air filters and does not fall within any restricted vaping or smoking category.
After discovering the suppression, I thoroughly reviewed the listing content and removed any terminology that could potentially have caused confusion. I then opened Case ID: 3367612993 on 24 May 2026, providing a detailed explanation and supporting information demonstrating that the product does not violate the cited policy.
Timeline of Events
24 May 2026
Case opened with Seller Support requesting review and reinstatement.
26 May 2026
After escalation, Seller Support responded:
"Please note that the reinstatement may not take effect immediately but the process should be completed within the next 2 business days."
Based on this response, I understood that the review had been completed and reinstatement had been approved.
However, after waiting beyond the stated timeframe, the ASIN remained inactive.
29 May 2026
I submitted a follow-up request after seeing no progress.
Although I received an automated notification indicating a response would be provided within 24 hours, no response was received for several days.
03 June 2026
Seller Support responded again with the following message:
"We received your submission and we have started the process of reinstating the product detail page for the following ASINs:
ASIN: B0BXMMX45B is yanked due to its relationship with the ASIN B0BVW7W5ZL
Title: vonSploof Personal Air Filter To Trap Smoke & Odor - Easy To Use & Long Lasting Replaceable Filter | Lasts up to 500+ uses | Eliminates Smoke (3-Pack Replacement Filters deal)
Please note that the reinstatement may not take effect immediately but the process should be completed within the next 2 business days."
Once again, Seller Support explicitly confirmed that the reinstatement process had begun and should be completed within two business days.
05 June 2026
After the promised timeframe passed without any change, I submitted another follow-up request.
09 June 2026
As of today:
The ASIN remains inactive.
No reinstatement has occurred.
No meaningful update has been provided.
No response has been received to my latest follow-up.
Request for Assistance
My concern is not only the original incorrect classification, but also that Seller Support has now twice confirmed that reinstatement has been initiated and should be completed within two business days, yet the listing remains blocked with no explanation and no progress.
I respectfully request that an Amazon Moderator or internal team member review:
Why ASIN B0BXMMX45B continues to remain inactive.
Whether the reinstatement process is stalled internally.
Whether the ASIN is being incorrectly linked to another ASIN or restricted category.
What specific action is still preventing the reinstatement from being completed.
At this point, I have followed all instructions provided by Seller Support and have waited through multiple promised resolution windows without any result.
Any assistance in escalating this matter to the appropriate internal team would be greatly appreciated.
Thank you for your time and support.
So this is a new one for me. We've received a surcharge invoice for Underdeclared Items from Royal Mail...
For a week in May, they are saying we declared 500 items but they have scanned 510 items. So there's a surcharge on the x10 items.
We buy all of our shipping through Buy Shipping, the 10 items in question I can see the postage label, barcode and tracking etc. It looks these items have not been included in the end of day manifest created through Seller Central.
Has anyone else had this issue?
I've opened a case but have no faith that I'll get to the bottom of it...
i have been hit with surcharges by evri
an example
Customer-Entered Dimensions: 30 X 24 X 15 CM
Weight: 500 G
Carrier-Audited Dimensions: 30 X 24 X 15 CM
Weight: 500 G
Other chargeback
-£8.32
Other chargeback
-£1.67
Amount already paid:
£2.95
Total Charge from Carrier
-£11.99
Revised Tax from Carrier
-£1.51
Other
Carrier delivery label adjustment due to under-charged delivery label:
-£7.53
Transaction Total
-£9.04
evri agree exactly with my measurements and weight but added another £9.04 for a £2.95 parcel
anyone know how i can appeal these charges, its happened today on a dozen orders
thanks
peter
Dear Amazon Account Health Team and Community Managers,
We are a UK-based seller with five years on Amazon across EU, UK, and US marketplaces — 7-figure revenue, an employed team, zero prior violations, and an Account Health Rating of 500. We have never had a warning, a policy issue, or a complaint. We are writing because our account has been deactivated overnight, without warning, without a clear reason, and despite our UK VAT being confirmed as verified by Amazon's own appeals team.
---
🗓️ **Timeline**
**Approximately one month ago:** A VAT-related policy warning appeared on our account. We responded immediately with full documentation as requested.
**Following weeks:** Documents were repeatedly rejected by the assigned caseworker, with no specific reason and no indication of what was missing. Amazon Live Support then advised that the issue was a VAT address mismatch with HMRC. We immediately updated our HMRC VAT address to align with our Amazon operating address — confirmed live on the public HMRC VAT checker.
Escalated to uk-vat-number-appeals@amazon.co.uk, who responded in writing:
*"Your UK VAT number has been verified, and your account has been updated from our end. It appears your account cannot be reinstated as it's being blocked by another team."*
So Amazon's own VAT appeals team confirmed our VAT is verified. The block is from a different, unnamed team — with no contact route.
