Is anybody else receiving some really peculiar delivery estimates at the moment?
These are three orders in Seller Central, all received within minutes of one another.
All are going via the same shipping profile, all say ship tomorrow, all going to mainland UK by Royal Mail Tracked 24, all FBM (not Prime), but yet the 'delivery by' date is so wildly different.
If I look as though I were the customer, with a constant delivery address on each of these products, the estimated delivery date on Amazon also reflects these wildly different dates.
Our handling time (both on the account globally and each of these products) is 0 days.
Our VTR and OTR are both well over target.
All these customers will receive their goods next day but the estimate showing a substantially different picture is of course hurting sales.
Please help!

Hello Amazon moderators,
Could an Account Health moderator refer this case for a joint account-enforcement and catalogue-history review? Related support cases: 13288716402 and 13289253842. The UK deactivation is dated 8 September 2026 and concerns ASIN B0GV5RHJ3L. My latest appeal was rejected on 25 September.
I accept responsibility for inadequate rights checks and publication controls. I do not hold permission for the affected artwork and am not asking to reinstate the product. I am requesting review of the account-level decision after withdrawal and clarification of the remaining requirements.
I repeatedly received notices for products I believed I had deleted. My workflow involved third-party publication and international distribution. I cannot yet prove whether these were new automated uploads, retained catalogue contributions, or further enforcement of historical events. I also recall an earlier acknowledgement/correction process, but its outcome and scope need verification. I am not claiming that an acknowledgement automatically cleared the account.
What has changed:
- The UK inventory was cleared on 15 September and checked at zero listings on 24 September and again on 6 October, without a search filter.
- As account owner, I confirmed by 24 September that all connections used to publish to Amazon were disabled. Exact historical feed and revocation timestamps have not been independently established.
- Our wider European cleanup recorded report entries not visible in sampled live searches and three German records persisting after deletion attempts. These are separate examples requiring reconciliation, not proof that the UK Star Wars product was re-uploaded.
- The affected artwork will stay withdrawn. Before any future listing I will personally document artwork rights, permitted products and territories, and approve the destination marketplace. Before any reconnection I will review source products, queued feeds and international targets. Future notices will trigger a stop to the affected publishing workflow and a check of all variants. These are operating commitments, not a claim that historical technical audits have already been completed.
Please review:
1. Whether subsequent notices followed new submissions or retained/historical records, and the outcome of any earlier acknowledgement.
2. The exact account-level basis and whether a repeat-violation threshold applies; correct only verified duplicate or misattributed events.
3. Whether withdrawn UK offers, item-data contributions or images remain, and the deletion-only route while suspended.
4. Whether the authorised team can consider account reinstatement with the product permanently withdrawn, and exactly which evidence remains missing if it cannot.
Relevant Amazon guidance:
Michelle_Amazon explains infringement notices involving previously listed products and full contribution removal:
https://sellercentral.amazon.com/seller-forums/discussions/t/4c6c0459-b82d-455c-bbe7-81d5becb9383
Troy_Amazon referred another seller's repeated-enforcement issue for further research:
https://sellercentral.amazon.com/seller-forums/discussions/t/8a286589-53a7-44a0-9f65-0801617d2572
Roxy_Amazon contacted the responsible team and requested specific corrective and preventive details:
https://sellercentral.amazon.com/seller-forums/discussions/t/dac05e6a-3d37-4596-92c6-2053ac4bc0fb
I recognise that these discussions do not establish an entitlement to reinstatement. I can provide the detailed chronology, current inventory screenshot and corrective-control record privately. Please review the existing cases and the 6 October supplemental appeal rather than treating removal of a visible violation as proof that the account issue is resolved. Thank you.
Has anyone else seen a significant Featured Offer % drop recently (FBM)?
We're a long-established UK FBM seller (Mon–Fri dispatch only) and have noticed our Featured Offer % has fallen dramatically over the past week, despite no obvious deterioration in our operational metrics.
For context:
FBM only
Mon–Fri dispatch
Royal Mail Tracked 24
Good Account Health
Good Pricing Health
Good on-time delivery metrics
Still Featured Offer eligible on listings
The timing seems to coincide with Amazon's recent Featured Offer changes.
I'm interested to know:
FBM or FBA?
Dispatch days (Mon–Fri or 7 days)?
Standard delivery promise (e.g. free next day, free 2-day, 2–3 day)
SSA or manual shipping templates?
Has your Featured Offer % dropped recently?
Just trying to understand whether this is an account-specific issue or something other FBM sellers are experiencing.
