So I think I'm one of the very fortunate few that has still not been transitioned to the DD+7 policy. My account was meant to move over in March but it just never happened with zero updates from Amazon which hasn't helped as I've been on edge since March. Not to mention everything that I'd put in place ready for March is now wasted.
Anyway, I've just had a phone call from Amazon Health advising that my account is now scheduled to be transitioned BETWEEN 13th August 2026 and 19th January 2027.
Now don't get me wrong, I'm super grateful that I've not transitioned yet BUT what help is it now not knowing when, in the next 6 months, my account might move over?
This is just daft.
This year, Prime Big Deal Days returns at the same time as last year to kick off the season, followed by Black Friday Week. To help you plan for your busiest season, key details on deals, fees and inventory are provided below, along with additional resources and best practices available in the Q4 peak readiness playbook.
Deal Submissions
The deal submission window is open from now until:
We’re also bringing back the early submission discount. Submit your Prime Big Deal Days deals by August 5 and Black Friday Week deals by September 5 to save 30% on the upfront promotion fee.
Promotions Fees and Eligibility
Eligibility requirements for promotions are the same as Prime Day, with one update: Prime Exclusive Discounts now require a minimum product rating of 3.5. Fees for Best Deals, Lightning Deals and Prime Exclusive Discounts will be the same as Prime Day.
United Kingdom:
Germany:
France, Italy and Spain:
For more information, go to Deals for events and Price Discounts and events.
Festive Peak Fulfilment Fees
The festive peak fulfilment fee will apply again for selected Fulfilment by Amazon (FBA) orders in the UK and Germany from October 15, 2026, to January 14, 2027.
The festive peak fee applies to the following:
The festive peak fulfilment fee won’t apply to oversize, low-price FBA or items delivered to buyers in other EU countries. The 1.5% fuel and logistics-related surcharge will apply on top of festive peak fulfilment fees.
To help you prepare, you can preview the festive peak fulfilment fee now with real-time cost comparisons across fulfilment types in the Revenue Calculator and the FBA Fee Preview report.
To review the detailed fee rates, go to 2026 festive peak fulfilment fee.
Inbound Inventory Dates
To ensure Prime-badge eligibility for your products during this year’s events, make sure that your inventory arrives at our European facilities by the following dates:
Capacity Planning
As we enter the year-end shopping season, our fulfilment centre teams will focus on receiving shipments in September and October, then shift to processing customer orders in November and December. This temporary shift ensures faster delivery speeds for customers and maximises your sales potential. During this time, inbound delivery window slots will be limited.
If you’re expecting higher year-end volume, you can also use Capacity Manager to bid for extra space in our fulfilment centres.
It's one of the most frustrating situations in selling: a buyer opens an A-to-Z Guarantee claim, receives a full refund, and keeps your product. You're left out of pocket with no item returned. Sound familiar?
You're not alone — and there are steps you can take. Let's break down what's actually happening, what your rights are, and how to protect your account going forward.
🔍 Why does this happen?
The A-to-Z Guarantee exists to protect buyers when a transaction doesn't go as expected. When Amazon investigates a claim, the decision depends on evidence like:
If Amazon cannot confirm delivery to the buyer's satisfaction — even with basic tracking — the claim may be granted without requiring the buyer to return the item.
⚠️ The impact on your account
An A-to-Z claim that isn't denied counts towards your Order Defect Rate (ODR). Amazon requires sellers to maintain an ODR below 1% over a rolling 60-day period. Too many defects can trigger:
• Account health warnings
• Listing restrictions
• In severe cases, account deactivation
You can monitor this via your Account Health Dashboard in Seller Central.
✅ What you can do RIGHT NOW
1. Respond promptly — always: You have 48 hours to respond to Amazon's request for additional information. If you miss this window, the claim is automatically granted in the buyer's favour, your account is debited, and your ODR takes a hit.