**Final message received from Amazon Payments UK Escalations Team:**
*"Having reviewed your account thoroughly, we have decided that your account will remain closed. All information provided by you has been considered in detail. This decision has been reached because we have not been able to successfully process your application to open a Selling on Amazon payment account. I am unable to provide you with any further information."*
That is the entire reasoning. One sentence. No specifics. No actionable detail. Pointed to the Financial Ombudsman as the only remaining route — without even clarifying whether this is a VAT issue or an application to open a payment account.
---
⚠️ **The notice that started this — and what it actually promised**
The first and only performance notification we received was titled:
*"Action required — Prove your UK establishment for tax purposes" — received 6 March 2026*
Here is what it explicitly stated would happen if we did not act:
*"What happens if I don't take the required actions? You may continue to sell. However, if you don't complete any of these steps within 60 days of this notice or you do not meet the establishment criteria, we will begin to collect Value Added Tax (VAT) on your sales of goods to UK customers, and remit this directly to the responsible tax authorities."*
It gave us **60 days**. It said we could continue selling. The stated consequence was VAT collection — not account suspension or deactivation. Our account was deactivated while we were still inside that window, actively cooperating, having already received VAT verification from Amazon's own appeals team.
---
🛡️ **Account Health Assurance — enrolled, ignored**
Account Health Rating: **500** — Actively enrolled in Account Health Assurance (AHA)
To qualify for AHA you need to maintain a score above 250 for at least six months. We were at 500. Amazon's own published commitment is:
*"With Account Health Assurance, we will no longer deactivate your selling account as long as you work with us to resolve any issues."*
The AHA team never contacted us. No call. No email. No 72-hour window. No account specialist reached out at any point — before or after deactivation. AHA provided zero protection. The account was simply switched off.
---
✅ **Current situation — fully compliant UK business**
- HMRC-registered for 4.5 years
- VAT-registered — VAT number verified by Amazon's own appeals team
- Director is a UK resident with UK Settled Status, over six years
- Five years on Amazon with zero prior violations, zero warnings, zero account health issues
- 7-figure annual revenue, multiple brands, employed team
- Nothing about the business, its ownership, or its operations has changed
**Documents already submitted (multiple times):**
- Passport and UK settlement documentation
- Certificate of Incorporation
- VAT Certificate
- Bank statements (business and personal)
- Proof of operations and goods/service receipt at registered and operating addresses
- Companies House extract
- HMRC VAT verification screenshots matching Seller Central
Every submission rejected without explanation. Every team points to a different team. The KYC team and Account Health team cannot be contacted directly. Amazon Payments UK has issued a final decision and refused to disclose the underlying concern, citing they are "unable to provide further information."
---
📉 **Impact**
- Multiple container loads of stock frozen in FBA, accruing storage fees
- Disbursements held
- Suppliers waiting on orders we cannot place
- Employees uncertain about their jobs
- Customers locked out of a brand they have trusted for years
- Years of brand-building reputation at risk overnight
- A profitable, tax-paying UK business pushed toward serious financial harm by what appears to be an automated decision with no human review
---
📋 **Request**
We respectfully but urgently request:
1. Reinstatement of the account or at least some sort of cooperation
2. A specific, named reason for the block — not a generic one-sentence closure
3. A human reviewer who can look at the full picture, given that VAT has already been verified internally
4. Clarification of whether this is a VAT issue, a payments issue, or something else entirely — because we have been told different things by different teams
---
💬 **Final note**
We fully support compliance and verification — it protects everyone on the platform. But this process, as it currently operates, is opaque, unaccountable, and devastating to legitimate UK businesses. Verified VAT is being overruled by an unnamed team. Final decisions are issued without reasoning. There is no human review and no human contact.
⚠️ We are not alone. The forum is filling with cases like ours. Anyone facing this issue, please comment on the post.
We built this business over five years, creating jobs, paying taxes, supporting suppliers, and serving customers. Watching it shut down overnight by an internal Amazon process with no explanation, no review, and no contact is unacceptable.
We kindly urge Amazon to address this matter as soon as possible.
@Seller_b91S9zQ2eKxLt @Seller_VJ4XoAkjDpjPH @Seller_XUNeUuvrQDpgP @Seller_z3k8APxGfbQEK
---
Kind regards,
Mihai
A fellow long-term seller
UK seller · 5 years on Amazon · VAT-registered UK business · AHR 500 at time of deactivation · AHA enrolled
Again today I have £37 of additional shipping charges paid out of my account to Evri for their fraudulent adjustments of parcel weight and dimensions. This needs to stop as it only happens on Amazon - Packlink never do this? So how is it that it keeps happening to thousands on Amazon?
Contacted seller support via chat which was a waste of time as always is and was told to contact Evri myself?????
