Hi all – and Amazon, please address this.
Vine reviewers can be outrageous, and sellers are increasingly fed up with it.
One of our ASINs received a Vine review from a customer who got the product for free. The item was received exactly as advertised: an oversized loofah. The reviewer then left a negative review stating that it was “oversized and too big” and that her husband thought it would be better used on a car. Seriously?
Is there no mechanism for Amazon to check or suppress reviews when they get this unreasonable? We did our part. The product was as described, with no issues and no misrepresentation. Because this ASIN only had two other reviews, this single Vine review dropped the rating from 5 stars to 3 stars, damaging the product’s visibility, pricing position, and sales.
What makes this more frustrating is that the identical 3-pack version of the same product is performing very well. The difference is not quality — it is the impact of one careless Vine review, which has effectively suppressed this listing.
It’s hard not to take this personally when Amazon allows this to happen and sellers absorb the damage.
For a paid service (£72 for 10 reviews), the least that should be expected is some level of quality control — especially where reviews contain misleading claims or inappropriate language. We have reported Vine reviews before where no action was taken.
One example involved a reviewer who did not read our instructions (which clearly state to use soap to soften a natural sea sponge) and instead wrote that the sponge was “rougher than my dog’s ***” — word for word. Amazon has allowed this to remain live on our listing, yet the same language cannot even be typed in your own systems.
Another Vine reviewer failed to read the packaging, which clearly states that the SeaSponge is vacuum sealed. They left a negative review saying it arrived “flat as a pancake and went in the bin.” Again, no action was taken. For context, this is equivalent to leaving a negative review on a new mattress because it arrived rolled and compressed.
I am not asking Amazon to fix poor judgement in customers.
I am asking for Vine reviews to be monitored and moderated properly, especially when they are based on:
Failure to read listings or instructions
Misunderstanding clearly stated product features
Use of profane or inappropriate language
I am fully confident there are sellers with far worse stories and far greater damage than ours.
Personally, I’ve always believed that if you have nothing constructive to say — especially when receiving a product for free — then it should at least be based on correct use and understanding. Vine reviewers are becoming increasingly entitled and disconnected from how a genuine customer would assess a product.
At this stage, I am requesting:
Removal from the Vine programme
A refund of the Vine fee
Removal of Vine reviews on our listings that contain profanity or violate Amazon’s review guidelines
Thanks,
Atlantix Accessories Group LTD
Frankie Canterbury
Managing Director
Hi
I'm reaching out to a Moderator for help and advise please.
@Maja_Amazon @Julia_Amazon @Julia_Amzn @Winston_Amazon @Ash_Amazon @Spencer_Amazon @Sakura_Amazon_ @Abella_Amazon @Ange_Amazon @JiAlex_Amazon @Simon_Amazon @JiAlex_Amazon @Abella_Amazon
Order I.D. 203-6866926-6896311
A-Z Claim Value: £172
We sold an item (sale price £172 inc vat ) to a customer on 20/10/25 of which the customer received. The customer then logged a return on 24/10/25 as the item was no longer needed. Amazon auto-authorised the return and issued the customer with a pre-paid EVRI label. The customer delivered it to an EVRI drop off point on the same day.
On 17/11/25 we received an A-Z claim under the heading different from what I had ordered and the claim stated "Return package delivered to seller, but I haven't received my refund yet."
I appealed the A-Z claim with Amazon with further information advising that EVRI had not delivered the item back to us and the last tracking entry was:
Nov 04, 2025 05:10:03 PMEurope/London -Birmingham 2 GB Package is undeliverable and returning to sender because it is damaged.
Amazon denied the appeal and refunded the customer with £172. Amazon advised us that the item was delivered to us
"We have reviewed all available information and confirmed that the merchandise for the order was correctly returned on Oct 24. Since you are responsible for this return, we have reimbursed the buyer and debited your seller account"
From this stating it was delivered on the 24/10/25 one can only assume they are relating to the date the item was given to EVRI by the customer.
I have spoken with the customer who advised he received notification from EVRI that the item had been damaged whilst in transit and to contact Amazon. The customer did contact Amazon Customer Services who advised that Amazon would make a claim with EVRI and Amazon issued the A-Z claim to us. I have tried to speak to EVRI but they advised they can only talk with the account holder which is Amazon.