2. Provide compelling evidence: If you used Buy Shipping and shipped on time, Amazon will cover delivery-related A-to-Z claims and they won't count against your ODR, no additional proof of delivery is required for this protection. If you did NOT use Buy Shipping, a carrier delivery scan alone may not be enough to win a claim. Strengthen your case with:
• Signature confirmation
• Photographic proof of delivery
• Proof of item weight matching the dispatched parcel
• Any buyer-seller messages acknowledging receipt
3. Appeal the decision: If a claim is granted and you believe it was unfair, you can appeal. Present new, relevant evidence not previously considered. Be factual, concise, and professional.
4. Request a return before refunding: If you choose to refund proactively, remember: you may request the buyer return the item before you process that refund. This is within your rights as a seller.
5. Report suspected buyer abuse: Amazon's systems evaluate buyer behaviour patterns. If you believe a buyer is abusing the A-to-Z process, report it through Seller Central by going to Performance > Account Health > Report Abuse and selecting the appropriate reason. Amazon does investigate repeat abusers.
🛡️ Prevent future claims — best practices
• Always use tracked delivery with signature confirmation for high-value items
• Communicate proactively with buyers about dispatch and delivery timelines
• Keep your messaging within Amazon's platform — off-platform comms aren't considered in disputes
• Set realistic delivery expectations in your listings
• Monitor your Account Health Dashboard weekly
📚 Helpful resources
• A-to-Z Guarantee Claims help page
• Order Defect Rate & Account Health
• Appeal an A-to-Z Claim decision
__________________________
🔥 Unpopular opinion time
Here's a debate that divides sellers every time it comes up:
"Signature confirmation on every order is overkill — the cost eats into margins and most buyers are legitimate."
Others say:
"After losing £200+ to a claim I couldn't win, I'll never send anything without it again. Non-negotiable."
Where do you stand? And at what order value does signature confirmation become essential for you — £20? £50? £100+?
Drop your number and your reasoning below! 👇
I am urgently requesting assistance regarding a recurring system-level technical issue with the "uk-18-knife" age verification attribute for our kitchen knife listings.
The Problem
Since July 10, we have received 74 duplicate performance notifications across 7 different ASINs, all alleging that our products lack the "uk-18-knife" attribute. Our products have been deactivated as a result.
We are fully aware of Amazon UK's requirements for selling kitchen knives:
*All products must be sold via FBA ✅
*The "uk-18-knife" flag must be uploaded via spreadsheet or product detail page ✅
We have complied with both requirements from day one.
What We Have Done (All Failed)
*Uploaded the product spreadsheet with full-update multiple times
*Edited each listing in "Manage All Inventory" and confirmed the age restriction setting
*Opened multiple support cases
*Submitted appeals via Account Health
*Each time we upload the spreadsheet, we receive additional performance notifications. The more we try to fix it, the more notifications we receive. We are stuck in a loop.
The Evidence That This Is a System Error:
For our older ASIN, the "uk-18-knife" flag is still visibly present on the front-end product detail page – yet the system continues to send notifications claiming it is missing.
For 3 of the new ASINs that have inventory in FBA, the flag is also present on the front end. For the other 3 new ASINs (currently in transit to FBA), we cannot observe the front end, but we have confirmed the attribute is correctly set in the backend.
This is NOT the first time. We experienced the identical issue in April–May 2026. After an extended process with Seller Support, the issue was eventually resolved manually..
Other sellers on this forum are reporting th exact same problem – the system fails to detect the "uk-18-knife" flag even when it has been correctly uploaded.
The Irony
Seller Support keeps instructing us to "upload the spreadsheet to update the uk-18-knife tag" – which we have already done multiple times. This is a circular response that does not address the underlying system failure.
Our Request:
*Review our case history and confirm this is a recurring system-level issue
*Escalate this matter to the technical team or internal review team – not to Seller Support (who keep giving us the same circular instructions)
*Help stop the repetitive automated notifications for these 7 ASINs
*Assist in manually restoring our products to active status
We are fully compliant sellers who have been selling kitchen knives on Amazon UK for a long time. This recurring system error is causing severe disruption to our business.
Any advice or guidance would be greatly appreciated!
