@Seller_ZVAz3d5lZuGid
It makes me wonder with what you've just said there if a human being as even looked at the email, makes me think its an AI response and they've picked out some key words from the email and thats why they are assuming its some kind of appeal.
You'd think with emails to the MD that they would be looked at properly by a human being and properly dealt with seeing as though the majority are escalation emails.
@Seller_eX5PU1b0GGPXn@Seller_ZVAz3d5lZuGid...Just wondered if you had any thoughts on something I've been thinking recently. I've noticed when sourcing books that the big sellers are always selling books for between £3-£4 when other sellers on the listing are £10+. I just dont understand these tatics at all, Yes it will get sales for them but it drives the prices down bigtime and surely as I've mentioned before you cant stand to make much profit of a £3-4 sale factoring in fees/postage etc.
I've found this happening alot recently on books that are still fairly new in the market and worth a lot more than £3-£4
Hello everyone,
I’m currently facing a confusing situation and would really appreciate guidance from experienced sellers or Amazon moderators.
I have obtained an official authorization letter from the brand to sell one of their products. However, when I try to create or list the product on Amazon, I receive a restriction stating that the product is not eligible for sale and cannot be listed.
I contacted Seller Support, and they informed me that:
* This product cannot be listed by sellers
* Only Amazon can create or enable the listing
* I should “check back later”
However, the confusing part is:
* The exact same product is currently being sold by 3–4 other sellers
* These sellers do not appear to be authorized (as far as I know)
* The listing is active and they are successfully selling
So I’m trying to understand:
1. How are these sellers able to sell this product if it is restricted?
2. Is this a case of “grandfathered” sellers (previously approved sellers)?
3. Is there any way for a new seller (even with authorization) to get approval?
4. Could this be related to category gating or brand-level restrictions?
5. Is there a specific team (Catalog / Brand Registry / Seller Performance) I should contact instead of standard Seller Support?
I am fully willing to provide:
* Brand authorization letter
* Invoices
* Any compliance documents required
I’m not trying to bypass policies — I want to do this correctly and in full compliance.
If anyone has experienced a similar situation or knows the correct path to unlock such listings, I would really appreciate your advice.
Thank you in advance.
Hi @Seller_l7Jtck9jxnEA0 @Seller_t9kvdr2yixQej@Seller_lmwzklfLOK2Ob
Thank you for your reply. This was actually confirmed within the same case ID.
Earlier in the same case, Seller Support stated that the ASIN was eligible again, confirmed that the issue had been resolved, and advised that the Featured Offer would return within 2–4 hours. The listing then became active again without any pricing changes from our side.
However, after a few days, the exact same issue returned and the ASIN lost Featured Offer eligibility again, still with the same price.
This is why we believe the issue is not true price competitiveness, but rather a recurring incorrect external comparison or automated trigger that keeps reapplying.
The same price cannot be considered eligible, then ineligible, then eligible again within the same case unless there is an inconsistency in the pricing reference being used.
This is exactly why we are requesting a permanent fix rather than repeated temporary resets.
I would really appreciate your help in highlighting this contradiction for a deeper review.
P.S: The listing does have Featured Offer at the time of posting this message.
Hello @Seller_Rcm4nnvqwGvvY,
The SFP Delivery Promise issue is likely the culprit.
An offer can be configured for one-day or two-day delivery but still show a 3, 4, or even 5+ day promise to customers due to order cutoff times, seller weekend operations, carrier weekend operations, and holidays. Verify if any of the following may be an issue:
Go to Seller Central → Inventory → Manage Seller Fulfilled Products → View SFP Performance and download your Speed Report. This will show you exactly which ASINs are showing 3+ day promises and why.
Hi @Seller_lmwzklfLOK2Ob
Appreciate your response.
However, please note that this issue has been running in a loop for us. We raise case, it takes couple of days to investigate and ASIN gets it Featured Offer back for approx 4-5 days and then again the same issue comes back.
During this I have to explain to Seller Support everytime how it is not our fault and instead our ASIN is stuck in this outside of our control.
This issue has now been there for more than 3 weeks. During this 3 weeks we lost business, lose on ranking and struggle with planning our inventory. My only request to the moderators here is to jump in and get this issue fixed *permanently*, this back and forth is hurting our business beyond repair.
Thanks
Hello, Sellers:
If you're a UK-based seller storing inventory in Spain through FBA or shipping from a Spanish address, this post is for you. Understanding your Spanish VAT obligations isn't just good practice — it's a legal requirement that could affect your selling privileges if overlooked.
🗓️ Save the Date: Have questions on FBA? Join our FBA Ask Amazon event on April 29 to get answers directly from FBA partner teams!
Why This Matters for Your Business
As a UK seller operating post-Brexit, you are no longer part of the EU VAT framework. This means you must register for VAT directly in Spain if any of the following apply to you:
Failing to act could result in surcharges from the Spanish tax authorities and, in serious cases, a blocked FBA account until your VAT number is uploaded. The registration process can take several months, so it's important to start now.
What You Need to Do
Step 1 — Check your current settings In Seller Central, go to Settings > Fulfilment by Amazon to confirm whether Spain is enabled for inventory storage. Also check Settings > Shipping Settings > General Shipping Settings to verify your default shipping address.