Also, has anyone not experienced a drop? If your Featured Offer % has stayed around 95–100%, could you also share the above. I'm trying to gather as much data to determine what might be affecting this so please comment even if you're not affected and have clean overall account health.
Thanks!
Since Amazon forced Shipping Settings Automation (SSA) onto my shipping template, my delivery promises have become an absolute mess.
Before this change, my delivery estimates worked perfectly well and reflected how I actually fulfil my orders. Since SSA took over, I'm now seeing multiple different problems and I honestly don't know how sellers are supposed to manage their delivery performance when we no longer seem to have proper control over the promises Amazon is making to customers.
A few examples from my account today:
1. STANDARD DELIVERY ESTIMATES ARE ALL OVER THE PLACE
I have now changed my individual SKU handling times to 2 days, because that accurately reflects my production/dispatch time.
Most of the listings I've checked are now showing FREE delivery Saturday 26 September, which is fine.
However, I've also got orders/listings showing Sunday 27 September.
My delivery settings clearly show my normal operating/delivery days, and I don't understand why Amazon is generating Sunday delivery promises when that isn't a delivery day I can rely on.
2. ONE-DAY AND TWO-DAY PREMIUM SHIPPING APPEAR TO BE ENABLED/LOCKED BY AUTOMATION
When I go into my shipping template, both:
Two-Day Premium Shipping
One-Day Premium Shipping
are showing as "Managed by Amazon".
When I edit Shipping Settings Automation, Royal Mail is ticked for both services, but the boxes are greyed out. I cannot untick them.
I've already established that I cannot simply turn SSA off on this template/account either.
Today I suddenly received an order headed:
"[Second Day Delivery]"
requiring dispatch the same day.
I can actually accommodate Premium orders, so that in itself isn't necessarily a problem. But why am I no longer able to decide which Premium services are enabled on my own shipping template?
3. THE PREMIUM CUT-OFF TIME IN SELLER CENTRAL DOES NOT MATCH THE PROMISE BEING SHOWN TO CUSTOMERS
My General Fulfilment Settings clearly show:
One-Day Delivery / Two-Day Delivery cut-off: 12:30 PM
Yet at approximately 10:30 this morning one of my live listings was showing:
"Fastest delivery Tomorrow, 24 September. Order within 4 hrs 23 mins."
That takes the customer ordering window to approximately 3 PM.
How can Amazon be offering next-day delivery until approximately 3 PM when Seller Central says my One-Day/Two-Day cut-off is 12:30 PM?
I cannot manufacture and dispatch a made-to-order product at 3 PM simply because Amazon has decided to extend the ordering window.
4. THIS IS POTENTIALLY AFFECTING OTDR
This is the part that concerns me most.
Amazon measures sellers against delivery promises, but SSA is now making delivery promises that I appear to have very little control over.
I've already had problems with my OTDR recently, and now I'm seeing:
Saturday promises
Sunday promises
Unexpected Second Day Delivery orders
Premium services I cannot deselect
Next-day ordering windows that don't match my configured cut-off time
How are sellers supposed to protect their OTDR when Amazon itself is controlling the delivery dates and apparently ignoring or overriding some of the settings we've entered?
I'm not against automation if it works. But taking control of the delivery promise away from the seller only works if Amazon's automation accurately understands the seller's fulfilment operation.
At the moment mine doesn't.
Has anyone else in the UK had these problems since SSA was forced onto their templates?
In particular, are you seeing Sunday delivery promises, Premium options greyed out/locked, or customer-facing next-day cut-offs that don't match the cut-off configured in Seller Central?
Because right now the whole thing feels like a complete mess.
Hello Sellers,
Found a listing gone inactive out of nowhere? It's likely linked to a compliance update. When Amazon strengthens product safety or regulatory requirements, listings that don't meet the new standard are automatically suppressed.
Here's how to check and fix it.
Where to look
Most common triggers
How to fix it
1. Check the suppression reason in Manage Inventory — it tells you exactly what's needed
2. Gather the required documentation (test reports, UKCA certificates, safety data sheets, registration numbers)
3. Submit via the correct route: Most documents: Edit Listing > Compliance Information
4. Allow 24–48 hours for reinstatement
5. If the suppression seems incorrect, open a case via Help > Get Support with your ASIN and supporting evidence
Stay ahead
Helpful resources
Product safety and compliance — requirements overview
Manage Your Compliance — EPR and environmental compliance
Account Health Dashboard — review violations
Listing Quality Dashboard — early warnings
Have you had a listing suppressed following a compliance update? Share how you resolved it below. 📢
It is ridiculous, i used SSA for 5 days to try it and it wasn't matching up, i set my settings correctly, 2 days handling time and tracked 24 as shipping option as this is how i operate, yet amazon was telling me to deliver it next day, i know tracked 24 is usually next day but its not guareented, so for example it would say to me post by thursday deliver by friday, so there was literally no buffer incase any parcels get delivered the next day. So then when i changed it to tracked 48 it was then showing delivery in 8 days time which is ridiculous. Not only that add on top amazon seem to think Royal Mail can deliver on sundays everywhere. With SSA enabled they make it really hard to deliver on time, either that or have ridiculous delivery in 8 days and get no sales.
