Hi everyone,

I am trying to understand whether there has been a broader search ranking or catalogue change across Amazon’s European marketplaces today.

Several sellers in different groups have reported a very similar pattern:

Products that previously ranked near the top of their category or search results have suddenly fallen sharply, in some cases from the top 50 to around 40,000 or becoming difficult to find at all.

Search results that previously contained a normal mix of third party offers now appear to be heavily dominated by products sold by Amazon Retail.

Some sellers have reported that their Best Sellers Rank is no longer visible or that their product ranking has effectively disappeared.

The issue appears to be affecting European marketplaces. At the time of checking, sellers had not observed the same widespread pattern in the US marketplace.

This does not appear to be limited to one ASIN, account or category. Multiple independent sellers reported the same change at approximately the same time.

The most concerning part is that products with stable sales histories and previously strong rankings appear to have lost visibility almost immediately, without any obvious corresponding change in sales performance, listing status, inventory or account health.

This raises several possible questions:

Has Amazon changed the European search ranking algorithm?

Is there a temporary indexing, catalogue or Best Sellers Rank issue?

Has the weighting of Amazon Retail offers within organic search results changed?

Are third party seller listings being temporarily excluded or significantly deprioritised?

Could this be a reporting delay affecting BSR and search placement rather than a permanent ranking change?

Has anyone else seen the same pattern today in the UK or EU marketplaces?

It would be useful if affected sellers could share:

Marketplace

Category

Approximate previous ranking

Current ranking or visibility

Whether the listing is still indexed

Whether sales and sessions have also dropped

Whether Amazon Retail products are now occupying most of the leading search positions

I am posting this to identify whether this is a widespread system issue or a deliberate ranking change, rather than an isolated listing problem.

Hello, I wonder if somebody could help me.

Since approximately May 2026, I have experienced a dramatic decline in Sponsored Products impressions across multiple campaigns and multiple ASINs on my UK account.

What makes this unusual is that the issue does not appear to be isolated to a single product, keyword, campaign, or listing.

Current situation:

• Multiple Sponsored Products campaigns affected simultaneously.

• Multiple ASINs affected across different product types.

• Campaigns show "Delivering" status.

• Account Health is healthy.

• Buy Box remains active.

• FBA inventory is in stock.

• Listings are active and purchasable.

• Organic sales continue.

• Occasional ad-attributed sales still occur.

• No Search Suppressed listings.

Actions already taken:

• Increased bids substantially.

• Increased daily budgets substantially.

• Checked advertising payment method.

• Reviewed titles, bullet points, descriptions, and backend keywords.

• Corrected category and browse node issues where identified.

• Verified inventory and Buy Box status.

• Created a cloned campaign to test whether an individual campaign was corrupted.

Results:

Despite the above actions, impressions remain dramatically lower than historical levels. Increasing bids and budgets has not materially restored visibility.

One thing I have noticed is that a newly cloned campaign appears to behave exactly the same as the existing campaigns, which makes me wonder whether the issue sits above the individual campaign level.

I am interested to know:

• Has anyone experienced a similar account-wide decline in Sponsored Products impressions while campaigns still show Delivering?

• Has anyone had Amazon identify an advertising eligibility, serving, or visibility issue that was not visible in Seller Central?

• Were you able to identify a root cause?

I am currently raising the matter with Seller Support, but I would be interested to hear from sellers who have experienced something similar.

Thank you for any advice or suggestions.

We are into the second day of this and our catalogue is still broken. Adding our account to the reports already in this thread, because the scale of what sellers are absorbing is not being reflected in the responses we are getting back.

Account: Amazon UK. Disposable food packaging and catering disposables, plus Home & Kitchen.

Scale: 300+ ASINs affected. That is our entire active catalogue.

Where we were before this started:

• Best Seller badge held on the majority of our range
• Around 60% of the remainder sat under #50 in their subcategory
• Ranks stable for months, in several cases over a year

Where we are now:

• Every badge gone
• Subcategory ranks past #100 across the board
• Several ASINs past #10,000

Nothing changed on our side. No listing edits. No flat files. No category changes. No price moves in the seven days before this started. No account health issues. Our listings are active and buyable. We came in one morning and a year of rank was gone.

Now the part nobody at Amazon has addressed.

Our categories are currently topped by listings sold by Amazon Retail and Amazon Basics. Third party ASINs with real, verifiable recent sales have dropped out of the node entirely while 1P listings hold the Best Sellers pages. Sellers in other threads are reporting the same thing, including an Amazon Basics cable sitting at #13 in USB Cables on "100+ bought in past month" while third party sellers moving thousands of units are nowhere near it.

So I am asking Amazon to answer this directly, rather than leaving sellers to draw their own conclusions:

Why are Amazon's own listings the ones left standing while third party listings have been stripped out of their nodes? If this is a catalogue failure, explain why the failure landed on one side of the marketplace and not the other. If it is not a failure, say that instead.

What we need, and we need it today:

1. A named ETA.
2. Written confirmation that BSR will be restored to pre-issue values

We are not a small account and we are not an isolated case. This thread alone now covers Health & Personal Care, Sports & Outdoors, Fashion, glassware, spice storage, cables, and now disposables and Home & Kitchen. That is not a category problem. That is the UK and EU catalogue.

Can someone from the Catalogue or Sales Rank team respond here with an actual update rather than a redirect to another thread.

#Featured-Offer-and-BSR

#Browse-Node

#Best-Seller-Badge

#Technical-Issue

#Detail-Page-And-Listing

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