This year, Prime Big Deal Days returns at the same time as last year to kick off the season, followed by Black Friday Week. To help you plan for your busiest season, key details on deals, fees and inventory are provided below, along with additional resources and best practices available in the Q4 peak readiness playbook.
Deal Submissions
The deal submission window is open from now until:
We’re also bringing back the early submission discount. Submit your Prime Big Deal Days deals by August 5 and Black Friday Week deals by September 5 to save 30% on the upfront promotion fee.
Promotions Fees and Eligibility
Eligibility requirements for promotions are the same as Prime Day, with one update: Prime Exclusive Discounts now require a minimum product rating of 3.5. Fees for Best Deals, Lightning Deals and Prime Exclusive Discounts will be the same as Prime Day.
United Kingdom:
Germany:
France, Italy and Spain:
For more information, go to Deals for events and Price Discounts and events.
Festive Peak Fulfilment Fees
The festive peak fulfilment fee will apply again for selected Fulfilment by Amazon (FBA) orders in the UK and Germany from October 15, 2026, to January 14, 2027.
The festive peak fee applies to the following:
The festive peak fulfilment fee won’t apply to oversize, low-price FBA or items delivered to buyers in other EU countries. The 1.5% fuel and logistics-related surcharge will apply on top of festive peak fulfilment fees.
To help you prepare, you can preview the festive peak fulfilment fee now with real-time cost comparisons across fulfilment types in the Revenue Calculator and the FBA Fee Preview report.
To review the detailed fee rates, go to 2026 festive peak fulfilment fee.
Inbound Inventory Dates
To ensure Prime-badge eligibility for your products during this year’s events, make sure that your inventory arrives at our European facilities by the following dates:
Capacity Planning
As we enter the year-end shopping season, our fulfilment centre teams will focus on receiving shipments in September and October, then shift to processing customer orders in November and December. This temporary shift ensures faster delivery speeds for customers and maximises your sales potential. During this time, inbound delivery window slots will be limited.
If you’re expecting higher year-end volume, you can also use Capacity Manager to bid for extra space in our fulfilment centres.
Hi we are two days in on the Above pilot and day two 10 out of the 15 parcels collected by Evri yesterday have not received a collection scan ( they are not scanned initially on collection with us only at the Depot ) has anybody got any advice at all? of course there will be ramifications account health wise whats the best way to minimise or limit this ?
I am urgently requesting assistance regarding a recurring system-level technical issue with the "uk-18-knife" age verification attribute for our kitchen knife listings.
The Problem
Since July 10, we have received 74 duplicate performance notifications across 7 different ASINs, all alleging that our products lack the "uk-18-knife" attribute. Our products have been deactivated as a result.
We are fully aware of Amazon UK's requirements for selling kitchen knives:
*All products must be sold via FBA ✅
*The "uk-18-knife" flag must be uploaded via spreadsheet or product detail page ✅
We have complied with both requirements from day one.
What We Have Done (All Failed)
*Uploaded the product spreadsheet with full-update multiple times
*Edited each listing in "Manage All Inventory" and confirmed the age restriction setting
*Opened multiple support cases
*Submitted appeals via Account Health
*Each time we upload the spreadsheet, we receive additional performance notifications. The more we try to fix it, the more notifications we receive. We are stuck in a loop.
The Evidence That This Is a System Error:
For our older ASIN, the "uk-18-knife" flag is still visibly present on the front-end product detail page – yet the system continues to send notifications claiming it is missing.
For 3 of the new ASINs that have inventory in FBA, the flag is also present on the front end. For the other 3 new ASINs (currently in transit to FBA), we cannot observe the front end, but we have confirmed the attribute is correctly set in the backend.
This is NOT the first time. We experienced the identical issue in April–May 2026. After an extended process with Seller Support, the issue was eventually resolved manually..
Other sellers on this forum are reporting th exact same problem – the system fails to detect the "uk-18-knife" flag even when it has been correctly uploaded.