Since then ive downgraded again and changed back to 1 day handling time, however amazons deliver by dates are now exactly how i need them to be. How long until they force SSA on us fully i have no idea.
@Seller_RSwABJNHpHnEZ more feedback here to pass on ^
I’m hoping an Amazon moderator can help with an FBA shipment that has now been unresolved for over two months.
The shipment was delivered to Amazon on 24 July and contained 108 units. However, the shipment was never properly checked in, which means I have never been given the option to reconcile the missing inventory.
I opened a case with Seller Support and have repeatedly been told to reconcile the shipment, but I cannot do this because the shipment has not been checked in and therefore the reconciliation option is not available.
Amazon has so far reimbursed me for only 9 of the 108 units, at £5.99 per unit. This does not resolve the issue, as the remaining units are still unaccounted for.
My support case is now showing as “Work in Progress”, but I am not receiving a resolution and seem to be going around in circles with Seller Support.
Could an Amazon moderator please look into this and help get the shipment properly investigated?
Shipment ID:FBA15M1VXHKN
Case ID: 13272228182
Thank you.
They have now decided to pay for the coffee machine but only after hours of myself and the buyer harassing them, shouldn't need to happen.
The bike seat remains unpaid for.
And a-z scam dept have just granted another one despite there being messages from the customer agreeing to have a replacment that was shipped the same day on tracked 24 and with proof of delivery, they are so useless
Order 203-0770680-3245919, appealed with proof of delivery, copy of message form the customer that she was happy to have a replacment which I shipped the same day, but good old scam a-z did their usual that they are upholding their original decision
@Seller_8jTaPVdxmoZSW
Under UK tax law, Amazon is legally required by HMRC to verify whether sellers are genuinely established in the UK for VAT purposes. This determines who is liable for collecting and remitting VAT on your sales. If Amazon cannot confirm your UK establishment status, they may begin collecting VAT on your behalf — which can affect your pricing, margins, and cash flow.
The "Verification in progress" status means Amazon has received your information but has not yet completed the review.
Possible Root Causes for the Delay
There are several reasons why this verification can remain stuck for an extended period:
1. Legal Name or Address Mismatch Amazon's verification system enforces strict matching between the information in your Seller Central account and official records held by HMRC or Companies House. Even minor discrepancies — such as abbreviations (e.g., "Ltd" vs "Limited"), extra spaces, punctuation differences, or a trading name vs. registered company name — can cause the verification to stall or fail silently without a clear rejection notice.
2. Document Quality or Completeness Issues If the documents you submitted (e.g., utility bills, bank statements, HMRC correspondence, Companies House certificate) are unclear, expired, or don't fully demonstrate UK establishment, the review may be held in a pending queue awaiting manual review rather than being outright rejected.
3. Manual Review Backlog Verifications that cannot be completed automatically through HMRC's systems are routed to a manual review queue. These queues can experience significant backlogs, particularly during peak periods or when there are high volumes of verification requests across the marketplace.
4. System Processing Delays In some cases, the verification may have actually been completed on the backend, but the status displayed in Seller Central has not updated. Performance notifications can take 24 to 72 hours to clear after a successful verification, and in some cases the status display can lag even longer.
5. VAT Deregistration or Status Change Trigger If you recently deregistered from VAT, changed your VAT number, or made changes to your business structure, this can trigger a re-verification flag in Amazon's system. The system may no longer be able to verify your UK establishment status through your VAT number alone, requiring additional documentation.
6. Repeated Verification Loop Some sellers have reported being asked to verify establishment multiple times — each time successfully — only to have the system request verification again shortly after. This appears to be a known system issue where the verification status resets, and can result in payment holds and selling restrictions.
How This May Be Affecting Your Business
While the verification is in progress, you may experience one or more of the following:
Recommended Steps to Resolve
Step 1: Verify your business information matches exactly
Go to Settings > Account Info > Business Information in Seller Central.
Compare your legal entity name and registered address character-by-character against:
Your HMRC VAT registration certificate (if VAT registered)
Your Companies House registration (check at companieshouse.gov.uk)
Ensure the name format is identical — including "Ltd" vs "Limited", spacing, and punctuation.
