Could you help me with this? I was under the impression it would have to be UK tested?
I have a listing with variations (colours) and amazon are requesting testing all all colours. At a cost between 50-100 dollars seems ridiculous.
It's just one of many, never ending policies, invented to print money. What's even more fautarting is my listing is not even a toy.
Hi, I wouldnt wait for a reply from the testers as they have an 8 month backlog due to Amazon's crazy new policy - luckily they delayed it as they originally started it in October! Standard Amazon. You need to approach the testing companies directly - some are better than others but all are overloaded. Then you will send them product iages and the test doc - if its less than a year old and up to date they will submit the DV number you gave them to Amazon with a positive result and the infringement is removed - It does look like you need to do this for all the countries - generally the cost is $50 - $100 for the submission. If you need a test $300 - 500. Interfracht tried to charge me $1200 before I called them out and they dropped it to $600 - so they are all trying it on and probably making heaps of money from this nonsense - I believe Amazon are doing this as a lot of Chinese sellers were just faking the tests and Amazon wasnt able to check the actual test numbers etc. If you need more help let me know and I will give you a good/fast tester in China
Hi all,
I’m a relatively new seller (started summer 2025) and I’m looking for advice or shared experience regarding the Frequently Returned badge on my only ASIN.
After my first batch sold through, the ASIN was marked “At Risk” in VoC. Before sending more stock, I investigated returns and identified a setup issue (deep sleep activation) and removed a small number of faulty units. I then updated the product with a quick setup guide and sent in improved stock.
I went back in stock around 5 December, but the Frequently Returned badge appeared on 12 December, and sales dropped sharply. Since restocking I’ve made around 50 sales, with only 1 genuine customer return from the improved batch.
However, the short-term (90-day) return rate is still showing ~8.8% (target ~2.87%). The remaining events appear to include:
1. Warehouse lost before shipment
2. Return not received (customer reordered; reimbursed)
3. Late authorised return marked faulty but found working
4. Customer changed mind
I understand the badge is system-generated, but as a low-volume seller it feels very difficult to recover when Amazon-caused or late-authorised events are included.
Has anyone experienced something similar as a new seller?
Did this resolve once older events aged out of the 90-day window, or is there anything else that realistically helped?
Are any Mods available to help with this issue?
Thanks in advance for any advice.
@Seller_QTT5oP45IFvQZ @Seller_t9kvdr2yixQej @Seller_gAhPNiLrkfTcr
Hello everyone,
I’m looking for insight from sellers who have dealt with Section 3 account deactivations following authenticity concerns.
Timeline / background:
September to November 2025: Sold a aroung 30 Units of ASIN in a high-risk branded category (luxury fragrance).
November 2025 - i revcieved a single authenticity compalint from a buyer.
November 2025 - Amazon restricted for Product Authenticity Customer Complaints and gated the brand
Dec 2025: I submiteted a Invoice for (50 units) and a matching bank statment to supplier - i sucessfully appealed the Product Authenticity Customer Complaints (Policy compliance) and i got the brand ungated again using the same docusmnts.
January 2026: i sold another 15 units (total sold 45 units) without any complaint -i recevied a section section 3 deactivation.
Amazon requested supplier documentation.
I submitted a the same supplier VAT invoice, matching bank statement, and later supplier email correspondence forwarding the invoice.
Amazon responded that the invoices could not be accepted due to verifiability concerns (not a counterfeit determination).
I replaced the files with original by getting fresh copies of the same document from the supplier, system-generated documents obtained directly from the supplier and bank and resubmitted.
Jan 2026: Amazon replied: “We do not have enough information to reactivate your account.”
No additional document types were explicitly requested beyond invoices / proof of purchase.
I now understand this may be a confidence-based Section 3 decision, rather than missing paperwork, and I have submitted a Plan of Action confirming I’ve permanently discontinued the ASIN/brand and high-risk category going forward.
My questions to the community:
In similar Section 3 cases, has anyone been reinstated without providing manufacturer or authorised distributor letters?
When Amazon says “not enough information” but does not request anything specific, is that typically a signal that the supply chain itself is unacceptable, rather than documents being incomplete?
Has anyone seen success after addressing this by eliminating future risk (e.g. removing the brand/category entirely), rather than resubmitting documents?
In your experience, is executive escalation the only remaining internal option at this stage?
I’m not disputing Amazon’s policies — just trying to understand how others have interpreted and navigated similar Section 3 outcomes.
Thanks in advance to anyone willing to share their experience.
Thanks Brian,
Sadly this does not explain how the Reviews to Sales ratio could have fallen so dramatically from Feb 25. I would understand it if it went down 50%, or 200%- but 1300%?! Same product, same service. Something is not right.
hello… any help would be appreciated
I have sold a dvd for around £50.
Sent and delivered no problem.
As protection I used an old card slipcase from kong skull island to protect the dvd.
Return started wrong item sent.
Messaged 3 times, no response.
Item delivered back to me.
And obviously the £50 dvd has been replaced with the King Kong remake.
Any idea what I do next ?
This is fraud!
Thanks 🤩
Hi everyone,
I sell CBD ingestible products, and we’ve hit an incredibly frustrating loop with Amazon support and enforcement teams.
Our listings were originally flagged as *Restricted Products* when first uploaded, which is normal for this category. We followed the official process - contacted food-safety-cbd-approvals-uk@amazon.co.uk submitted all required documentation (FSA registration, SDS sheets, compliant product labels, etc.) and our products were **formally approved and reinstated on 18 July 2025
However, the same ASINs were removed again in November. reason given originally was restricted products which i know they are and require approval which we have. since then they have just been asking for further information we have already done the following:
1. Remove certain words and images as instructed.
2. Re-submitted all documents confirming the products are clearly **for ingestible use only**, not topical.
3.Product labels explicitly state *Food Supplement* and *Take oral drops as directed*
Despite all this, we’re now being told to provide evidence that the products are for "ingestion only* - which makes no sense given the documentation already submitted and the fact that these listings cannot even go live without prior approval from the Food Safety CBD Team, also the food standard agency only approve food and supplement products that you ingest not topical products. its bonkers how they cant see this.
