Thank you for your continued partnership in serving customers with amazing products, great prices and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you.
In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. We continue to better align our fee rates to our underlying costs, with more consistency across our worldwide fee structures and programs. We’re committed to your business growth, and we have been working hard to drive innovation and operational efficiencies that keep costs down so that you can continue to offer customers exceptional value.
The following changes will go into effect on December 15, 2025, in all European stores unless otherwise noted:
- Building on the parcel fee decreases introduced in 2025, we will further reduce Fulfilment by Amazon fulfilment fees for parcels by an average of £0.26/€0.32 in our United Kingdom, Germany, France, Italy and Spain stores.
- We will reduce referral fees for Clothing and Accessories from 8% to 5% for items at and up to £15/€15 and from 15% to 10% for items between £15/€15 and £20/€20.
The following changes will go into effect on February 1, 2026, in all European stores:
- We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.
Finally, we will make selective fee increases to optimise the efficiency of our network, including to monthly storage fees, return-to-seller and liquidation fees, and will update Fulfilment by Amazon fulfilment fees in our Netherlands, Sweden, Belgium, Ireland and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via Fulfilment by Amazon.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics, which will be updated with 2026 rates by December 15.
For specific fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide you with a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
