I sell in the handmade section, which has been ravaged since Amazon dumped us into the same categories as everyone else i.e. beforehand we were in handmade/posters and prints and now we are in home and kitchen/posters and prints. This meant we went from number 1 in catergory to about number 900 overnight.

However we still managed to limp along because ranking doesn't really affect sales from PPC, but it did halve our turnover. But this month has been shocking, the ads are still spending but we are getting zero sales, NONE. For the last 3 days not one sale and only 3 sales this month. I am at a loss to understand it. I even had to deregister for VAT in January.

Has anyone else experienced this in 2026? I'm literally considering signing on! This time 2 years ago both myself and I were on a very comfortable income, it's getting a bit desperate now.

Thanks.

Hello @Seller_Z6JEwkZB24rWj,

Thank you for taking the time to review our case and for your detailed response — we genuinely appreciate the guidance.

Unfortunately, the difficulty we are facing is that we are currently locked out of making any changes within the Identity Information / Business Information section of Seller Central. The page displays a persistent “Verification Failed – We have failed to verify the information that you have provided” message and does not allow us to upload or update any documents.

Because of this restriction, we have been unable to submit the requested documentation directly through the interface you mentioned.

To ensure Amazon still received the required evidence, we have repeatedly submitted the documents through every available channel, including:

• Seller Central case submissions

• Email to the VAT / verification teams

• Formal KYC evidence pack submissions

The documentation provided includes:

• Exclusive commercial lease for Unit 84 (valid until October 2026)

• Utility bills for the warehouse address

• Companies House AD01 confirming our registered office change

• Warehouse rent invoices and payment records

• VAT filings and HMRC submission receipts

• Bank confirmation letter and statements

• Photographic evidence of the warehouse premises

• Identity verification documents for all directors

All documents are recent and clearly display the company name (Fancy Labels Limited) and the operating address: Unit 84 Portmanmoor Road Industrial Estate, Cardiff CF24 5HB.

We fully understand the need to verify that our business genuinely operates from this address, particularly given historical companies previously registered there. As confirmed via Companies House, those entities are dissolved, and Fancy Labels Limited is the only active company operating from this unit.

At this stage, our primary difficulty is procedural rather than evidential:

we cannot upload documents through Seller Central because the system does not allow modifications to the Business Information page.

If possible, we would be extremely grateful if this case could be escalated to the relevant verification or KYC team, or if guidance could be provided on how to submit the documentation through Seller Central when the interface prevents updates.

We remain fully committed to cooperating with the verification process and are ready to provide any further documentation immediately if required.

Thank you again for your assistance.

Kind regards,

Andrei Palaghianu

Director

Fancy Labels Limited

Italy's antitrust authority (AGCM) reduced a record fine on Amazon to €752.4 million ($878.2 million) in January 2026 Reuters. Originally issued in 2021, the penalty stemmed from allegations that Amazon abused its dominant position in logistics services to disadvantage third-party sellers

I am still waiting for a reply and possibly having the defects removed. It's two weeks now and it's unacceptable, it should be a simple issue, they are not searching for life on Mars.

@Seller_seuhA2HFFSUGv

12316967392

Work in progress

All other issues

4 Apr 2026, 04:27 pm BST Last Amazon reply: 13 Apr 2026, 07:12 am BST

Case ID: 12308076012, opened 01/04/2026, still marked “Work in progress”)