Sellers, please have a read of communication with seller support
We understand you are seeking the refund reason for order 204-2399583-2317157. After reviewing your case, we found that no refund reason was provided by the customer for this order. Additionally, the ASIN (B0F3JGKVVW) is marked as non-returnable.
Since the refund was issued on 17th May 2026, we need to allow 45 days from the refund date before we can process a reimbursement claim for returnless refunds.You can file a claim for "returnless refunds" no sooner than 45 days and no later than 18 months after the customer refund or replacement.
After waiting 45 days;
We understand you are seeking reimbursement for the returnless refund issued on Order ID 204-2399583-2317157 (ASIN B0F3JGKVVW), and that the 45-day waiting period has now elapsed.
After thoroughly investigating your case, we found that ASIN B0F3JGKVVW is classified as non-returnable. Under our FBA lost and damaged inventory reimbursement policy, non-returnable items are not eligible for reimbursement when they are refused or returned by customers. Additionally, this item falls under the food/perishable category (sugar confectionery), and certain food and beverage products are generally not eligible for return or reimbursement under Amazon policy.
As a result, we are unable to process a reimbursement for Order ID 204-2399583-2317157.
This is not an isolated case but shows just how easy a 'customer'... 'scammer' can receive a stock unit, ask for a refund with no valid reason and keep the item. Several times over a month this happens. Just how can this be allowed to happen. I know many other sellers have had similar cases, where this happens just to many times, fact is it should not happen at all !!!
Talking to SS just leads to infuriation and walking around in circles. What's the next step take customers to a small claims court.
Hi, @Seller_nEEe7zUuNBBx9,
After a month of repeated 'the internal team is investigating...' responses, I finally just received an update saying that the investigation is complete.
However, they have misunderstood the situation, as it has not changed, let alone been resolved.
Because this bug makes the SSA system promise Sunday deliveries to most UK postcodes for RM Tracked 24 orders dispatched on a Saturday, I was forced to turn off Saturday dispatch in my settings - likely losing a few sales in the process. I explicitly mentioned this in my cases, which led to Selling Partner Support saying in April:
"Once we resolve this issue, you should be able to re-enable Saturday dispatch with Monday being shown as the earliest delivery estimate, as it worked previously."
Now, however, the internal team is using the consequences of me disabling Saturday dispatch as evidence that the bug itself is fixed! They claim that because Tracked 24 orders received after my same-day dispatch cut-off on Friday, 10/07/2026, were given earliest delivery estimates of Tuesday, "the system correctly skips Sunday" as a delivery day. This is not true! It simply skips Saturday as a dispatch day due to a different, non-bugged setting I was forced to change 3 months ago to try to compensate for the actual bug!
I have replied to this latest response with a screenshot showing that the system is still showing Sunday as a delivery day, but I don't know if it being 'resolved' by the internal team requires it to again be escalated by a moderator. Is there any other place this can be escalated to where they are more likely to understand and fix this bug in Amazon's system? I would understand if it took a month after escalation to be resolved, but it is staggering that it has taken a month after escalation (3 months after it was first brought to Amazon's attention) just to be misunderstood like this.
Like with the introduction of FBM Ship+ last week, Amazon is increasingly enticing FBM sellers to use SSA, expedited/next-day delivery, and fast handling time, so I would think an issue which affects the combination of SSA & our largest postal service's fastest standard delivery deserves escalation to the highest technical level - especially since it requires us to effectively extend handling time to compensate. This would involve sending it to a team which can actually look into the logic of the SSA system, not just look at my orders to see if it magically resolved itself.
Many thanks for any assistance you can provide!
CASE: 12672346482
Hello,
We need help escalating an unresolved FBA inventory issue.
ASIN: B0CWH1Y1W5
SKU: DH-JAYD-P4DE
Quantity affected: 130 units
Status: Reserved – FC Processing
Date received by Amazon: 6 June 2026
Case IDs: 12928276972, 12908274762
Amazon previously confirmed that the units are physically accounted for and that the issue relates to a barcode/catalogue association problem at the fulfilment centre. However, the inventory remains unavailable for sale and our cases are no longer receiving substantive responses.
