We’re updating our Fulfilled by Merchant (FBM) requirements for Amazon.co.uk to help increase your conversion with more accurate delivery promises, ensure timely deliveries for business customers and facilitate smooth customs clearance.
Deliver reliably to Amazon Business customers during their operating hours
To ensure secure delivery and fewer delivery reattempts, we expect that you maintain a business hour delivery rate of 90% or higher starting on 30 September 2026. This metric measures the percentage of FBM shipments delivered to Amazon Business customers within their hours of operation. From 30 October, if your performance remains below the requirement set out in the policy, non-compliant listings may be deactivated for business customers. To review your business hour delivery rate, go to the Account Health Dashboard. For more information, go to the Business Hour Delivery Rate FAQ
Improve your delivery promise with more accurate handling time
In our UK store, 90% of FBM orders already dispatch within a one-day handling time. Reflecting this, starting on 15 July 2026, the account-level default handling time will only display 0-day and 1-day options. If your account-level handling time is set to 2-days, it will automatically change to 1-day (you can still set a longer handling time per SKU). Starting on 1 September 2026, if an SKU’s handling time is one or more days longer than your actual performance for more than 30 days, we’ll enable Automated Handling Time for those SKUs to make it easy for you to offer faster delivery promises that reflect your actual performance. To learn how to monitor your SKU-level handling time, go to Modify Handling Time.
Ensure seamless delivery for cross-border shipments
To ensure customs clearance, you must comply with new EU Customs Reform regulations for shipments originating from outside the EU delivered to an EU address, starting on 1 July. For shipments under €150 imported under Import One-Stop Shop (IOSS), select an approved courier authorised to provide correct customs documentation, supply your courier with Amazon’s IOSS number and ASIN details for each product. For more information, go to Changes to programme policies.
Note: If your business hour delivery rate is below the requirement, we’ll notify you with recommendations on how to improve. We recommend that you use reliable couriers and set accurate handling and transit times. You can also enable Automated Handling Time, Shipping Settings Automation and Amazon Buy Shipping – orders fulfilled using all three tools will not count towards the business hour delivery rate requirement.
To view these changes, go to Changes to programme policies or view policy highlighting changes to the Order Performance programme policy (available in English only).