The Irony
Seller Support keeps instructing us to "upload the spreadsheet to update the uk-18-knife tag" – which we have already done multiple times. This is a circular response that does not address the underlying system failure.
Our Request:
*Review our case history and confirm this is a recurring system-level issue
*Escalate this matter to the technical team or internal review team – not to Seller Support (who keep giving us the same circular instructions)
*Help stop the repetitive automated notifications for these 7 ASINs
*Assist in manually restoring our products to active status
We are fully compliant sellers who have been selling kitchen knives on Amazon UK for a long time. This recurring system error is causing severe disruption to our business.
Any advice or guidance would be greatly appreciated!
Sellers, please have a read of communication with seller support
We understand you are seeking the refund reason for order 204-2399583-2317157. After reviewing your case, we found that no refund reason was provided by the customer for this order. Additionally, the ASIN (B0F3JGKVVW) is marked as non-returnable.
Since the refund was issued on 17th May 2026, we need to allow 45 days from the refund date before we can process a reimbursement claim for returnless refunds.You can file a claim for "returnless refunds" no sooner than 45 days and no later than 18 months after the customer refund or replacement.
After waiting 45 days;
We understand you are seeking reimbursement for the returnless refund issued on Order ID 204-2399583-2317157 (ASIN B0F3JGKVVW), and that the 45-day waiting period has now elapsed.
After thoroughly investigating your case, we found that ASIN B0F3JGKVVW is classified as non-returnable. Under our FBA lost and damaged inventory reimbursement policy, non-returnable items are not eligible for reimbursement when they are refused or returned by customers. Additionally, this item falls under the food/perishable category (sugar confectionery), and certain food and beverage products are generally not eligible for return or reimbursement under Amazon policy.
As a result, we are unable to process a reimbursement for Order ID 204-2399583-2317157.
This is not an isolated case but shows just how easy a 'customer'... 'scammer' can receive a stock unit, ask for a refund with no valid reason and keep the item. Several times over a month this happens. Just how can this be allowed to happen. I know many other sellers have had similar cases, where this happens just to many times, fact is it should not happen at all !!!
Talking to SS just leads to infuriation and walking around in circles. What's the next step take customers to a small claims court.
Hello, I have been trying to grant access to our employees of our UK account but when I send the initial invitation they accept it and then when I go to the permission section to grant them permission, then on top of that page I see cards of all the EU and UK markets with button saying " Finish Verification" and I have clicked on that Finish Verification button for all the markets and it just shows that the verification data has been submitted and now I need to wait for 2 week, while it been more then 3 weeks and I have received no response.
Then below that are the actual permissions and there I see a warning sign on almost all permissions that says "Identity verification is required in some countries/regions before granting this permission. Expand this permission to see affected locations, or review the required actions at the top of the page." While I have provided all the data for verification of my employee and still Amazon isn't helping here

So I am trying my luck here to see if Amazon support staff would help me with this issue.
I have also created a case with id: 12957896672 and it has all the information, and I was told that the team will reply in 5 days and it's been almost 10 days with no response from Amazon technical support team.
@Seller_4GjtS9k0cnHHvI have heard about you healping some of the people I know so I am tagging you to see if you would be able to help me out here.
Thanks
Hi, @Seller_nEEe7zUuNBBx9,
After a month of repeated 'the internal team is investigating...' responses, I finally just received an update saying that the investigation is complete.
However, they have misunderstood the situation, as it has not changed, let alone been resolved.
Because this bug makes the SSA system promise Sunday deliveries to most UK postcodes for RM Tracked 24 orders dispatched on a Saturday, I was forced to turn off Saturday dispatch in my settings - likely losing a few sales in the process. I explicitly mentioned this in my cases, which led to Selling Partner Support saying in April:
"Once we resolve this issue, you should be able to re-enable Saturday dispatch with Monday being shown as the earliest delivery estimate, as it worked previously."
