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(703 results)How do you actually get Amazon to help....seriously
We had a typical Amazon Seller Central help desk failure once again today. It’s frustrating because with any common sense and intelligence Amazon should be able to resolve it in 2 or 3 minutes but 4 hours later we are still no nearer to getting a resolution.
We specify 2 day shipping in our shipping configuration, but because most of our orders arrive next day, Amazon’s AI estimates next day delivery for all orders it appears, even when the delivery is to a remote area of Scotland.
As a result of this bug, a customer from Inverness was expecting next day delivery.
However once we despatched the order, another bug in Amazon’s AI then predicted to the customer that they wouldn’t get their order for six days and this resulted in the customer leaving a scathing 1 star seller feedabck.
The customer actually received the order within 2 days, and messaged us to say that he took back his comments and wanted to remove his seller feedback.
However, it seems that it is no longer possible for customers to remove seller feedback!!! I remember how difficult it used to be in the past to find the place to remove feedback, so I thought I’d help the customer and find out myself how to do it. I spoke to 2 Amazon customer services agents on amazon.co.uk and they both confirmed it was no longer possible for customer’s to remove or change feedback!!!!! Seller Central it seems doesn’t know this.
I contacted the seller central support and they say they can’t remove the feedback because it’s a reflection of the customer’s real experience, when clearly it isn’t a final reflection of the customer’s experience if you read the messages between us. The customer even acknowledge that it’s all Amazon’s fault that he left 1 star feedback in the first place.
So Amazon Seller Central support refuse to help and instead say to reach out to the customer and see if they will remove their feedback. But the customer can’t remove the feedback because Amazon in their infinite wisdom have removed that ability.
Is this just a taste of things to come in an AI world completely and utterly lacking in common sense?
I’ve been working on computer systems for 35 years and have personally never comes across systems as woeful as this.
How does everyone else manage? Do you get better support if you are FBA ?
Deactivated Account For 3 years
It seems like amazon just wants to give sellers a tough time. It’s been 3 years of trying to deactivate my account and to date nothing seems to work. I still get the same email asking for the exact documents that I have submitted. What’s the point? Should i just close this account altogether because it’s really no use in having an account that can’t operate? Soo frustrated honestly and I don’t know what else to do. If there’s anyone who can help I would appreciate it as my aim is to continue selling however am seriously considering closing this account
Transperency Code Request
Hello,
My listing got deactivated due to the Transparency code requirement that was later enrolled by the brand owner while I still have FBA inventory.
I am currently unable to obtain Transparency codes from my supplier for which Amazon ungated the brand initially.
My last FBA shipment was delivered on February 26, and I received the notification on March 3 stating that the Transparency code requirement would be enforced starting April 2.
Is there a way I can activate the current FBA inventory while I work with my supplier to obtain the required Transparency codes for future shipments?
Thank you
Scary email, but all ok on seller central
Dear sellers,
I am incredibly confused.
I received the most scary email, since I have been a seller (find below), but when I log in to my seller central, there is no notification about this, no "actions" or no problems with my account health. What do you think?
"Hello Seller,
Your Amazon selling account will be deactivated on 01/05/2026 in accordance with Section 3 of the "Amazon Business Solutions Agreement". Funds will not be transferred to you but will stay in your account while we work with you to address this issue. Continue to ship any open orders to avoid further impact to your account.
Why is this happening?
We believe or our controls identify that your account has been used for deceptive, fraudulent, or illegal activity in accordance with Section 3 of the "Amazon Services Business Solutions Agreement". In order to protect our customers, we verify the identity of our sellers through a virtual identity verification process on a video interview.
How do I register for virtual identity verification?
1. Access the following link:
2. Follow the on-screen instructions to upload the required documents and connect with an associate.
Important Considerations
-- During the virtual identity verification registration, please choose English language as the language for video verification from the dropdown list. If needed, an English interpreter can be used.
-- Carefully review the list of required documents for the interview and have them prepared and on-hand.
-- Ensure you have a stable and reliable internet connection for the verification process.
Note: Failure to comply with these requirements may lead to the cancellation of your appointment.
Who should attend the video interview?
The owner and operator of this account should attend this verification interview. Depending on your business model, we understand there may be additional business partners who are integral to your business operations. These additional parties may also attend the verification interview as long as they have proving documentation showing their relationship to the business. After your verification interview is complete, we will review the results and respond with the outcome within 5 business days.
What documents are required?
Make sure to have with you the original physical and digital copies of the following documents:
-- A valid government-issued photo identity document is required for all participants. The document must include the full name, date of birth, ID number, expiry date, signature of the bearer (if applicable) and country of issuance or country of citizenship.
-- A bank statement of the account registered with your Amazon selling account as your deposit method. The bank statement must have been issued within the last 180 days and must include the individual or business' full name, business operating or residential address and the bank's information.
-- A credit card statement of the account registered with your Amazon selling account as your active charging method. The credit card statement must have been issued within the last 180 days and must include the individual or business' full name, business operating or residential address and the bank's information.
-- Your business registration document, if you have a registered business. The document must contain name of the business owner or legal representative, business-operating name, business license number or registration number, official seal or stamp of the issuing authority, business address, date of incorporation, status of the business and signature of the legal representative (electronic signature is acceptable).
What happens if I do not complete my virtual identity verification?
If you do not complete your virtual video verification interview using the link provided within 14 days of this notification, or if your verification is not successful, your account will be deactivated.
We're here to help"
the email has then a link, which seems to be genuine.
What do you think?
Need Advice FBA fee
Hi everyone,
I’m a new FBA seller based in the UK and I’ve run into an issue with my fulfilment fees that I’m hoping someone with experience can help with.
