BigWhiteRabbit, I've used two approaches which have both had a pretty good success rate. These have been found through discussions with others on the forum who have shared their experiences. Big thanks to Mayflower, Northern Trading, Hemisphere, and probably a few others I've forgotten.

For Funkos and other collectibles items, I've argued that these are not toys but collectibles. Here is wording I've used (customise for the listing as needed):

"This product does not require these documents because it is not a children's toy. It is a collectible for display by adult collectors. This is evidenced by its categorisation ("Hobbies > Collectible Figures & Memorabilia"). It says in its title it is a "Collectable Vinyl Figurine for Shelf Display". The first bullet point on the product detail page says "this vinyl mini figurine complements other collectable merchandise and fits perfectly in your display case or on your desk.". There is no expectation or mention of play or use by children."

For toys, I have used variations on:

"The product packaging features [UKCA and CE] marks, printed on [location where it is printed on the packaging]. These can clearly be seen in image [X] on the product detail page.

Under European and British toy safety law, printing these marks is a legal declaration by the manufacturer that the item has been extensively individually tested and complies with all relevant safety requirements, including the EU's Toy Safety Directive (2009/48/EC) and BS EN 71 parts 1, 2, and 3. The manufacturer [Manufacturer, e.g. Hasbro, Mattel] is a large and highly reputable organisation that rigorously tests all of its products for sale into the EU and UK."

I'm down to about 100 listings now, from a peak of around 300.

Hi.. Really help someone can advise on this as I am getting nowhere with seller support.

All our listings are SFP but are not displaying the prime badge and are currently showing 3 day delivery.

Was originally told by seller support to disable SSA which we did, this did make our listings show next day delivery but still no prime badge, was then advised to enable SSA which has them all now showing 3 day delivery again

Orders are still showing to be dispatched same day as they are still prime orders but just not showing the prime badge or next day delivery

all shipping settings are correct and Prime enabled

Seller support originally said maybe our carrier (Royal Mail) was not meeting delivery expectations, however I then informed them that we have..

100% on time delivery

100% on time dispatch

100% of delivery purchased through Amazon buy shipping with a linked Royal mail business account so they agreed this was not the case.

Also 0% order cancellation and account is healthy

SSA activated with Royal mail tracked 24 as preferred service

none of my inventory display "FREE Shipping for Prime members" or "Prime FREE Delivery" messaging rather than the Prime badge itself.. they all show 3 day delivery

And to make things worse all the links Amazon are sending me to reply are opening in french, some serious glitches here, is this issue happening to any other sellers.?

Thanks for any help.

Hello Amazon Community Managers,

I am requesting an urgent escalation to the appropriate Amazon Payments or Disbursements team.

Amazon has withheld all disbursements from our Amazon.co.uk seller account since November 2025. The balance was £38,551.35 when our formal complaint was submitted, and proceeds from all new sales are also continuing to be placed into reserve.

Account details:

Marketplace: Amazon.co.uk

Seller ID: 710189747402

Merchant token: A1MSK4F60XBPDG

Relevant case IDs: 13044225192, 13060609162, 13111691602

Funds withheld since: November 2025

Account status: Active

Deposit bank account: Verified

Outstanding compliance requests: None visible

The account previously underwent an extended KYC review and was reinstated.

After reinstatement, Amazon Lending was incorrectly associated with our seller account even though our company had not taken the alleged loan. Amazon later investigated and corrected that error. Our deposit bank account is now successfully added and verified.

Despite this:

* The account is active and continues to generate sales.

* No compliance or verification action is outstanding.

* No reserve reason appears in Performance Notifications, Account Health or the Account Level Reserve section.

* No release date or transaction-level explanation has been provided.

* Seller Support repeatedly says the matter has been transferred to an internal or disbursement team, but no substantive response follows.

* All new seller proceeds continue to be withheld.

On 2 August 2026, we submitted a formal complaint through the Amazon Payments Services Complaints process. The portal did not issue a complaint reference and only stated that Amazon would respond through the registered email address.

Could a Community Manager please:

1. Escalate this case directly to the appropriate Amazon Payments UK or Disbursements team.

2. Confirm which internal team currently owns the matter.

3. Confirm whether any action or document remains outstanding from us.

4. Obtain a written explanation for the 100% reserve.

5. Provide a definite review and disbursement timeline.

6. Request immediate release of all undisputed funds.

This is creating severe and continuing cashflow pressure because Amazon is allowing the account to trade while withholding 100% of both historic and new proceeds.

We are ready to provide any information genuinely required, but we need a specific owner, explanation and resolution rather than another general instruction to wait or contact Seller Support.

Thank you.

The daily advertising expenditure limit for my store has been restricted by Amazon's artificial intelligence since the start of product sales. The limit is only about 10 pounds per day. This restriction has lasted for approximately 1 and a half months. During this period, I made 7 consecutive and timely payments for the advertising bills, and there were no issues with the credit balance of my credit card and seller account. However, when I submitted an advertising case to appeal, I always received almost identical and unquestionable responses from the human customer service: more payment records (bigger payment bills) and more time are needed for credit verification.

I don't understand. Since larger amounts and more spending are required to verify the credit of my advertising account, why is my daily advertising consumption limit blocked? This is not a coherent solution proposed by Amazon's artificial intelligence. It simply doesn't work! Moreover, according to my research on the advertising limit issues on Amazon, it only mentions a daily limit of 100 US dollars. But my store has an astonishing daily limit of 10 pounds. It seems that my store is the most unreasonable limit in the entire Amazon seller universe! And there are an astonishing 3,000 new products in my warehouse, which are consuming huge storage fees, causing a devastating blow to the sales business and severely damaging the company's cash flow. Even to the point of having to dissolve the operation team.

Is this mechanical and harsh AI review mechanism really correct and useful? Does it really maintain the fairness of the Amazon platform, ensure the security of Amazon's risk control, or distort the reality of justice? Under the condition that all our indicators are normal, the advertising limit has been unreasonably controlled for over a month, preventing products from being sold and promoted, and causing a huge backlog of cash flow. I have repeatedly opened cases to consult relevant personnel to solve such problems, but they were all evaded, and only repetitive and meaningless responses were given. The feedback from countless appeals all pointed to the same direction: the artificial intelligence wrongly determined my advertising limit and either closed or extended all possible recovery channels. As honest Amazon sellers, we no longer want to pay for the errors caused by the large-scale introduction of artificial intelligence by Amazon. We have no effective appeal channels and are also worried that there is no correct human supervision of the artificial intelligence. This problem needs to be publicly acknowledged and resolved by the official. We, the vast majority of buyers, can no longer pay for such systemic problems!