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(315 results)I have had an ongoing Seller Central case since 22 July 2026 and I am hoping someone from Amazon can actually look into it and get it resolved.
This is affecting my Account Health, where I currently have a rating of 252, and the issue is still showing as pending with a critical/high-risk impact. I am a relatively new seller and I do not want something this serious sitting against my account while Amazon continues an internal review for weeks.
The original issue was a simple and genuine mistake. An AI-generated suggestion was used when creating the listing and I did not review the suggested wording carefully enough before it was submitted. I accept that I should have checked it properly, but there was no intention to mislead anyone or breach Amazon policy. As soon as I became aware of the issue, I tried to correct it and have cooperated with the appeal process ever since.
I have repeatedly supplied the information and evidence requested, including being asked for substantially the same information more than once. On 1 August, Amazon told me that the investigation could take up to 10 business days, yet that period has now passed and I am still being told to wait additional business days.
A normal listing mistake which has been acknowledged and actively corrected should not turn into weeks of uncertainty over a seller's account, particularly when the seller has complied with the requests made during the review.
I know Amazon Seller Support receives a lot of criticism, and situations like this are exactly why people increasingly question whether very large online platforms need stronger independent or regulatory oversight when their decisions can have such a serious effect on small businesses.
For now, however, I simply want this case resolved. If somebody from Amazon who can actually access and escalate Seller Central cases sees this, could you please get this in front of the appropriate team and obtain a final decision?
Case ID: 13068461152
I would appreciate input from other sellers and, ideally, an Amazon Community Manager regarding what appears to be a serious gap in seller protection.
I sold a laptop for £139.99 and dispatched it correctly to the residential delivery address supplied by Amazon.
After dispatch, the buyer personally used the DPD mobile app to redirect the parcel away from their Amazon delivery address to a DPD Pickup location.
This is not speculation. I have:
* Amazon's own tracking showing that the CUSTOMER requested the delivery change.
* Written confirmation from DPD stating that the diversion was **“requested by your customer on 3/8/2026 through Mobile App.”**
* Written confirmation from DPD subsequently stating that the parcel was delivered to the buyer-selected Pickup location.
The buyer then reported non-receipt.
Amazon refunded the buyer £139.99 and debited my seller account.
I submitted a SAFE-T claim explaining that I had fulfilled the order correctly to the Amazon-provided address and that it was the BUYER who subsequently took control of the delivery and instructed DPD to change the destination.
SAFE-T denied the claim because:
**“tracking does not confirm delivery at the buyer's address.”**
I appealed and specifically pointed out that this is precisely because THE BUYER instructed the carrier to change the delivery destination after dispatch.
SAFE-T responded with essentially the same answer.
I appealed again asking Amazon to address the buyer-authorised diversion specifically.
The final response was:
**“We have reviewed the information that you provided… We understand that you may not agree. However, we stand by our decision.”**
The fundamental question Amazon has still not answered is:
**What is a seller supposed to do when they dispatch correctly to the Amazon-provided address, but the buyer subsequently takes control of the shipment and instructs the carrier to redirect it elsewhere?**
The seller cannot prevent a buyer from using the carrier's app to change delivery instructions after dispatch.
Yet the SAFE-T reasoning appears to create a troubling loophole:
**Seller dispatches correctly → buyer redirects parcel → parcel fails to reach original Amazon address → buyer receives refund → seller is charged because tracking doesn't show delivery to the original address.**
I'm not alleging that this particular buyer deliberately exploited the process. My concern is that the process appears capable of being exploited.
There is an additional concern in this case. I subsequently discovered public reviews of the buyer-selected Pickup location alleging insecure parcel handling and previous collection problems. Again, this does not establish wrongdoing by the buyer, but it makes the circumstances particularly concerning.
Amazon has told me that because the parcel was not delivered, liability rests with DPD and I must pursue the carrier.
So my questions for Amazon are:
**1. Why does a buyer-authorised diversion remove the seller's protection when the seller dispatched correctly to the Amazon-provided address?**
2. What can a seller possibly do to prevent a buyer changing delivery instructions directly with the carrier after dispatch?**
3. Should Amazon distinguish between a seller sending an order to the wrong address and a buyer personally redirecting a correctly addressed shipment?**
4. What protection exists against this process being deliberately exploited?
I have been selling on Amazon for many years and would particularly appreciate an Amazon Community Manager reviewing the principle involved here.