Step 2: Check your VAT number status on HMRC
Step 3: Review your Performance Notifications
Step 4: Re-submit your establishment documents If you have the option to re-submit, provide clear, current documents that demonstrate your UK establishment. Strong evidence includes:
Ensure all documents are:
Step 5: Open a case with Seller Support
Go to Help > Get Support > Selling on Amazon > Tax Questions
In your case, include:
A clear statement that your "Establishment for VAT Purposes" verification has been stuck in "Verification in progress" for [X weeks/months]
Confirmation that your business name in Seller Central matches HMRC records exactly
A list of documents you have already submitted
A request for a specific update on what is causing the delay
Use keywords like "VAT establishment verification stuck" or "establishment verification pending" in your case description to help route it to the right team.
Step 6: Check the DAC7 portal (if applicable)
Important Notes
If Your VAT Number Was Rejected
If at any point your VAT number was rejected rather than just pending:
Check the HMRC website to confirm the number is valid
Verify the registered name matches your Seller Central name exactly
If the names match but the number was still rejected, you can email vat-number-appeals@amazon.com (for UK VAT issues) with:
Your Amazon Merchant ID (MCID)
Your VAT number
Your company name in Seller Central
An explanation of any name/address differences
A copy of your UK VAT registration certificate
I hope this helps
JiAlex
I haven't seen any communication or posts regarding this and was caught totally off guard this week by Amazon.
We have SSA enabled with order cut off times applied and T48 shipping service applied. T24 for premium orders ONLY.
On Wednesday, virtually all of our orders came through after order cut off point with same day dispatch and T24 used as shipping promise - no premium delivery paid. This is still our settings and hasn't changed pre or post Wednesday. We also have 2 locations with not all stock kept at our posting address which was another big problem.
Contacted Amazon and this was their 'advice':
"Hello from Amazon Selling Partner Support,
We understand that your delivery promise appears to have been changed to Royal Mail Tracked 24 with same day dispatch without prior notice, and we appreciate you bringing this to our attention.
This change is most likely the result of Shipping Settings Automation (SSA), a feature Amazon is rolling out to all sellers through April 1, 2027. SSA automatically calculates delivery times based on your warehouse location, customer location, and the shipping services you have historically used — replacing manually set transit times. Enabling SSA does not increase your shipping costs or require you to use faster shipping methods.
Sellers are notified by email 14 days before their account is scheduled to be upgraded. We recommend checking your inbox, including your spam and junk folders, for this notification.
Before disabling SSA, we recommend first reviewing your Shipping Service Priority settings within SSA. You can select to always use the shipping service with the longest delivery time, or rank services in your preferred order — this may resolve the issue without needing to disable SSA entirely.
If you still wish to disable SSA and your account has not yet been fully upgraded, you can do so by following these steps:
1. Go to Settings → Shipping Settings → Shipping Templates
2. Select the template you would like to edit
3. Click Edit Template
4. Toggle off Shipping Settings Automation
Please note that once your account has been fully upgraded, you can no longer opt out of SSA. Your shipping charges and templates remain unchanged whether SSA is enabled or disabled.
With SSA enabled, your account is also protected from negative feedback for late deliveries, provided you shipped on time with valid tracking using a matching or faster shipping service than the one SSA used to calculate the delivery promise.
For full details on how SSA works and how to manage your settings, please visit the Shipping Settings Automation help page: https://sellercentral-europe.amazon.com/help/hub/reference/G8WRJF2N5B787XKQ
This issue has been fully addressed according to our existing procedures. If you have any other questions or concerns, please create a new case and we will be happy to assist you further."
We received no notification that this was a possible 'upgrade' rolling out by April 27, let alone it being applied to our account. I have contacted SH with evidence of our handling times & SSA settings e.g. delivery service T48 and now they are stating:
"Thank you for waiting. With Shipping Settings Automation (SSA) enabled on your account, Amazon continuously manages transit times automatically — your carrier selections remain the same, but the delivery promises shown to customers may shift as Amazon updates its carrier performance data. SSA calculates delivery promises based on up-to-date Royal Mail delivery performance data, your warehouse location relative to customer locations, and the shipping services you have historically used. Because SSA manages these transit times automatically, individual adjustments to delivery promises are not notified separately; they are an ongoing part of how SSA operates. As a result, transit times cannot be manually adjusted while SSA is active."
Effectively saying whilst RM is having delays then we just have to pay the extra, receive no extra payment towards T24 instead of T48 and no mention of this account 'upgrade'.
Has anyone else had any luck with keeping T24/same day dispatch as premium only?