I have done it on a few shipments. They owe me around £500. I have received no saving so far. I have asked Seller Support lots of time in lots of different ways. On every occasion they have failed to understand or answer the question.

After replying a couple of times they then close the case so I can only respond through live support which is just a more time consuming way to get frustrated.

I am planning to write to the MD tomorrow to try and get some answers.

My Brand registered product was approved and selling well for 4 months. Just sent another top up of 400 units to FBA. They went live.

I then tweaked my listing title. This unfortunately triggered the problem. Listing was made inactive and products are now stranded. It’s telling me I need approval to sell, but won’t let me request approval and says:

‘We are not accepting applications to sell:

Other health & personal care category in used, refurbished, collectible conditions

Other Pet ingestible products in new, used, refurbished, collectible conditions’

HOWEVER, my product has absolutely nothing to do with those categories. It is FLOOR CLEANER.

When I made the title change, I added ‘made with woodland probiotics’. I am assuming and automated system has picked up the word ‘probiotics’ and assumed it is an ingestible product (rather than a cleaning product).

Seller support keep sending me the same automated, generic response without actually understanding the issue.

What can be done? This is going to cost me thousands of pounds. This is so stressful.

Can anyone help me please?

The problem with this and always has been is that Amazon do not know which brands are which and who owns them. For example, you could have products with brand Spiderman, Avengers or Hulk and the brand owner is Marvel, however if the listing has been created with the brand Spiderman, Amazon WILL ONLY accept a LOA from Spiderman, they will not accept a Marvel authorisation and this is impossible to get.

The other important issue is that brands are owned by brand owners and they give permission to manufacturers and distributors by licence to make and distribute their products, so therein lies another issue, if you purchase a Disney product, say Frozen and the manufacturer has been given the manufacturing license and then the manufacturer gives the distribution license to a distributor, both the manufacturer and the distributor have the right to make and distribute and fully licensed by the brand owner who has authorised them.

Amazon however WILL ONLY accept a letter from the Disney Corporation and they are not in the habit of issuing LOA's to Amazon sellers when they have set up a full manufacturing and distribution network for their products.

The same issue arises if you want to change the brand of the item, so say Marvel and then list the item as Spiderman, this will also not be possible as the brand is now Marvel and the Marvel corporation will not issue LOA's to Amazon seller and Amazon will say that the item does not match the brand and block it.

So, if Amazon refuse to accept the legitimate LOA's from the license holders, then nothing will happen, no listing.

I have lost about 500 listings that were removed for brand issues and when I had an account Manager he took the 20 pages that I had written to the branding team and there was never any response as neither of us could figure out how to get the LOA when the brand owner licenses the manufacturer and distributor.

Until the branding team actually understand how branding and issuing of LOA's work, millions of listings will be lost and sellers will never be able to create listings for their branded items.

I have been dealing with this issue for more than 5 years and despite involving the manufactures and distributors that have the licenses nothing is ever done, the distributors just say that Amazon are too difficult to deal with and give up.

I even asked them to contact the brand owner, for example Marvel or Disney and ask them to let the manufacturer or distributor issue the LOA's and that didn't work as the LOA was not from the office of the brand owner and so we go round and round and nothing happens.

Having read this advice it would be virtually if not actually impossible to get all this information, so nobody will be able to sell a branded product in a lot of categories.

Unless you are specifically involved or friendly with an actual brand owner who is prepared to give you a LOA for their actual brand, then you will not succeed.

There are millions of products that could be listed by sellers on Amazon, but there is no route to successfully achieve this and that is a fact that I have proved.

Brand owners are losing millions that they could easily have if Amazon allowed their products to be listed, however it is quite easy to understand why a brand owner who may have 100 brands that are licensed out would not give one seller a LOA to sell the brand, but on the other hand they want their items sold on Amazon but have no route to actually achieve this due to the Amazon view of branding and how it works.

Anyone know anything different?

Its absolutely ridiculous, ive been on this case for 2 months now !!! Why are you guys so careless, Im losing about £500 a month and being pushed round like im begging for money, rather that showing you how i'm owed money taken incorrectly from my company. Latest update is that 2days ago someone confirmed our height is 2cm, then i questioned about the reimburesment and this new agent comes along and says' oh by the way, you're height is still 3.9cm. Im so so so fed up of chasing Amazon, every time theres a new {inappropriate content removed, moderator edit} with a new story. if this is you customer service and work ethics then i must say, i receive better customer service at my local Poundstore.

If you can help with this case and quick i'd be grateful otherwise i'll have to take the legal help, as this is stealing money coz you guys cant use a measuring tape.

Hi All,

I wanted to share my experience with Amazon’s expansion opportunities in Europe. I'm a seller in the automotive parts category and had ambitious plans to grow my business by launching 50 new products across EU marketplaces.