Step 2 — Register for a Spanish VAT number You'll need to register with Spain's tax authority, the Agencia Estatal de Administración Tributaria (AEAT). Required documents typically include:
Step 3 — Upload your VAT number to Seller Central Once registered, add your Spanish VAT number at: https://sellercentral-europe.amazon.com/tax/registrations
Step 4 — Consider VAT Services on Amazon If managing multiple EU VAT registrations feels daunting, VAT Services on Amazon is a convenient, cost-effective solution that lets you handle registration and filing directly from Seller Central: https://sellercentral-europe.amazon.com/vat-registration/v2/index.html/vat-services?ref=sc_getstartedVISA
A Note on the EU One-Stop Shop (OSS)
The EU's Union One-Stop Shop (OSS) simplifies VAT reporting for cross-border B2C sales across EU countries. However, OSS does not replace the requirement to hold a Spanish VAT number if you store inventory in Spain. Local sales and B2B transactions remain taxable under standard Spanish VAT rules. For more information on OSS: https://sellercentral-europe.amazon.com/gc/vat-education/eu-dr
Helpful Resources
📋 European VAT registration requirements
📚European VAT frequently asked questions
⚙️Pan-European FBA: How it Works
💬 Share Your Experience
Have you navigated Spanish VAT registration as a UK seller? We'd love to hear from the community:
💬 Have you already registered for a Spanish VAT number — and if so, what was the most challenging part of the process?
💬 Are you using VAT Services on Amazon to manage your EU registrations? What's been your experience?
💬 Are you unsure whether Spain is currently enabled for your FBA inventory storage?
Have questions? Comment them below.
@Seller_mi009j6BaU4CK Hi there!
Your Account Health is tracked under Seller Central > Performance > Account Health, and the key metric being affected here is your On-Time Delivery Rate (OTDR) — which should remain above 97% — as well as potentially your Late Shipment Rate (LSR), which must stay under 4%. These are critical shipping performance metrics, and carrier delays can unfortunately still impact them.
The important distinction here is: Late Shipment Rate measures whether you confirmed shipment on time — not whether the carrier delivered on time. So as long as you're dispatching and confirming shipment promptly, your LSR should be protected. The OTDR, however, is based on actual delivery to the customer.
Consider enabling Shipping Settings Automation (SSA) — when SSA is active and you ship on time with valid tracking, Amazon can suppress negative feedback related to late deliveries caused by the carrier. That's a really useful protection for situations exactly like yours. In addition, purchases made through Buy Shipping provide additional protections, including for A-to-Z Guarantee claims related to delivery.
Keep doing the right things on your end — dispatch promptly, confirm shipment accurately, and document everything. The community is here if you have more questions! 💪
NR_Amazon
Hi everyone,
I wanted to raise this publicly as I am currently experiencing a serious issue with an FBA shipment and I am not confident it will be resolved quickly through standard Seller Support.
The situation:
I sent a shipment of 236 units to an Amazon fulfilment centre. Upon Amazon receiving the parcel, the ASIN was marked as buyable before the individual units had been scanned and checked in. Acting in good faith, I began running paid advertising campaigns once the product appeared live and available, which generated 20 customer orders.
It has now been 4 days since those first orders were placed (including a weekend), and the inventory still shows as FC Processing. Amazon has not completed the check-in of the units received, meaning none of the 20 customer orders have been fulfilled.
The core problem:
Amazon's systems marked the inventory as buyable prematurely, before the check-in process was complete. I had no way of knowing the units were not actually ready to ship. I ran ads in good faith, customers ordered, and now those orders are sitting unfulfilled through no fault of my own.
My concerns:
Late Shipment Rate, Cancellation Rate, and Order Defect Rate are all at risk of being impacted despite this being an Amazon-side delay.
Significant advertising spend has been wasted driving orders that cannot currently be fulfilled.
Customer experience is being damaged, which could lead to negative feedback on my account.
I have raised a support case and am awaiting a response, but given the urgency, I wanted to ask:
Has anyone else experienced this issue where FBA inventory is made purchasable before check-in is complete?
Were Amazon willing to protect your account health metrics when the delay was caused by their own systems?
Did escalating via the forums help get things resolved faster?
Any advice or similar experiences would be greatly appreciated. I am hoping that raising this publicly also helps draw attention from Amazon moderators who may be able to escalate internally.
Thank you.
They are unhelpful, do not bother to look at the attachments with said errors on them, then they chase you 4 hours after you started the case for more information even though they took 10 hours to respond to your case and you are now in bed.
Amazon butchers your listings giving errors and they its left to us to sort, and deal with the SS unhelpfulness, unsupportiveness and delays.
Do Amazon really wonder why there sales are falling???
Hello UK Seller Community! 👋
Are you looking to build a profitable Amazon business through retail arbitrage? You're in the right place! Let's explore how UK sellers can succeed with smart sourcing strategies.
🎯 What is Retail Arbitrage?
Retail arbitrage refers to purchasing products from retail stores at lower prices and reselling them for a profit. Unlike some other types of reselling, it involves finding and capitalizing on retail deals.
It’s possible to effectively use this tactic if you follow Amazon selling guidelines. For example, when you resell a product from a retailer you might need additional documents, such as invoices, to sell the products.
Before you try retail arbitrage, check to see what selling fees might apply as well as other factors we will get into below. Then, calculate your margins to ensure you can turn a profit.
💡 Your UK Arbitrage Success Checklist
1. Master Your Numbers
2. Source Strategically
3. Stay Compliant
4. Leverage Technology
🚀 Quick Win Tips from Successful UK Sellers
✅ Start small—test products before bulk buying
✅ Focus on high-turnover items to maintain healthy cash flow
✅ Build relationships with local store managers for early clearance alerts
✅ Diversify suppliers to reduce risk
✅ Research seasonality—plan purchases 2-3 months ahead
📚 Essential Resources
💬 Let's Discuss!
We want to hear from YOU:
📢 Call-to-Action
Share your arbitrage success story or ask questions below! Whether you're just starting or you're a seasoned pro, your experience helps our entire community grow stronger. Let's learn from each other and build successful businesses together.
Happy selling, and we look forward to your contributions! 🎉