SAFE-T Claim ID: 13987-08921-5945933
I have documentation supporting every stage described above.
Amazon FCs Not Checking In Shipment After 8 Days — What Is Going On?
I am extremely frustrated with the way Amazon is handling FBA Shipment FBA15M4MRN1N.
We specifically chose Small Box Delivery and paid the higher Amazon delivery charges because the whole purpose was to get the inventory delivered and processed quickly.
The shipment was delivered on 7 August 2026, and today is 15 August 2026, but the status is still only showing “Delivered.”
The most frustrating part is that our inventory was distributed across 8 different Amazon fulfilment centres, and not a single FC has started checking it in.
How can the same delay happen across all 8 warehouses?
This is also not the first time we have experienced this. While our stock sits at Amazon warehouses unavailable for sale, competing sellers and Amazon/vendor listings continue selling, gaining sales and ranking. Whether intentional or not, this kind of delay creates a serious competitive disadvantage for sellers whose stock Amazon has already physically received.
So what exactly are we paying the higher Small Box Delivery charges for if Amazon can still leave the shipment sitting there for more than a week without even starting check-in?
Has anyone else experienced this recently?
And more importantly, how do we get Amazon to actually escalate this to the FC/inbound team instead of receiving the usual copy-paste response about standard receiving timelines?
@Seller_ZMgYkp0cgrVoe@Seller_NsKjQqJ8b47IS@Seller_VygaQRBv4Ssmh@Seller_zukQNO61PzGck
It cost £32 to take my listings down. Anyone can do it to you.
On a Friday afternoon in August, someone bought four of my products.
16:01
16:07
16:12
16:17
Four orders. One unit each. Same product, same SKU, sixteen minutes apart, shipped to
different names in different cities.
Then all four told Amazon the product was counterfeit.
Three of the four kept it.
Think about that for a second. If you believed a stranger had posted you a fake
skincare product to put on your face, you would send it back that afternoon. Three of
these four didn't. They kept the goods and reported me anyway. Only one returned
anything at all.
Three of the four orders came from the same buying account, and that account belongs
to a seller who competes with me on that exact product.
Total spend, about thirty two pounds.
WHAT £32 BOUGHT THEM
A product authenticity complaint. Then a brand level gate on my account. Then £11,139
of stock at risk of removal.
Here is the part most sellers don't know until it happens to them. The enforcement is
not applied to the listing that was targeted. It is applied to the brand.
The complaints concerned one ASIN. But the remedy Amazon chose was "you need approval
to sell this brand", so every listing I hold in that brand went down with it. That
includes two listings with over 1,600 units sold between them and not one complaint of
any kind, ever. Nothing has been alleged against either of them. They are restricted
because they share a brand name with the listing that got hit.
So the attack doesn't cost you an ASIN. It costs you the range.
WHAT I THEN HAD TO DO
Prove a negative.
I sent two supplier invoices. The card statement showing both payments clearing on the
same day each invoice was raised, matching to the penny. The supplier's Companies House
record. An HMRC VAT check with an official proof of check reference, confirming that
the supplier's registered name and address match the invoices exactly.
Refused.
The supplier is on both public registers. His identity is verified with Companies
House. Both checks are free and take about a minute each. I ran them myself at half
four in the morning and attached the timestamps, because by that point I was doing
Amazon's verification for them.
A TOUR OF THE REASONS I HAVE BEEN GIVEN
I want to take you through the reasons in order, because individually they are
frustrating and collectively they are a comedy. Two brands, two entirely separate
suppliers, one account. Here is the menu.
"We are unable to verify the credibility of the supplier."
He is on Companies House. He is on the HMRC VAT register. Both free, both about a
minute.
"We are unable to accept your invoices due to concerns they may be fabricated."
Different day. Same invoices.
" "
That is not a formatting error. One rejection arrived at 06:29 in the morning with
the reason field simply left empty. I have read it perhaps forty times in case
there was something in the white space.
"Show that the quantity of the items bought is equal or greater than units."
Greater than how many units? The number is not there. It is just gone. I am
required to exceed a figure that Amazon has kept to itself, which I admit is a
novel standard of proof.
"If you believe there has been an error, submit an explanation via email to."
To. Just "to", then a full stop, then nothing. They offered me a right of appeal
and then withheld the address like it was a state secret. I accept this is a
template failure rather than a person's decision, but I would gently point out
that a letter refusing me for inadequate documentation should probably contain its
own words.