Now, however, the internal team is using the consequences of me disabling Saturday dispatch as evidence that the bug itself is fixed! They claim that because Tracked 24 orders received after my same-day dispatch cut-off on Friday, 10/07/2026, were given earliest delivery estimates of Tuesday, "the system correctly skips Sunday" as a delivery day. This is not true! It simply skips Saturday as a dispatch day due to a different, non-bugged setting I was forced to change 3 months ago to try to compensate for the actual bug!
I have replied to this latest response with a screenshot showing that the system is still showing Sunday as a delivery day, but I don't know if it being 'resolved' by the internal team requires it to again be escalated by a moderator. Is there any other place this can be escalated to where they are more likely to understand and fix this bug in Amazon's system? I would understand if it took a month after escalation to be resolved, but it is staggering that it has taken a month after escalation (3 months after it was first brought to Amazon's attention) just to be misunderstood like this.
Like with the introduction of FBM Ship+ last week, Amazon is increasingly enticing FBM sellers to use SSA, expedited/next-day delivery, and fast handling time, so I would think an issue which affects the combination of SSA & our largest postal service's fastest standard delivery deserves escalation to the highest technical level - especially since it requires us to effectively extend handling time to compensate. This would involve sending it to a team which can actually look into the logic of the SSA system, not just look at my orders to see if it magically resolved itself.
Many thanks for any assistance you can provide!
CASE: 12672346482
Hello,
We need help escalating an unresolved FBA inventory issue.
ASIN: B0CWH1Y1W5
SKU: DH-JAYD-P4DE
Quantity affected: 130 units
Status: Reserved – FC Processing
Date received by Amazon: 6 June 2026
Case IDs: 12928276972, 12908274762
Amazon previously confirmed that the units are physically accounted for and that the issue relates to a barcode/catalogue association problem at the fulfilment centre. However, the inventory remains unavailable for sale and our cases are no longer receiving substantive responses.
We need either:
release of the 130 units to sellable inventory; or
a Fulfilment Centre Operations reimbursement claim review; or
escalation to the correct internal inventory resolution team.
Could an Amazon moderator please help escalate this?
Thank you.
@Seller_VygaQRBv4Ssmh
Thank you for your reply and follow-up.
Regarding the two cases you mentioned, I would like to provide you with an update:
Regarding Case 9802 – I understand the team is currently reviewing it, and I will wait patiently for their feedback.
Regarding Case 3732 – I have reviewed the response provided by the team 25 minutes ago, which reads as follows:
“We have received your appeal, but are currently unable to reactivate your ASIN. Why is this? The product detail page for the ASIN indicated in the following paragraph does not comply with our policies. What action do I need to take? To reactivate your ASIN, please remove the prohibited content from your product detail page or provide other evidence of compliance. Recommended changes: Please update the ‘customer_restriction_type’ attribute to ‘uk_18_knife’ on the detail page for further processing.”
The problem is: this is precisely what we have been doing repeatedly, but each time we do so, the situation gets worse.
We followed the instructions in the reply and updated the ‘customer_restriction_type’ to ‘uk_18_knife’ via the product spreadsheet, and also made the necessary edits on the inventory management page. However:
Every time we upload the spreadsheet to refresh this flag, we receive a new performance notification. Since 10 July, we have received over 150 duplicate notifications, and the number continues to rise. Uploading the spreadsheet has not only failed to resolve the issue but has actually triggered further system scans and violation flags.
Worse still, yesterday, whilst updating product variant information via the spreadsheet, almost all products that were already marked with ‘uk-18-knife’ and had been selling normally were reclassified by the system as ‘non-compliant’ and taken offline. In other words, this action not only failed to resolve the issue with the affected ASINs, but also impacted products that were previously compliant, leading to further losses.
What does this tell us?
This clearly demonstrates that the problem lies not with us, but with Amazon’s system.