We are currently in a position where we supplied an new item which was returned with an Amazon issued EVRI label which in turn got damaged in transit. We have lost £172 and not received the item back. We also have an A-Z claim against our performance metrics and we have not done anything incorrectly.
Could any help please so I can try and rectify this?
Regards
Ian
case id
12077213142
12076804672
12076634262
12069881852
constatly getting rejections saying my invoices are altered which they are not. they keep wanting new invoices which i cant do as i have only purchased 10 units as per the requirements.
how do i get someone to manually look at these cases?
thanks
I am having an ongoing issue with order number 205-0016492-0467506. My buyer opened a return request and subsequently sent the item back via the Amazon issued Evri return label. Despite clear tracking indicating the item is / was on route to me, I have never received the returned item. The latest tracking, as updated on Wed Dec 10 shows the following message - The sender's asked us to return your parcel. Please contact the sender if you need help. I have attempted to contact Evri for further assistance and in order to file a claim for the now deemed lost item, however, they will not assist me as I am the receiver and not the sender. I have tried multiple times to bring the point across that, not only have CS refunded my buyer but the latest tracking implies they are going to receive the item returned to them. The SAFE-T claim team, however, dismiss this and they continue with the message that I should be the one opening a case with Evri. I have supplied screenshots from Evri, clearly informing me that I cannot do anything in this scenario as I am the receiver and not the sender. SAFE-T claim ID is 28548-36624-0164047. I really need this resolving. Myself and many other sellers I am in communication with let many SAFE-T claims be denied and move on, allowing their business to take the loss but it is not sustainable.
Hi there,
Can one of the mods please help with this, customer opened an a-z claim on order 202-1945290-7043562 citing that one of the two units that they ordered didn't arrive, buyer messages confirmed it was only one box that wasn't delivered ("19 Oct 2025 12:35 - Hi I have only received one box when Two were ordered?).
In The A-Z Case this was clearly explained and we had already refunded them for one box and the buyer thanked me and accepted this was resolved.
However the A-Z team weren't happy and decided to refund both boxes for the customer. I appealed and sent screenshots showing the customer only needed one box refunding, but again, as per, A-Z declined the appeal and the stright forward evidence.
A case in support opened 10 Nov 2025, 23:45 GMT.
Case transferred on 10 Nov 2025, 23:45 GMT.
Now 30th Jan 2026 = still no response
As the customer has received one box and was refunded for the other, we don't really understand why this case or appeal was not reviewed property it is almost as if it the review has been automated.
It's not right or fair that a customer gets refunded for both boxes when they themselves in messages stated that they received one.
If anyone can please help us we would greatly appreciate it.
Kind Regards
(if anyone can help tag support people from Amazon in this it would be appreciated as not sure how to do it?)
thanks
Hey @Seller_0VOpuaMlnPkFc,
Thanks for the case ID and I'm sorry you had to explain yourself so many times. The last response provided by Seller Support instructed you to upload with an inventory file. When looking at your file uploads from your DE account, I see 1 from 20 Jan that did not process for 18 of the 19 SKU's submitted. Odd that the one that was successful was the Parent, but I am not seeing it in your DE catalog either. The error on your upload was all the child SKU's missing "Figure Type," and ""Size Type," so I am thinking the variation family cannot be built properly because the child SKU's on your upload were not processed successfully.
I recommend trying a new inventory file upload in DE and include Figurtyp (AL) = "Figure Type," and Größentyp (AM) = "Size Type," for the child SKU's.
If you have already done this, but it was still unsuccessful, I recommend opening a new case with Seller Support and provide the Batch ID of the failed upload. They will be able to view the error and direct you accordingly. If you are not sure how to get there, the instructions are on the Review my inventory results help page.
Please let me know how it goes.
Best, Dougal
Hello FairTech,
This is Zyan from Amazon, and I am here to assist you.
I understand your UK seller account was deactivated on November 5, 2025 for failed KYC due to missing documents. Those documents were promptly submitted, and Business Information, Compliance, and Amazon Payments verification were completed. You also received confirmation that your payments account was activated on November 20, 2025. Since then, your case has been passed between multiple internal teams with no meaningful progress or clear ownership. Despite repeated confirmations that verification is complete, the account remains deactivated with no explanation, timeline, or actionable feedback. This delay has caused severe business damage including an FBA removal deadline crisis where over 1,000 units were removed unnecessarily, funds remain held despite verification completion, and this is now day 97 since deactivation. You have no counterfeit issues, no serious policy violations, a strong account health history, 8 years of selling on Amazon, and legitimate business, VAT, and supply chain documentation.