"As of 2026-08-15, your Cosrx listings have been removed."
They had not been removed. Amazon's own dashboard, the same day, showed them as at
risk of removal with a date to fix it. So Amazon's letter and Amazon's dashboard
disagreed about a factual event that Amazon itself had carried out.
And then my favourite, which I will admit made me laugh out loud at four in the
morning.
One Amazon team reviewed the feedback left by these four buyers, concluded it was not
legitimate, and removed it. My rating went back up.
A different Amazon team is currently using those same four orders as the evidential
basis for a counterfeit violation.
So the same four people are, simultaneously, abusive fake reviewers and reliable
witnesses. It depends entirely which department you ask.
Both cannot be true. Either those buyers were abusing the system, in which case the
enforcement built on them should go, or they were real customers, in which case their
feedback should still be sitting on my account. Amazon has quietly taken both
positions at once, and I am the one paying for the contradiction.
THE PART THAT ISN'T FUNNY
One of my suppliers had invoices accepted by Amazon in May. The same supplier's
invoices were accepted again in June. In August that same supplier became, in Amazon's
words, impossible to verify. He had not moved. He had not dissolved his company. He
had not changed his VAT number. The only variable was the month.
And another seller, not me, a different business entirely, was hit with the same
violation on the same ASIN, sourced from the same supplier, and was reinstated on
essentially the documents I submitted.
So that supplier is verifiable when he supplies him, and unverifiable when he supplies
me.
I don't think anyone at Amazon is being malicious here. I think that is worse. Malice
would at least be consistent. What this looks like from the outside is a series of
unconnected reviewers, each with ten seconds and a dropdown menu, none of whom can see
what the last one said, working through a queue. You are not appealing to a process.
You are rolling a dice, and the dice costs you a fortnight and several thousand pounds
every time you roll it.
THE PART THAT SHOULD WORRY YOU MORE THAN IT WORRIES ME
I am one seller with one problem and I will live either way.
But look at what this process teaches anybody watching it.
Buy four units of a competitor's listing. Keep three. Report them as counterfeit. The
platform restricts the listing within days, freezes the stock, strands the capital, and
hands the seller the job of proving a negative to a standard that moves every time
they meet it. Cost of entry, thirty two pounds.
There is nothing special about my account that made this work. No part of it depended
on my size, my category, my history or my metrics. I have a 400 health rating, zero ODR
across 5,233 orders, and 4.9 feedback. None of it made the slightest difference.
It works on any ASIN. It works on any seller. It will work on you.
And if enforcement built on those four orders is allowed to stand after Amazon has
already struck the feedback from the same four orders, then the lesson available to
whoever did it is not that they got caught. It is that the tactic works, and that the
only part Amazon will reverse is the part that shows up on a star rating.
That is the precedent. Not "a seller got hard done by", which happens every day. The
precedent is that manufacturing counterfeit complaints against a competitor is cheap,
fast, effective, and survives being found out.
I would find all of this considerably funnier if it were not £11,139 of my stock, a
violation sitting on my account health record, and the standing possibility of
deactivation at the end of it.
This is not a hobby. It is my livelihood, and it pays the bills for my wife and my
children as well as for me.
WHAT I'M ASKING
@Manny_Amazon @Abbie_Amazon @Ram_Amazon, could one of you escalate case 13165014262?
I am not asking anybody to take my word for anything. Four things need checking.
1. Were those four orders placed from connected buying accounts, and is any of them
connected to a seller who competes on that ASIN now or has done recently? Amazon
can see this. I cannot.
2. Why are two listings with 1,600 units sold and zero complaints restricted, when
nothing has been alleged against either?
3. How did a supplier who appears on Companies House and the HMRC VAT register, with
a verified director, fail verification?
4. How can the same four orders be abusive to one team and legitimate to another?
I have deliberately not named the other seller, their director or my supplier, and I
have posted no order IDs. This is not a callout and I am not looking to start anything
with anyone in public. I would just like the case looked at by a person.
If this has happened to you, say so below. I would like to know how common it is,
because I suspect the answer is "more than anyone at Amazon thinks".
@Manny_Amazon @Jameson_Amazon @Ana_Amazon, could one of you escalate case 13165014262?
Submitted 11 August, refused, resubmitted with additional evidence. Well past five
business days. Happy to provide any further appeal IDs you need.
