Hello @Sunny_Graphics,
This is Jonathan from Amazon and I want to provide you with some guidance based on your post.
Thank you for your guidance, Jonathan. These are personalised printed occasion banners, not toys. The product images shown in the warning interface already make this evident, but unfortunately, I'm unable to upload additional photos or documents during the appeal process.
Based on my observations from your post, I want to provide you with a sense of direction moving forward. I can see that you've been working diligently to address these warnings and have already had success with approximately 10 ASINs being approved through Seller Support review, which confirms that your products are correctly classified as celebration décor rather than toys.
The situation you're experiencing appears to be related to how Amazon's automated systems are interpreting certain keywords in your listings. Words like "birthday," "party," or "children" are contextually appropriate for adult celebration banners, but they may be triggering toy safety compliance checks.
Since your products are flat printed banners without any interactive features, toy-like components, or child-targeted design elements, they shouldn't fall under the EU Toy Safety Directive requirements.
For the remaining flagged ASINs, continue providing your information through the button next to each warning on your Account Health page. In your responses, emphasize that these are personalized printed occasion banners designed for adult-organized celebrations, they are flat printed posters without interactive or toy-like features, they contain no packaging or components that present safety risks associated with children's toys, and they are appropriately categorized in the Lawn and Garden section as celebration décor.
Since the appeal interface has limitations on uploading additional documentation, focus on crafting clear written descriptions that explain each product's intended use, target audience, and design characteristics. For the submissions you've already sent through Seller Support that haven't received replies yet, those are likely still under review.
I'm curious about a few details that might help provide more specific guidance. Do all 200+ flagged ASINs share similar listing structures or keywords, or are they spread across different product variations? Have you noticed whether certain phrases in your titles or bullet points appear more frequently in the flagged listings compared to the 10 that were successfully approved? Understanding these patterns might help you prioritize which listings to address first and how to refine your responses.
You can find more information about the EU Toy Safety Directive requirements here:
https://sellercentral.amazon.co.uk/help/hub/reference/external/G200686210
The forums community and I are here to support you. Please let us know how we can help you from this point forward.
Regards,
Jonathan