Hi everyone,

I urgently need advice from experienced sellers and, if possible, assistance from an Amazon Forum Moderator / Amazon representative who can escalate this internally.

We experienced a severe unintended pricing error on one of our FBA listings. A 3-pack product was mistakenly made available for approximately £0.15, which resulted in a sudden wave of orders, including customers ordering unusually large quantities such as 9, 12, 20, 27, 29 and 30 units.

We identified the problem very quickly and took action to prevent further orders.

However, because these orders are Fulfilled by Amazon (FBA), we cannot manually cancel them.

At the time we contacted Seller Support, the affected orders were still showing:

Pending – Awaiting Payment Verification

Amazon's Reserved Inventory page is now showing:

Status: Pending Customer Orders

138 units are being used to fulfil customer orders.

This is extremely concerning because the orders resulted from an obvious erroneous selling price and we are trying to stop fulfilment before these units are dispatched.

We have already contacted Selling Partner Support multiple times and specifically requested escalation to an internal FBA/Fulfilment team capable of reviewing the situation.

Our existing Case IDs are:

Case ID: 13178765082

Case ID: 13178848982

Case ID: 13177033592

One response stated that first-line support cannot cancel pending FBA orders while payment/order verification is taking place. We understand that sellers normally cannot cancel FBA orders ourselves, but our request is specifically for Amazon to investigate whether an internal team can intervene because these orders resulted from a severe pricing error and have not yet shipped.

If an Amazon moderator sees this, I would be extremely grateful if you could review the above cases and help escalate this to the appropriate internal team as soon as possible.

Also, if any sellers here have experienced a similar situation — particularly an erroneous price followed by a large number of FBA orders — I would really appreciate hearing what happened and whether Amazon was able to stop the orders before dispatch.

Time is critical because 138 units are currently reserved against Pending Customer Orders.

Thank you in advance for any assistance.

Same here, around 30 DVDs banned for erotic content apparently, many rated 12 or 15,even though they sell blu ray versions of a lot of these films themselves ;-)

One thing to be aware of in the announcement is this

Starting on 1 September 2026, if an SKU’s handling time is one or more days longer than your actual performance for more than 30 days, we’ll enable Automated Handling Time for those SKUs to make it easy for you to offer faster delivery promises that reflect your actual performance.

So if you have your handling time set to 2 days but are consistently despatching it 1 day or less then Amazon will automatically change your handling time to reflect this. So if you are adding the handling time as a buffer for late delivery this may not work.

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/2c99d80f-d25b-49ae-9984-b6a901e3e5c7?postId=54f18382-266b-41db-afda-07571ae5a5a2

Read this thread, esp the help from @Seller_hOZNPw7G8FIjl

Following her advice I managed to change all listings to two day dispatch all within 30 minutes worth of work (10k plus listings)

As you probably know I sell the same type of products as you. I am different though in that I offer same day despatch if brought before 16:30. My On Time Delivery rate is currently 98%.

Here is how I do it. I use Royal Mail for all my items. I use SSA for my shipping templates. Letter and Large Letter post is brought through Amazon which has no impact on my OTDR if delivered late.

Tracked post is brought through Click and Drop. I no longer used tracked 48 on Amazon as this is not always delivered on time and impacts my OTDR. I now only used tracked 24 for Amazon items.

Amazon do need to do some work on 2nd class post with the new delivery model Royal Mail are rolling out. However many issues are with Royal Mail who constantly don't deliver within their delivery aim for 2nd class post.

Have you run your defect report to find out which items were delivered late and how they were sent?