FBA Shipment Delivered to LBA4 but No Update Since 4th August 2026
HI to all
If anyone could help me it would be much appreciated. 3 x FBA shipments were delivered to the Doncaster warehouse facility of which one was successfully checked in
The other two FBA shipments were delivered on the 4th August 2026 but unfortunately I have not since had any update regarding this..
I understand there are delays every so often but this is the first time this has happened to me.. I have sent many shipments after these but unfortunately I am not getting any luck with this.
It says that the FBA shipments can be eligible for investigation on the 29th August.
Has anyone had this happen to them before and if it does not get checked in what would happen
Thanks in advance
Urgent Help Needed – Automated Disposal Order Still Processing Despite Repeated Cancellation Requests
Hello Amazon Staff and Seller Forums Community,
I am seeking urgent assistance regarding an **Amazon-initiated Automated Aged Fulfillable Removal order** that we have been trying to cancel for more than two months.
**Marketplace:** Amazon UK
**Removal Order ID:** mufj1l3XW7
**Removal order created:** 10 June 2026
**Original quantity:** 4,237 units
The removal order was automatically created by Amazon on **10 June 2026** as a disposal order.
On the **same day the order was created**, we contacted Seller Support and clearly requested that the disposal order be cancelled because we did not want these units to be disposed of.
Unfortunately, despite repeatedly contacting Seller Support and opening numerous cases, the order has never been fully cancelled.
The current status is:
* **4,237 units** originally included in the disposal order
* **1,540 units already disposed of**
* **1,545 units successfully cancelled**
* **1,152 units still processing**
Our most urgent concern is the **remaining 1,152 units**.
We have continued contacting Seller Support asking them to stop the disposal process, but so far we have been unable to get the remaining units cancelled.
Some of the related cases include:
* Case ID 13154157902
* Case ID 13114234612
* Case ID 13144073452
* Case ID 13097339962
* Case ID 13001987712
* Case ID 12905955182
* Case ID 12896817352
* Case ID 12892597982
* Case ID 12891182372
There are additional cases related to the same issue as well.
### Important background
The main listings associated with this inventory were deactivated on **21 April 2026** due to a product safety review.
We successfully appealed the deactivation, and the listings were **reinstated on 3 July 2026 and became available for sale again**.
However, the automated disposal order created during this period continued to process.
What is particularly concerning is that **we requested cancellation immediately on 10 June, the same day Amazon created the disposal order**, and we have continued requesting cancellation ever since.
Despite these repeated requests, 1,540 units have already been disposed of and another 1,152 units are still showing as processing.
### We respectfully request Amazon's assistance with the following:
1. **Immediately stop the disposal of the remaining 1,152 units** under Removal Order mufj1l3XW7.
2. Escalate this case to the appropriate **FBA / Removal Order internal team** for manual intervention.
3. Review why the disposal continued even though we requested cancellation on the same day the order was created.
4. Review the **1,540 units that have already been disposed of** and advise whether reimbursement or another resolution is available, considering our repeated cancellation requests.
5. Confirm the final status of all remaining units under this removal order.
At this stage, we are not looking for another standard explanation of how removal orders work. We have already contacted Seller Support many times.
We are asking for an **Amazon moderator or Amazon staff member to help escalate this specific removal order to the appropriate internal team before the remaining 1,152 units are disposed of**.
Any assistance would be greatly appreciated.
@Seller_XUNeUuvrQDpgP @Seller_VygaQRBv4Ssmh@Seller_hzIJKXzwjDVso@Seller_8hQgfj6OVZYse
130 units stuck in FC Processing since 2 months — cases no longer receiving responses
Hello,
We need help escalating an unresolved FBA inventory issue.
ASIN: B0CWH1Y1W5
SKU: DH-JAYD-P4DE
Quantity affected: 130 units
Status: Reserved – FC Processing
Date received by Amazon: 6 June 2026
Case IDs: 12928276972, 12908274762
Amazon previously confirmed that the units are physically accounted for and that the issue relates to a barcode/catalogue association problem at the fulfilment centre. However, the inventory remains unavailable for sale and our cases are no longer receiving substantive responses.
We need either:
release of the 130 units to sellable inventory; or
a Fulfilment Centre Operations reimbursement claim review; or
escalation to the correct internal inventory resolution team.
Could an Amazon moderator please help escalate this?
Thank you.
