Hi Sellers, Prime Day is one of the biggest shopping moments of the year, and <a href="https://aistudio.amazon.com/" target="_blank">Creative Agent</a> can help you show up with professional ads that are ready before the rush. Whether you have been using Creative Agent or are just getting started, now is the time to create ads that may help your products stand out when it matters most. 📊 Quick Poll: What are you building for Prime Day with Creative Agent? Tell us in the comments below. <ul><li>A Prime Day video ad </li><li>A Prime Day image ad </li><li>A Prime Day audio ad </li><li>Still exploring the tool </li><li>Haven&#39;t tried it yet </li></ul>What is Creative Agent? <a href="https://aistudio.amazon.com/" target="_blank">Creative Agent</a> is your AI-powered conversational creative partner built right into Creative Studio in your Ads Console. Think of it as having a creative director in your pocket who helps you go from idea to campaign-ready ads—reducing production time from weeks to hours. Here&#39;s what Creative Agent can do: 💬 Conversational Interface - Simply chat about your campaign goals. Creative Agent asks the right questions and provides feedback every step of the way. 💡 Brainstorm Concepts - Stuck on campaign ideas? Creative Agent helps you develop creative concepts and storyboards based on your product and business goals. 🖼️ Generate Images - Create studio-quality lifestyle images that extend your product visuals into compelling scenes—perfect for display ads. 🎥 Create Videos - Produce multi-scene video ads with professional-quality visuals. From 6-second product highlights to 30-second brand stories—Creative Agent handles it all. 🎙️ Add Voiceovers - Choose from multiple voice options and add professional narration to your videos. Pick your tone, music, and message—Creative Agent does the rest. 📊 Powered by Retail Insights - Creative Agent uses insights from your Product Detail Pages, A+ content, and brand store to understand your products and highlight key benefits. No Amazon store? No problem—it conducts web research to personalize messaging for your brand. 🎯 Build Full-Funnel Campaigns - Create ads that reach customers throughout their shopping journey: <ul><li>Upper funnel: Streaming TV, Sponsored TV, Audio ads </li><li>Mid funnel: Online Video, Audio </li><li>Lower funnel: Sponsored Brands video, Brand Store </li></ul>✅ Responsible AI Controls - All creative is built with responsible AI parameters to help ensure content is safe and brand-appropriate. 🎨 Brand Guidelines Inspired - Your brand standards guide every step. Creative Agent collaborates with you to help ensure the final creative reflects your brand&#39;s aesthetics and voice. Simple 4-Step Workflow <ol><li>Concept – Share your Prime Day campaign goals and Creative Agent brainstorms ideas </li><li>Storyboard – Review and refine the creative direction together </li><li>Iterate – Make adjustments until it&#39;s exactly what you want </li><li>Deliver – Download campaign-ready assets or save to your Creative Asset Library </li></ol>Real Results: <a href="https://advertising.amazon.com/library/case-studies/bird-buddy-agentic-ad-creation" target="_blank">Bird Buddy&#39;s Seasonal Campaign</a> Bird Buddy needed a Father&#39;s Day video ad but lacked the resources and time for traditional production. Using Creative Agent, they created a campaign-ready ad in 3 days (compared to months typically). Results: <ul><li>3.2x CTR (vs. other campaigns) </li><li>+121% ROAS </li><li>+89% New-to-Brand offers </li></ul>💡 How to Get Started <ol><li>Sign in to your Amazon Ads account </li><li>Navigate to Creative Studio in the left navigation bar </li><li>Click on Creative Agent </li><li>Start a conversation: &quot;What would you like to build today?&quot; </li><li>Follow the 4-step workflow to create your ad </li></ol>What You Can Create: <ul><li>Streaming TV ads (15s, 30s) </li><li>Sponsored Brands video ads </li><li>Online Video ads </li><li>Display image ads </li><li>Audio ads with professional voiceovers </li><li>Multi-format campaigns across all these placements </li></ul><a href="https://aistudio.amazon.com/" target="_blank">👉 Get started</a>Join the ConversationShare your Creative Agent experience in the comments: <ul><li>What type of ad did you create first? </li><li>What surprised you most about the process? </li><li>How did Creative Agent solve a creative challenge for you? </li><li>Which feature did you find most helpful? </li><li>Share a screenshot or describe your favorite ad! </li></ul>💡Tip: The more specific you are in your conversation with Creative Agent, the better results you&#39;ll get. Tell it about your product benefits, intended audience, and campaign goals.

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