I am a UK-based Amazon seller and I am writing to highlight and escalate a serious unresolved issue that has caused significant commercial harm to our business.

The facts are simple:

1. Approximately 8,000 five-star reviews have been removed from our hero product ASIN over the last 6 months, reducing our count from nearly 10,000 to 1,600.

2. In Case 12258983052, Amazon's own support team acknowledged this was caused by the variation separation process — an Amazon-side action — and committed to a specialist investigation into reinstatement.

3. That commitment has not been honoured. I have since received three identical copy-paste template responses (most recently from Pratiksha S.) that ignore the specific circumstances of my case entirely and cite standard review removal reasons that Amazon's own earlier agent had already acknowledged do not apply.

I am not asking for anything outside Amazon's policies. I am asking for the investigation that Amazon's own team committed to in writing to actually take place.

Has anyone else experienced the same issue? Please share details as if this is a wider problem facing more accounts, maybe we can combine forces to address.

Hello All,

In my Feedback Manager, my Lifetime total feedback is now 1064, but in April it was 1065, and it should be at least 1066

I have not had any new feedbacks since 4th April 2026.

The Lifetime total should never decrease, but from monitoring this, occasioned by previous concerns in this area, I conclude it is dropping at the rate of around 1 review per month. But these do not seem to be either the most recent or the older reviews that are disappearing

I have raised a case - ID: 12569079172 - although this required me to input a specific order number (which was not relevant)

Positive feedback is really tough to achieve as customers expect perfection, so are not pleased when they get it

Does anyone pay attention to feedbacks? Some sellers are running at less than 80% and there seems to be no concern from Amazon, although there used to be a 90% rule, I think...

All Best

Brian

PS The Case Response was a standard template about Feedback Removal!

PPS I have screen-shots to prove this

Hi,

Anyone know the usual time it takes for approval in the gl_wine category, if there is a usual time?

We've provided all the info, seem to have got past all the initial rejections by providing the information requested, but for the last 5 weeks we just get a holding email every 1 or 2 days saying "You will receive an update within 2-3 business days. We thank you for your patience.".

Is this usual? Asked support for info and they just say they can't contact the approval team.

Case ID: 12253189472

Thanks!

Hello,

We are contacting you regarding the intellectual property complaints on our account which have resulted in removal of our selling privileges.

We have already submitted a detailed Plan of Action along with supporting documents multiple times. In our submission, we have clearly provided:

- Root cause explanation

- Corrective and preventive measures

- Zero risk confirmation

- Business legitimacy details

- Invoice documents

- Explanation regarding authorization (LOA)

- Evidence of attempts to contact the rights owner for retraction

However, we are repeatedly receiving responses stating that “required documents are missing or invalid,” without clear details on what specific information is insufficient.

We kindly request your assistance in clarifying the following:

1. What exact document or information is currently missing or considered invalid?

2. Is a retraction from the rights owner mandatory in this case?

3. Are our submitted invoices not acceptable, and if so, what specific criteria are not met?

We are fully committed to resolving this issue and complying with Amazon policies, but we need clear guidance to proceed correctly.

We respectfully request a manual review of our case and specific instructions on what exactly needs to be provided to reinstate our account.

Thank you for your support.

I think it might be a category template / validation issue rather than a number-format issue.

The important point is that you have already tried the available option. If the listing form only offers `pair` as the Unit Count Type, and whole-number values are still rejected, then Seller Support should not treat this as simply “enter the correct number”.

I would mention in your support case that the same category/product type worked a couple of weeks ago but now fails. That may suggest a recent catalogue template, allowed-value list, or backend validation-rule change.

I would ask Seller Support to check whether the Unit Count Type values shown in the listing form are synchronised with the backend validator for that exact product type/category.

The key question is:

Why does Amazon show `pair` as an approved Unit Count Type if every whole-number Unit Count entered with `pair` is rejected by error 90244?

I would send screenshots showing:

1. `pair` as the only available Unit Count Type;

2. the whole-number Unit Count you entered;

3. the 90244 error message;

4. the product type/category;

5. if possible, the older listing in the same category that previously worked.

That should make it clearer that the issue is not user input, but that the seller currently has no valid selectable path to complete the listing.