Can not Withfraw money, Your Amazon seller account has been placed under temporary review. While your account is under review, funds will remain in your account, but you will not be able to receive any disbursements during the review over £400k
Hi Emet,
Thanks for your reply. Our account balance now is £403000, we have not got paid since 1st of July.
We have submitted below information and case ID is 13176433732
I submitted below information.
1. Voice of the customer Damaged items of last 60 days refunded or replacement sent
2. Voice of the customer of receiving wrong products of last 60 days total 134 wrong orders delivered refunded or replacement sent
3. Merged Invoices.pdf
4. Plan of Action for seller code of conduct appeal for the material difference.docx
5. New Designated area of customer returns.jpeg
📎 Back Image ASIN B0BT87WLHH.jpeg
📎 Back image ASIN B07ZQZVMRX.jpeg
📎 Back image ASIN B0756H4G84.jpeg
📎 Back image ASIN B08698SS59.jpeg
📎 Back inage ASIN B08NVPH5PF.jpeg
📎 Front image ASIN B0BT87WLHH.jpeg
📎 Front image ASIN B07ZQZVMRX.jpeg
📎 Front image ASIN B08NVPH5PF.jpeg
📎 Front image ASIN B0756H4G84.jpeg
📎 Front Image ASIN B08698SS59.jpeg
Also WE SUBMITTED BELOW REQUESTED INFORMATION
Explain your process for ensuring that products sent to customers exactly match the listings on Amazon – including how you source inventory and how you fulfil orders.
We have established a comprehensive inventory management and order fulfilment process to ensure that every product shipped to customers exactly matches the corresponding Amazon listing.
1. Inventory Sourcing
We source our inventory exclusively from legitimate manufacturers, authorized distributors, or reputable wholesale suppliers. Before purchasing products, we verify the supplier＇s authenticity and ensure that all products are genuine and suitable for sale on Amazon. We retain invoices and purchase records for all inventory as proof of authenticity and traceability. We also check business information of suppliers, we cross verify their VAT registration and we also cross verify their company. We also check business reviews on trust pilot and also on google to make sure supplier is genuine.
2. Product Verification Before Listing
Before creating or matching a product listing, we carefully verify every product against the Amazon detail page. We confirm the brand, manufacturer, model number, UPC/EAN ﹙where applicable﹚, size, colour, quantity, material, specifications, packaging, and any other identifying attributes. Products are listed only when they are an exact match to the Amazon ASIN. If a product does not precisely match an existing listing, we do not list it under that ASIN.
3. Inventory Receiving and Quality Inspection
When inventory arrives at our facility, every shipment is inspected before being accepted into stock. We verify that the products received match the supplier＇s invoice and purchase order. Products are inspected for authenticity, correct packaging, physical condition, expiration dates ﹙where applicable﹚, and any signs of damage or defects. Any products that do not meet our quality standards are segregated and are not offered for sale.
4. Inventory Storage and Management
Approved inventory is stored in an organized manner using clearly identified storage locations. Each product is labelled and tracked by SKU and mapped to the correct Amazon ASIN. Similar products or product variations are stored separately to prevent picking errors. We conduct routine inventory audits and stock reconciliations to maintain inventory accuracy and identify discrepancies promptly.
5. Order Fulfilment Process
When an order is received, the order details are reviewed to confirm the correct ASIN, SKU, quantity, and customer requirements. The assigned item is picked from inventory using the SKU and storage location.
Before packing, the product undergoes a second verification to confirm:
• The correct product has been selected.
• The brand, model, size, colour, and quantity exactly match the Amazon listing.
• The product is new, unused, and in saleable condition.
• The packaging is intact and suitable for shipment.
After verification, the product is securely packaged using appropriate packing materials to protect it during transit. Shipping labels are reviewed to ensure they correspond to the correct customer order before dispatch.
6. Final Quality Control
A final inspection is completed before shipment to verify that the correct product is being sent to the correct customer. This includes confirming the order information, product details, packaging condition, and shipping documentation.
7. Continuous Monitoring and Improvement
We continuously monitor customer feedback, return reasons, order defect metrics, and any listing-related issues. If any discrepancy is identified, we investigate the root cause immediately, correct the issue, and implement preventive measures such as updating inventory records, improving staff procedures, or revising listing information to prevent recurrence.
Through these controls, we ensure that customers consistently receive products that exactly match the Amazon listing, maintain high order accuracy, and comply with Amazon＇s policies for product authenticity, listing accuracy, and customer satisfaction.