* We have correctly uploaded this attribute countless times
*The “uk-18-knife” label is still visible on the front end for older listings, proving that the label itself exists
* Every time we follow the instructions, it triggers more notifications and affects more products
*This is not an isolated case—other sellers on the forum are reporting exactly the same issue
The advice provided by the Seller Support team (“Please update the customer_restriction_type attribute”) is a vicious cycle. We carry it out, but the system fails to recognise it, and then we are asked to do it again—and so on, ad infinitum. We went through exactly the same cycle back in April and May, and it was only resolved through manual intervention.
My request
*Please escalate cases 9802 and 3732 to both the Technical Team and the Internal Review Team, rather than continuing to have them handled by the Seller Support Team—as they are only able to send the same generic responses.
* Please ask the Technical Team to manually check our ASINs to confirm that the ‘uk-18-knife’ attribute does indeed exist in the system’s backend. Seller Support staff can already see this attribute in their system; the issue is that the review system is unable to read it correctly.
* Please immediately halt the automated scanning and repeated notifications for these ASINs until the root cause has been rectified.
*Please urgently address the batch of products that were incorrectly flagged yesterday—these products were originally compliant, bearing the required labelling and selling normally, but were erroneously flagged by the system following an update to variant information. This constitutes unacceptable collateral damage.
I am aware that moderators cannot directly rectify listings or overturn policy decisions, but I implore you to escalate this matter to the appropriate internal team so that they may conduct a root cause investigation and implement manual rectification. We have been going round in circles with Seller Support for several weeks and are unable to break this deadlock ourselves.
Thank you very much for your assistance.
Case:
12975443732
12974069802
Historical cases from April and May: 12587650942
Hello, I wonder if somebody could help me.
Since approximately May 2026, I have experienced a dramatic decline in Sponsored Products impressions across multiple campaigns and multiple ASINs on my UK account.
What makes this unusual is that the issue does not appear to be isolated to a single product, keyword, campaign, or listing.
Current situation:
• Multiple Sponsored Products campaigns affected simultaneously.
• Multiple ASINs affected across different product types.
• Campaigns show "Delivering" status.
• Account Health is healthy.
• Buy Box remains active.
• FBA inventory is in stock.
• Listings are active and purchasable.
• Organic sales continue.
• Occasional ad-attributed sales still occur.
• No Search Suppressed listings.
Actions already taken:
• Increased bids substantially.
• Increased daily budgets substantially.
• Checked advertising payment method.
• Reviewed titles, bullet points, descriptions, and backend keywords.
• Corrected category and browse node issues where identified.
• Verified inventory and Buy Box status.
• Created a cloned campaign to test whether an individual campaign was corrupted.
Results:
Despite the above actions, impressions remain dramatically lower than historical levels. Increasing bids and budgets has not materially restored visibility.
One thing I have noticed is that a newly cloned campaign appears to behave exactly the same as the existing campaigns, which makes me wonder whether the issue sits above the individual campaign level.
I am interested to know:
• Has anyone experienced a similar account-wide decline in Sponsored Products impressions while campaigns still show Delivering?
• Has anyone had Amazon identify an advertising eligibility, serving, or visibility issue that was not visible in Seller Central?
• Were you able to identify a root cause?
I am currently raising the matter with Seller Support, but I would be interested to hear from sellers who have experienced something similar.
Thank you for any advice or suggestions.
It seems like you did a copy paste of the information already available to us, there is nothing new or anything helpful in it.
The concern is that amazon has started warning of "Risk of listing removal" , so existing strategy of having Pay on Behalf is meaningless. I am already paying on Behalf service for France, Spain, and other countries but they are getting notification of "Risk of listing removal"
Even Pay on Behalf will require "ERN number" from next month (12th August 2026) due to PPWR regulations.
Countries like Ireland is not in the list and only option to get the ERN is from Repak which will cost small business 980 Euros for registeration only. I have even contacted the amazon recommended 3rd party providers and the cost is even more, exceeding 1200 Euros per annum.
There is no clarity of how the small businesses will be able to sell from next month unless they pay the EPR fees which is very high.
Truth is if you're small business then amazon is not an attractive marketplace anymore. More and more money is going out, margins squeezing.