It appears that the Appeals team or the agents handling these cases are just incompetent or don't understand the ingestible CBD category or is ignoring the internal approval already granted.
Has anyone else had approved similar issues or been asked for contradictory evidence like this?
And does anyone know if there’s a higher-level escalation route or contact within Amazon who can intervene when departments conflict like this?
Any guidance from other sellers be greatly appreciated - it’s been over a 50 days now of going in circles.
Thanks,
@Seller_8hQgfj6OVZYse @Seller_lmwzklfLOK2Ob @Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_j9Bd91CW3ZVpr @Seller_xkwDczt8sPSmx @Seller_DNQGSsdC7DccM @Seller_FJwyF3iu5qxUY @Seller_t9kvdr2yixQej @Seller_GEZPMc4CeQfh6
Thank you Zyan for your response and for acknowledging the timeline of events. i apologise for the delay in response i have exhausted all avenues i didn't

realise i had response on the post.
I appreciate your suggestions, however I need to clarify that all the documentation you've mentioned has already been submitted and approved by Amazon's Food Safety CBD Team in July 2025.
Specifically, the following were already provided and verified during the July approval process:
Laboratory test reports confirming CBD content levels and THC compliance
Certificates of analysis for each ASIN
FSA registration documentation
SDS safety data sheets
Compliant product labels clearly stating FOOD SUPPLEMENT
The FSA Food Standards Agency approval process itself requires extensive testing and compliance verification. Products cannot receive FSA approval without meeting these rigorous requirements. All of this documentation was reviewed and approved by your Food Safety CBD Team on July 18, 2025, and the products sold successfully for four months.
However, I need to address a fundamental logical issue with your request for evidence that products are labeled as food supplements for oral ingestion only.
We have provided FSA approval. FSA stands for Food Standards Agency, the keyword being FOOD. The FSA only approves food products, meaning products that are ingested. This is the entire purpose of the Food Standards Agency.
Our product labels already clearly state FOOD SUPPLEMENT on them. The Food Safety CBD Team already knows this, hence their approval in the first place.
Since we have FSA approval, which by definition confirms these are food products for ingestion, how is Amazon's support teams claiming that the product is not for ingestion? Do you see how this request makes no logical sense? You cannot have FSA food approval for a NON food product that is not intended for ingestion. These two things are mutually exclusive.
Regarding your request for authorisation documents from supplier or manufacturer, I need clarification on what exactly this is for. We are the Brand Registry owners of these products. We have full approval and authorization. Our Brand Registry status confirms we are either the brand owners or registered authorized sellers.
If the violation is relating to product compliance, why are you adding an additional issue regarding authorisation to sell? The issue at hand is not about authorisation to sell, it is about alleged product or compliance violations. These are two separate matters and should not be conflated.
Regarding your point about product compliance versus listing content, the listing content has not been modified since the July 18, 2025 approval. The exact same claims, images, and product descriptions that were reviewed and approved by the Food Safety CBD Team are still in place.
No one from Amazon has identified which specific claim or image is causing the violation, despite 50+ days and multiple case submissions. We proactively removed potential trigger keywords, yet the block remains.
Can you please specifically identify:
Without specific guidance on what is allegedly non-compliant, we cannot address an undefined issue. The product, listing, and documentation are identical to what was approved in July, so what specifically has changed in Amazon's assessment?
PS. we again for 8th time received email from the CBD approvals team confirming the product is already approved. please see attached. the email was received today 29th January at 8.59AM.
Best regards
Waseem
Hi,
Not want you want to hear but they will be removed, they can be reinstated once the testing is complete.
It is not just submitting the documents they have to be passed by the testing company prior to the date.
Testing companies are taking ages, I have some from Oct all removed 50+ and another 62 waiting, as it stands the 3 months Amazon give is not enough at all.
I would suggest prioritising your products that are most important and trying to get those done first.
Hi everyone,
I sell CBD ingestible products, and we’ve hit an incredibly frustrating loop with Amazon support and enforcement teams.
Our listings were originally flagged as *Restricted Products* when first uploaded, which is normal for this category. We followed the official process - contacted food-safety-cbd-approvals-uk@amazon.co.uk submitted all required documentation (FSA registration, SDS sheets, compliant product labels, etc.) and our products were **formally approved and reinstated on 18 July 2025
However, the same ASINs were removed again in November. reason given originally was restricted products which i know they are and require approval which we have. since then they have just been asking for further information we have already done the following:
1. Remove certain words and images as instructed.
2. Re-submitted all documents confirming the products are clearly **for ingestible use only**, not topical.
3.Product labels explicitly state *Food Supplement* and *Take oral drops as directed*
Despite all this, we’re now being told to provide evidence that the products are for "ingestion only* - which makes no sense given the documentation already submitted and the fact that these listings cannot even go live without prior approval from the Food Safety CBD Team, also the food standard agency only approve food and supplement products that you ingest not topical products. its bonkers how they cant see this.
It appears that the Appeals team or the agents handling these cases are just incompetent or don't understand the ingestible CBD category or is ignoring the internal approval already granted.
Has anyone else had approved similar issues or been asked for contradictory evidence like this?
And does anyone know if there’s a higher-level escalation route or contact within Amazon who can intervene when departments conflict like this?
Any guidance from other sellers be greatly appreciated - it’s been over a 50 days now of going in circles.
Thanks