Provide an explanation for why customers are complaining about receiving incorrect items.
We take full responsibility for the customer experience issues that resulted in product condition and wrong item complaints. After conducting a detailed investigation into our Voice of the Customer reports, return reasons, and internal fulfillment processes, we identified the root causes and have implemented comprehensive corrective and preventive measures.
1. Root Cause Analysis
Our investigation identified the following root causes:
Product listings did not accurately match the physical inventory, including product descriptions, images, size, colour, quantity, and packaging.
Certain products were listed under incorrect ASINs, resulting in customers receiving items that differed from the listing.
Inventory fulfillment errors led to incorrect products being shipped.
Similar-looking products and packaging caused picking errors during order fulfillment.
Incorrect SKU and barcode labels resulted in inventory identification errors.
Some inventory was stored in incorrect bin locations, increasing the risk of picking mistakes.
Multiple product variants ﹙different sizes, colours, and models﹚ were stored too closely together, leading to confusion.
Manual order processing increased the likelihood of human error.
Quality control procedures before dispatch were insufficient to detect fulfillment mistakes.
Packaging procedures were not consistently followed, resulting in damaged products during transit.
Temporary and newly trained staff were not sufficiently familiar with our fulfillment procedures.
Additionally, several ASINs were enrolled in Amazon＇s Easy Ship pilot programme. At that time, our staff were only printing shipping labels and were unaware that Easy Ship packing slips also needed to be printed. As a result, packers could not verify the product description before dispatch, increasing the likelihood of shipping incorrect products.
Following discussions with our Amazon Easy Ship Account Manager, Hans Malhotra ﹙hansmal@amazon.co.uk﹚, all fulfillment staff have been retrained on the correct Easy Ship packing process, including printing and verifying packing slips before every shipment.
2. Corrective Actions Taken
We immediately implemented the following corrective actions:
Conducted a complete audit of all affected ASINs to verify product descriptions, images, sizes, colours, quantities, and packaging against our physical inventory.
Corrected all inaccurate listings and removed any listings that did not accurately represent the products.
Performed a full warehouse inventory audit to ensure inventory records matched physical stock.
Relabelled incorrect SKUs and barcodes where necessary.
Reorganised warehouse storage so similar-looking products and different product variants are stored separately.
Introduced mandatory barcode scanning and SKU verification before picking and packing.
Retrained all warehouse staff on inventory management, order fulfillment, product verification, packaging standards, and quality control procedures.
Retrained all Easy Ship staff with guidance from our Amazon Easy Ship Account Manager on printing and verifying packing slips before dispatch.
Implemented a mandatory final quality inspection before every shipment to verify:
Correct ASIN
Correct SKU
Correct quantity
Correct product variant
Correct packaging
Product condition
Introduced stronger packaging procedures using appropriate boxes, cushioning, and bubble wrap for fragile products.
Removed ASIN B0756H4G84 from our inventory and permanently stopped selling this product due to recurring customer complaints.
3. ASIN Investigations
ASIN B0BT87WLHH
This ASIN generated the highest number of complaints.
33% of complaints were due to customers receiving the wrong product ﹙leg wax strips instead of face wax strips or receiving 10 strips instead of 20﹚.
33% related to product performance and quality.
24% related to products arriving damaged due to inadequate packaging.
9% related to product condition.
NCX Rate: 2.0% ﹙33 negative experiences from 1,647 orders﹚
Root causes:
Incorrect Easy Ship packing process.
Incorrect product mapping.
Insufficient packaging.
Corrective actions:
Corrected ASIN mapping.
Retrained Easy Ship staff.
Introduced mandatory packing slip verification.
Improved packaging standards.
ASIN B08698SS59
NCX Rate: 3.7% ﹙8 negative experiences from 216 orders﹚
Customer complaints:
37.5% wrong product received.
25% defective item.
25% product quality not adequate.
12.5% damaged product.
Investigation found that some customers received Toni & Guy Conditioner instead of John Frieda Conditioner due to incorrect product selection.
Corrective actions:
Separated similar products in warehouse storage.
Introduced barcode verification.
Improved packaging using protective boxes and bubble wrap.
ASIN B0DY8Y69F6
NCX Rate: 3.9% ﹙3 negative experiences from 77 orders﹚
100% of complaints related to incorrect products being shipped.
This ASIN was enrolled in the Easy Ship programme.