We need either:
release of the 130 units to sellable inventory; or
a Fulfilment Centre Operations reimbursement claim review; or
escalation to the correct internal inventory resolution team.
Could an Amazon moderator please help escalate this?
Thank you.
Hello, I wonder if somebody could help me.
Since approximately May 2026, I have experienced a dramatic decline in Sponsored Products impressions across multiple campaigns and multiple ASINs on my UK account.
What makes this unusual is that the issue does not appear to be isolated to a single product, keyword, campaign, or listing.
Current situation:
• Multiple Sponsored Products campaigns affected simultaneously.
• Multiple ASINs affected across different product types.
• Campaigns show "Delivering" status.
• Account Health is healthy.
• Buy Box remains active.
• FBA inventory is in stock.
• Listings are active and purchasable.
• Organic sales continue.
• Occasional ad-attributed sales still occur.
• No Search Suppressed listings.
Actions already taken:
• Increased bids substantially.
• Increased daily budgets substantially.
• Checked advertising payment method.
• Reviewed titles, bullet points, descriptions, and backend keywords.
• Corrected category and browse node issues where identified.
• Verified inventory and Buy Box status.
• Created a cloned campaign to test whether an individual campaign was corrupted.
Results:
Despite the above actions, impressions remain dramatically lower than historical levels. Increasing bids and budgets has not materially restored visibility.
One thing I have noticed is that a newly cloned campaign appears to behave exactly the same as the existing campaigns, which makes me wonder whether the issue sits above the individual campaign level.
I am interested to know:
• Has anyone experienced a similar account-wide decline in Sponsored Products impressions while campaigns still show Delivering?
• Has anyone had Amazon identify an advertising eligibility, serving, or visibility issue that was not visible in Seller Central?
• Were you able to identify a root cause?
I am currently raising the matter with Seller Support, but I would be interested to hear from sellers who have experienced something similar.
Thank you for any advice or suggestions.
It seems like you did a copy paste of the information already available to us, there is nothing new or anything helpful in it.
The concern is that amazon has started warning of "Risk of listing removal" , so existing strategy of having Pay on Behalf is meaningless. I am already paying on Behalf service for France, Spain, and other countries but they are getting notification of "Risk of listing removal"
Even Pay on Behalf will require "ERN number" from next month (12th August 2026) due to PPWR regulations.
Countries like Ireland is not in the list and only option to get the ERN is from Repak which will cost small business 980 Euros for registeration only. I have even contacted the amazon recommended 3rd party providers and the cost is even more, exceeding 1200 Euros per annum.
There is no clarity of how the small businesses will be able to sell from next month unless they pay the EPR fees which is very high.
Truth is if you're small business then amazon is not an attractive marketplace anymore. More and more money is going out, margins squeezing.
Hi everyone,
I am a UK-based private-label seller looking for advice on navigating EPR packaging compliance across multiple EU marketplaces, including Ireland, France, Spain, Sweden, and the Netherlands.
My sales volume in these markets is low, but as the brand owner, I am classified as the "producer" and therefore responsible for EPR compliance. I am finding that the cumulative cost of separate annual registrations, eco-contributions, and potentially appointing Authorized Representatives in each country is becoming disproportionate to my revenue, making it difficult to maintain profitability.
I’d appreciate any insights from fellow sellers who have faced similar challenges:
Cost Management: How are other small-scale sellers managing the high fixed costs of annual registrations across five or more countries?
Compliance Services: Are you using any specific third-party EPR service providers that offer consolidated or cost-effective management for multiple jurisdictions?
Strategy: Are you choosing to limit your sales to fewer countries to manage these overheads, or have you found a way to make multi-country compliance sustainable at a lower volume?
Future Planning: With the new EU Packaging and Packaging Waste Regulation (PPWR) requiring universal registration by 12th August 2026, are there any strategies you’re adopting to prepare for these stricter, harmonized obligations?
Any advice or experiences you could share would be greatly appreciated. Thank you!