Hello,

I need help with a UK VAT Establishment verification that has been open since 20 August 2026.

Our company is UK-established. Our business information and UK director have already been successfully verified, and there are no VAT/GST registration numbers on our Seller Central account because we are not VAT registered.

However, Amazon still treats our account as Non-Established and has been collecting VAT from every UK order since 21 August.

The specialist case remains under review with no clear explanation of what is still outstanding.

Could an Amazon moderator please review this case or escalate it to the UK VAT Establishment / Tax verification team?

Thank you.

When I started on here, you could pretty much list anything you wanted (within reason). The biggest problem back then was the lazy seller who did the minimum amount of work to put up the listings.

Then Scamazon started asking for information about where we were getting the products, and you could not get a listing done without giving them a supplier. They were just stealing information from sellers for their own ends (something Amazon are brilliant at).

Christmases were incredibly busy (and profitable). Until they weren't. The year they introduced PPC was a disaster. I spent everything on stock for the busy period, only it didn't come. I was left with thousands of pounds of stock, rent, business rates... bla bla bla.

Next was the cut-out the middle man stage where the suppliers stopped supplying us because they were selling directly on Amazon. All these companies who we had bought from and made successful just screwed us over.

Anyway, the changes keep coming, none of them good for sellers, always good for Amazon.

I'm utterly sick of it. Sick of all the Amazon supported scammers, sick of waiting 3 weeks to get paid, sick of all the stress.

I wish all you good, honest, hardworking seller all the best, but I'm not giving this dishonest, morally bankrupt company another penny, or a second of my time.

Goodbye!

:-)

What is particularly concerning here is that this is not simply a case where a courier's tracking says “delivered” and the customer disputes delivery.

**The customer themselves confirmed receipt of the goods in Amazon's own Buyer-Seller Messaging system.**

The customer's messages show that they had received the item and wanted to return it. The dispute was that, despite being provided with a free prepaid Royal Mail return label/QR code, the customer wanted us to arrange collection from their address instead.

The customer then subsequently submitted an A-to-Z claim stating **“Package didn't arrive” / NOT_RECEIVED**.

On the evidence available, that is a **false non-receipt claim**. The customer's own earlier messages contradict the subsequent assertion that the package was not received.

We have:

• Evri tracking confirming successful delivery.

• Evri photographic proof of delivery.

• The customer's own Amazon messages confirming receipt/possession of the goods.

• Messages showing the customer wanted us to collect the received item for return.

• A prepaid Royal Mail return label/QR code supplied to the customer.

Yet Amazon has refunded the customer under a NOT_RECEIVED A-to-Z claim.

This raises a serious question about the protection Amazon provides to innocent sellers against **false A-to-Z claims**.

If Amazon's own Buyer-Seller Messaging contains the customer's admission that they received the goods, and independent carrier tracking and photographic evidence also confirm delivery, what further evidence can a seller reasonably be expected to provide to defend a NOT_RECEIVED claim?

The customer appears to have obtained a refund on the basis that the goods were not received while their own earlier communications demonstrate that they **were received and were being discussed for return**.

There is also a separate issue with how Amazon handled the claim.

On **20 September**, Amazon specifically displayed:

> “You have until Sept 23, 2026 to respond to us about this claim.”

There was a comments box and an option to attach further supporting evidence. We intended to provide the Evri photographic proof of delivery and the additional evidence requested.

However, **before Amazon's own 23 September deadline had expired, the response option was removed, the claim was granted and the customer was refunded.**

So there are two issues that we would like Amazon to address:

**1. Why was a false NOT_RECEIVED claim granted when both the carrier evidence AND the customer's own Amazon messages confirm receipt?**

**2. Why did Amazon give us until 23 September to respond and then grant the claim before its own stated response deadline had expired?**

As far as we are aware, the goods have not been returned despite the customer having been provided with a prepaid return method. The customer therefore appears to have both **the goods and the refund**.

This is exactly the type of situation where sellers need meaningful protection against abuse of the A-to-Z Guarantee system.

I would particularly appreciate an Amazon forum moderator reviewing this case and explaining how a seller is supposed to protect themselves from a false non-receipt claim when **Amazon itself holds written messages from the customer confirming receipt**.

We're experiencing exactly the same issue and have been for around the last two weeks.

I would estimate that roughly 20% of our orders are now coming through without the Prime badge, despite us being active on Seller Fulfilled Prime. Like the OP, the affected orders still often have a next-day delivery promise.

It appears completely random. It isn't ASIN-specific, and we can have Prime and non-Prime orders coming through for the same products.

I'm trying to understand whether this is actually a glitch or whether Amazon has changed the way SFP orders are being classified.

Could the non-Prime orders simply be customers who don't have a Prime membership? Alternatively, could Amazon be removing the Prime classification where its system doesn't expect the order to arrive the next day, even though the order is still showing a next-day delivery service?

The fact that several sellers seem to have noticed this starting at roughly the same time makes me wonder whether something has changed on Amazon's side.

It would be useful to hear from any other SFP sellers who have noticed the same thing, particularly if you've seen a significant increase in non-Prime orders over the last couple of weeks.

Hi

is there anyone who can help me for listings reinstatement ? i am fed with amazon support system really dont know how amazon hired such a non sense people .

from 20 days i am spending 4 to 6 hours daily over handling cases ,calls ,chat but no solution still .

2 of my listings removed ,i provided all documents which needed to reinstate as listing indicated in wrong classification but over case getting just automated replies again and again .when i talk over call on health dashboard so team understand the matter ,verified document but after passing 20 days i am unable to get any reply from escalation department .my inventory has been added in unfulfillable .

dont know the team over case handling what checking ? they dont bother to check documents ,dont bother to tell us what the reason of adding our product in wrong classification if there is nothing in the product which indicate system .

dont know how amazon system will survive ? it look that it not worth to invest our money and time on amazon .

i did multiple emails to managing director but from there also just automated replies ,over case just automated replies ,the team who actually able to talk over call and check everything live but they dont have permission to take action ? whats going on ?

is there no one ,no proper system on amazon for resolving a matter ??

CASE ID 13355461072 13355449392

ASINS B0GFF49K6H B0HL8VP946

@Seller_GEZPMc4CeQfh6@Seller_gAhPNiLrkfTcr@Seller_Rv3kmJHEUMGJH@Seller_hnDMgUKxMh1V4@Seller_Udi0JNbTrsmUV@Seller_mIRnuhdx7l5sN@Seller_l7Jtck9jxnEA0