Corrective actions:
Staff retrained on Easy Ship packing procedures.
Mandatory packing slip verification introduced.
Final SKU verification implemented before dispatch.
ASIN B08NVPH5PF
NCX Rate: 3.81% ﹙4 negative experiences from 105 orders﹚
Customer complaints:
50% wrong product.
25% defective item.
25% product quality issues.
Root causes:
Incorrect product selection.
Packaging procedures not followed.
Corrective actions:
Warehouse reorganisation.
Barcode verification.
Improved packaging standards.
ASIN B07ZQZVMRX
NCX Rate: 3.81% ﹙4 negative experiences from 105 orders﹚
Customer complaints:
50% wrong product.
25% defective item.
25% product quality issues.
Corrective actions:
Separated similar inventory.
Introduced mandatory barcode scanning.
Added final quality inspection before dispatch.
ASIN B0756H4G84
NCX Rate: 2.88% ﹙5 negative experiences from 219 orders﹚
Customer complaints:
60% damaged items.
40% wrong products.
Root causes:
Inadequate packaging.
Fulfillment errors.
Corrective actions:
Permanently removed this ASIN from our catalogue.
Improved packaging procedures for all fragile products.
4. Preventive Measures
To ensure these issues do not recur, we have implemented the following long-term preventive measures:
Weekly inventory reconciliation to ensure physical stock matches Amazon listings.
Monthly audits of all ASINs to verify listing accuracy.
Mandatory barcode scanning at both picking and packing stages.
Mandatory printing and verification of Easy Ship packing slips before dispatch.
Separate storage locations for similar-looking products and product variants.
Improved warehouse labelling and bin location controls.
Standard operating procedures for packaging based on product type and fragility.
Ongoing staff training with competency assessments before independent order fulfillment.
Daily quality control audits conducted by warehouse supervisors.
Continuous monitoring of Voice of the Customer feedback, NCX metrics, customer returns, and buyer messages to identify and address issues immediately.
We are committed to maintaining the highest standards of inventory accuracy, order fulfillment, packaging quality, and customer satisfaction.
The corrective and preventive measures outlined above have strengthened our operational controls and will ensure customers consistently receive the correct products in the expected condition.
✔️ I understand Amazon’s Selling Policies and Seller Code of Conduct about material difference and why they’re important.
✔️ I verify that all information I’ve provided is accurate and complete.
✔️ I commit to maintaining accurate product listings that match exactly what customers will receive.
✔️ I will ensure that all future shipments match the product detail pages exactly.
Attachments:
Merged Invoices.pdf
Rivermarket Wrong items Delivered Voice of the customer analysis and next steps.xlsx
Rivermarket Damaged items Voice of the customer analysis abd next steps.xlsx
New Designated area of customer returns.jpeg
Plan of Action for seller code of conduct appeal for the material difference.docx
Staff Training Record.xlsx
You
14 Aug 2026
15:23 BST
Dear Review Amazon,
We had very high sales due to starting to provide prime service recently.
We Joined Easyship programme and FBM ship + programme.
This has resulted in increased sales.
Hans Malhotra is our account manager for both programmes.
Please find attached
Recent trackings proof of delivery with Images and list of trackings.
Last three months Bank statements.
Company incorporation certificate
Screenshot of Most recent On Time delivery rate of 96.04%
Account Health screenshot with Defect rate of 0.16%
Recent customer feedbacks image which was left by already delivered orders
Thanks
refunded order after 7 month
Hello,
I noticed that the order was placed on 23/12/2025, and the refund was processed on 30/07/2026.
order id:205-2432124-0219554
Could you please help me understand how a refund was issued more than seven months after the original order date? I would appreciate it if you could explain the reason or policy that allowed this refund.
what can i do best
Thank you for your assistance.
Your Amazon Selling Account is Being Transitioned to DD+7 Reserve Policy
So I think I'm one of the very fortunate few that has still not been transitioned to the DD+7 policy. My account was meant to move over in March but it just never happened with zero updates from Amazon which hasn't helped as I've been on edge since March. Not to mention everything that I'd put in place ready for March is now wasted.
Anyway, I've just had a phone call from Amazon Health advising that my account is now scheduled to be transitioned BETWEEN 13th August 2026 and 19th January 2027.
Now don't get me wrong, I'm super grateful that I've not transitioned yet BUT what help is it now not knowing when, in the next 6 months, my account might move over?
This is just daft.