I want to acknowledge your frustration and thank you for your patience throughout this extremely difficult 97-day period. I truly understand the severe business damage this has caused, including the FBA removal crisis, unnecessary removal of over 1,000 units, and held funds despite verification completion. Your 8-year selling history and strong account health record demonstrate your commitment to Amazon's policies.
Please check the status of your account by logging into Seller Central and reviewing your Account Health page. You should also check your latest Performance Notification for confirmation of your account reactivation and any next steps.
I appreciate your patience and persistence throughout this challenging verification process. Your account should now be fully operational, and you can resume your business activities.
The community and I are here to support you.
Regards, Zyan
Hello Seller Forums / Amazon moderators,
I need help routing a Payments/Disbursements issue for our UK seller account (Britta Ltd, Planet_Fancy_Dress). A significant balance remains withheld in our Selling on Amazon payments account - £37,916.82.
Key points:
• The rights-owner matter has been settled and closed with the brand owner (they have confirmed settlement and taken steps to retract/notify Amazon).
• We have submitted a full remediation Plan of Action and evidence in Account Health.
• We need a clear statement of account showing: total withheld, any reserves/deductions/chargebacks/refunds, the contractual basis for each, and a release timetable.
• We keep receiving generic/automated responses via Seller Central and cannot reach a Payments decision-maker.
Can an Amazon moderator please escalate/route this to the correct Amazon Payments team for a proper written breakdown and disbursement plan?
Marketplace: Amazon.co.uk
Seller ID / Merchant Token: A28825DV9841TZ
Payments/Disbursements Case ID(s): 12038672192
Withheld balance shown in Payments dashboard: ££37,916.82.
Period withheld since: 14th March 2025 almost 9 months
We are a small family-run business with young children, and Amazon has been our sole source of income. Since the suspension of our seller account, our business operations have completely ceased.
We acknowledge our responsibility and have fully cooperated with Amazon by providing all requested information and documentation. We have submitted multiple appeals over the past few months and have also made significant changes to our business structure to ensure full compliance. Unfortunately, despite these efforts, we have not received a positive or conclusive response.
We have been selling on the Amazon platform for over 10 years as a trusted and genuine seller. The suspension arose due to unforeseen circumstances, and we have taken every possible step to rectify the situation. At this stage, we are unable to provide any additional information beyond what has already been submitted.
All of our funds remain withheld, which has placed us under severe financial strain. We are unable to pay suppliers and vendors, and some have initiated legal action against us. This prolonged situation has resulted in significant personal and financial hardship.
We respectfully request that this matter be escalated to the relevant team for urgent review. We are seeking a prompt resolution, including reinstatement of our seller account and the release of our funds, so that we may meet our financial obligations and stabilize our business.
We kindly ask that our long-standing selling history, full cooperation, and the extended duration for which this issue has remained unresolved be taken into consideration. We remain fully willing to cooperate further if required.
This ongoing situation has also had a serious impact on my mental wellbeing, resulting in persistent stress, anxiety, and depression, particularly due to concerns about fulfilling supplier payment obligations. The prolonged stress has affected my ability to function effectively both professionally and personally, including my capacity to parent and manage daily responsibilities.
We sincerely appreciate your time and support and would be grateful for your assistance in helping bring this matter to a fair and timely resolution.
Thank you.
Been asking that for more than 10 years, the answer no answer
Hello fellow sellers,
We have been using Amazon Shipping as one of our SFP couriers for many years and always send orders with their services when possible. Most days there will be a few orders for which Amazon Shipping is not an option (mostly "Shipping Service didn't meet the requested promise"), but over the last couple of weeks these levels have gone sky high.
I'd say that normally about 5-10% of suitable orders do not have Amazon Shipping as a courier option as expected. Currently this figure is around 75%. I have just spent over an hour speaking to 6 different agents after several transfers. The final agent's solution was to 'try again later'. They have confirmed that there are no account restrictions or any other known service issues.
Is anyone else facing similar issues?