I invested significant time, resources, and capital into this expansion but unfortunately, Amazon’s systems and support have been a major blocker rather than an enabler. I know many sellers face similar issues, and my aim here is to raise awareness and connect with others going through the same.

🚧 Issues with Amazon’s “Trusted Provider” AVASK and New Shipment Flow

My account was selected as a pilot for a new shipment process via AVASK, where I attempted to send stock from the UK to the EU. Amazon internal teams contacted me throughout, but the process was full of issues. It took over 2 months for my products to reach EU warehouses.

During this period, I incurred extra storage fees in the UK and was told that some AVASK-related costs could be refunded. Despite repeated follow-ups, no refund was issued, and I ultimately lost over £2,000 — including missed sales from the delayed launch.

📧 Unresponsive Amazon EU Teams

As part of the pilot, I had an email chain with multiple EU managers, but despite sending over a dozen emails and follow-ups, I received no meaningful support. Only one representative called me, but even she couldn’t help resolve the AVASK refund issue.

💶 Double VAT Due to Inventory Movement

I’m registered for German VAT and ship stock to Germany, but Amazon moved my items to Poland without my consent. This triggered double VAT charges (around £400).

While Amazon does offer an option to stop this type of inventory transfer, it should be opt-out by default to protect sellers from unexpected tax complications.

📦 Misleading “Trusted Fast Shipment” from China

I used Amazon’s trusted partners to air ship products from China to Germany. Although they arrived within 10 days, they were not made available for sale for another 2 months. Meanwhile, my sea shipment to the UK was processed in the same timeframe.

This “fast” shipment ended up costing me an extra £500 — with no real benefit.

💸 High Fees and Poor Case Handling in Europe

I store my stock in Germany and sell across all EU countries. However, the fees are extremely high. For example, on a £25 product sold in France, Amazon takes £17.50 in fees — leaving no room for profit.

I asked Amazon to review the fees for all my EU products. They only responded to the two products I gave as examples. Despite four follow-ups over two weeks, there has been no further response.

Product dimensions (for reference): Length: 36.5 cm Width: 28.09 cm Height: 7.8 cm Weight: 0.27 kg

❌ Support Giving Incorrect Information

My supplier mislabelled some stock — I sell both heated and unheated versions of the same mirror. I asked Amazon to check both UK and EU inventories. They said everything was fine — twice.

I later confirmed with test orders that the issue was real. Rather than resolving it or offering relabelling support, Amazon advised me to recall and relabel the stock myself — adding more time and cost.

📞 No Account Manager Support

I currently sell 100+ products in the UK, 50 in the EU, and 10 in the US, with over 500 unique listings across countries. I was assigned a US account manager, but she hasn't replied to emails and missed multiple scheduled calls.

I even raised a support case requesting a new manager. It’s been two weeks without a response.

🏷️ Chinese Sellers & Listing Manipulation

Some Chinese sellers are listing identical products under five different brands. This creates price manipulation and confusion for buyers — even though my listings have reviews and higher quality content.

I’ve reported this several times, but Amazon keeps sending irrelevant forms. Despite completing them properly, no action has been taken.

🛑 AVASK – Not Recommended

Although AVASK is an Amazon-trusted partner, I had numerous issues with their portal, delayed responses, and incomplete case handling. I even had to pay for extra consultations to resolve basic problems. Amazon has not provided an alternative or taken accountability.

⚠️ Account Verification Failure & Miscommunication from Support

I received a notification on my Amazon dashboard regarding account verification. I followed the instructions, completed all required fields, and uploaded the necessary business documents — multiple times. Despite this, the notification never disappeared from my portal.

I contacted Amazon Support to ask if there was an issue. They assured me that my account was already verified and I could safely ignore the message.

However, over two months later, my account was suspended without warning due to "incomplete account verification." As a result, all of my listings across the UK and EU were deactivated for 12 days.

This caused significant damage: Loss of revenue Drop in listing rankings Increased advertising costs (due to restarting from lower visibility)

All of this could have been avoided with accurate communication from Amazon Support and a functioning verification system.

⚠️ Final Thoughts

Amazon is fantastic for buyers, but for sellers, especially small businesses, the system is increasingly difficult. The fees are overwhelming, support is broken, and growth feels punished instead of supported.

If your product costs £2 and you’re trying to scale in the EU, you may still make no profit — even at 12X pricing. All due to platform inefficiencies.

Despite my efforts, I’ve incurred significant losses in the EU market, and as of May, I plan to shut down all my EU listings.

If you're planning to expand into Amazon EU, I highly recommend evaluating all these factors carefully before investing. And if you’ve had similar experiences, I’d love to connect and exchange insights.