Absolutely furious as its neverending .... All my dimensions are correct and carrier states the same? WHY DOES NO-ONE AT AMAZON CHECK THIS BEFORE PAYING AS CLEARLY THEY KNOW THERES A BIG PROBLEM WITH SELLERS BEING INCORRECTLY OVERCHARGED? EXAMPLE BELOW OF WHICH I HAVE 6 THE SAME AND THEN A FURTHER CHARGE OF £12.00 FOR ANOTHER PARCEL THEY CLAIM IS 5KG WHEN THE ITEM IS 1.2KG AND GOES OUT BUBBLEWRAPPED? SOUL DESTROYING
Transaction date: 26/04/2026
Tax:
Customer-Entered Dimensions: 61 X 46 X 46 CM
Weight: 500 G
Carrier-Audited Dimensions: 61 X 46 X 46 CM
Weight: 500 G
Other chargeback
-£4.16
Other chargeback
-£0.83
Amount already paid:
£2.95
Total Charge from Carrier
-£5.99
Revised Tax from Carrier
-£0.51
Other
Carrier delivery label adjustment due to under-charged delivery label:
-£2.53
Transaction Total
-£3.04
This is exactly what happened to us, and yet the A‑Z team continues to uphold their decision to grant the claim, charging me the £500 refund to the customer. It’s extremely frustrating; we keep challenging the outcome but receive the same response each time, which feels wholly unreasonable.
We've had many orders from Zoom and a couple of other similar outfits - one via Abe was for 100 books in a single order, plus another 500-odd books on single orders. Other sellers reported a similar deluge of orders. There was - naturally - a lot of discussion on the Abe forum, & there were reassurances from Abe that the orders were all legit & could be fulfilled without any worries. Who knows what the books would be used for? Just be glad of the orders. Make hay while the sun shines!!
My sales have collapsed since end of March, sales down by 150%, around 200 units a day.
The more I spend on PPC (approx £500 a day), the more my organic rankings falls My conversion rate has actually increased, as has the total category
All my products are visible, but I'm not getting anywhere neear the page views as last year, either through PPC or organic.
I'm struggling to work out what is happening, but I suspect it could be down to a reent change where child sku's are showing in the orgainc search results. The top sellers in my category are seeing their sales increase, whilst everyone else is strugling, and some including me will drop out. Less competition means higher prices for customers and less PPC spend for Amazon. They need to wise up and revert it back.
Hi all,
I wanted to raise a serious issue we’ve recently experienced, partly to document it for others, and partly in the hope that a moderator can escalate this internally.
Context
We are a high-volume UK used book seller, and all of the affected inventory was used stock only — we do not list these items as new.
What happened
We ran a bulk update via the SP-API to change shipping templates on our FBM used book listings (~10,000 SKUs).
API used: putListingsItem (PUT)
Intent: update merchant_shipping_group only
We did NOT include condition_type in the payload
Following this update, a large number of listings were surfaced on Amazon as “New”, despite our internal data still showing them as used.
Timeline / Mitigation
The issue was not immediately apparent because we experienced a noticeable increase in sales following the update, which we initially attributed to improved shipping settings.
Once we identified that listings were incorrectly being surfaced as “New”, we acted immediately:
Placed the account into holiday mode to prevent further orders
Investigated and identified the root cause
Implemented a fix (migrated to PATCH requests)
Began correcting affected listings
By this point, approximately 600 orders had already been placed under the incorrect condition display.
Amazon’s response (important)
In Case ID 12422628992, Amazon has confirmed:
PUT replaces attributes and drops anything omitted
Because condition_type was not included, it was effectively removed
Listings then defaulted/surfaced as New
The API returned 200 ACCEPTED with no warning or validation error
There are currently no safeguards in place to prevent this
So to be clear — this is confirmed platform behaviour, not speculation.
Impact
As a direct result:
Customers purchased items believing they were New
They received correctly described used books from our inventory
This led to:
Negative feedback
Returns
Refunds
Return postage costs
Account health impact
Example feedback:
“I ordered a new book and received a used one”
“Advertised as new but looked worse than a library book”
“Ordered NEW and received a damaged used copy”
Current situation
We’ve fixed our integration (now using PATCH)
We are correcting listings
API support have been helpful in explaining the cause
However:
Seller Support is refusing to remove feedback
No reimbursement is being offered
The position is essentially: “feedback reflects customer experience”
The problem
The customer experience was incorrect because:
Amazon displayed the wrong condition at the point of sale
Given we only sell used inventory, this was not a listing or stock error on our side.
So we are in a position where:
Amazon acknowledges the root cause
But the seller absorbs all consequences
Financial impact
So far:
Dozens of refunds issued
Return postage costs incurred
Outbound shipping losses
Current estimated impact is already £500+ and rising as returns continue.
Why I’m posting
Warning to other sellers/developers
If you are using putListingsItem, be extremely careful
Omitting attributes like condition_type can silently alter listings
Request for moderator escalation
There is a clear gap between:
acknowledged platform behaviour
and seller-impact resolution
Request
Could a moderator please review and escalate this internally?
Specifically:
Whether feedback caused by incorrect condition display can be removed
Whether losses directly caused by this behaviour can be reimbursed
Whether safeguards are being considered for this type of scenario
Happy to provide:
Case ID (12422628992)
Order IDs
Transaction breakdowns
API logs
Thanks in advance,