I’m selling a broom and dustpan set and when I checked my fee breakdown the dimensional weight is being calculated at 11.072 kg despite the actual unit weight being only 399g. This is pushing me into the Standard Oversize Light tier with a fulfilment fee of £7.90 per unit, which makes the product almost impossible to sell profitably at a competitive price point.
The recorded dimensions are 72.999 cm × 29.999 cm × 25.499 cm. The product is a multi-part cleaning set that came packaged in a larger box from the supplier.
My questions for the community:
1. Has anyone successfully had Amazon remeasure a unit at the FC and had the size tier corrected? How long did it take and what was the process?
2. For multi-part products like this, what is the best approach using a UK prep centre to repackage before sending into Amazon, or is there another solution I’m missing?
3. Is there anything else I should check in Seller Central that might be contributing to this?
Any advice from experienced sellers would be hugely appreciated. Happy to share more details if it helps.
Thanks in advance.
Need Advice FBA fee
Hello @Seller_lfOnDLcjd8aW5,
Hi there! Welcome to the community — great questions, and you're definitely not alone in navigating this one. Let me break it down for you.
FBA Dimensional Weight & Size Tier Issue
The situation you're describing is a classic dimensional weight challenge. Your broom and dustpan set has a low actual weight (399g), but because of its dimensions (73cm × 30cm × 25.5cm), Amazon calculates the dimensional weight — which is based on the package volume — and uses whichever is greater between actual and dimensional weight to determine your size tier. That's why you're landing in the Standard Oversize Light tier despite the product being physically light.
Your Questions Answered
1. Requesting a Remeasurement at the FC
Yes, sellers have successfully had Amazon remeasure units! Here's the process:
- Go to Seller Central > Help and open a case requesting a remeasurement (Cubiscan) for your ASIN
- You'll need to provide your Merchant ID, FNSKU, ASIN, and Marketplace ID
- Timelines vary, but typically expect a few weeks for the remeasurement to be completed and fees to update
- If the current dimensions on file are inaccurate (e.g., they reflect the supplier's oversized shipping box rather than your actual retail packaging), a remeasurement could correct this
👉 Helpful: Manage Your FBA Inventory – Seller Central UK
2. Repackaging via a UK Prep Centre
This is often the most effective long-term solution for multi-part products like yours. A UK-based prep centre can:
- Repackage the broom and dustpan into a tighter, more compact box that better reflects the actual product dimensions
- Ensure the new packaging meets Amazon's FBA prep and packaging requirements
- Help you drop into a lower size tier, which could significantly reduce your fulfillment fee
The key is making sure the repackaged dimensions genuinely reflect the product — Amazon measures what arrives at the FC. Just be sure any new packaging is secure and meets FBA Packaging Requirements.
3. Other Things to Check in Seller Central
- Fee Preview Tool: Go to Inventory > Manage FBA Inventory and check the fee preview for your ASIN — this shows what Amazon currently has on file for dimensions and weight
- Revenue Calculator: Use the FBA Revenue Calculator to model different packaging scenarios and see the fee impact before committing
- Listing Dimensions: Check what dimensions are currently listed on your product detail page — if they reflect the supplier's large box rather than your intended retail packaging, updating them (and getting a remeasurement) could help
The repackaging route tends to give the most control over your outcome. Many sellers in similar situations have found that working with a prep centre to optimise packaging dimensions is the most reliable path to a lower fee tier.
Let me know how any of this goes. Happy to help you work through the next steps!
Best,
Kris
Urgent: Buy Box Still Not Restored, No Sales for Days, Request Permanent Removal of Abnormal Signal
1. Scenario
I sell a long running branded product on Amazon UK using FBA. For years the listing held the Featured Offer consistently. Starting in late February this year, the listing began repeatedly losing the Featured Offer due to price competitiveness signals. When the Featured Offer disappears, sales drop sharply and advertising and promotions become ineffective.
2. What triggered the issue
The first time the Featured Offer disappeared coincided with Pricing Health flagging the offer as ineligible due to a Competitive External Price threshold. From that point, the eligibility would sometimes return after contacting support, then drop again within hours or a couple of days. The Competitive External Price threshold also moved down over time, which repeatedly retriggered ineligibility.
3. What Amazon showed me
Pricing Health and support messages repeatedly referenced “Competitive External Price” and “Competitive price threshold” and stated my offer was not eligible for Featured Offer because my total price was not competitive compared with external retailers.
The help documentation also states the threshold can be based on items customers may consider equivalent, even if the brand is different or generic, if attributes are near identical. It also states that for some online retailers, shipping may be excluded from the threshold calculation if customers could reasonably obtain the item without paying shipping.
Support also stated they cannot disclose the competitor, the data source, or algorithm details, and they cannot guarantee Buy Box retention because eligibility changes dynamically based on market price changes.
4. What I already tried
Opened multiple cases and provided screenshots showing repeated Featured Offer loss and the competitive external price values at the time of loss.
Requested escalation to Pricing Health and Featured Offer teams and asked for root cause analysis and a lasting fix.
Investigated possible low price sources, including cross marketplace offers in another Amazon marketplace where the same listing appears with multiple third party offers.
Attempted Brand Registry enforcement against those external low price offers. Some enforcement routes were blocked due to jurisdiction limits or because price itself is not treated as an IP violation.
Attempted Report a Violation for copyright image misuse. This was rejected when my “link to copyrighted content” pointed to the same product detail page, because the infringement relationship was not clear to the tool.
Simplified pricing and promotions at times to reduce variables and observed whether eligibility stabilised. The issue still recurred.
5. Why this seems like a system, workflow, or policy problem
The competitive external price signal appears to be unstable for a single listing, with repeated resets and a downward trend over a short period, even though the product had a multi year stable history.
The impact appears isolated to one listing. Comparable active products in the same subcategory did not show the same pattern of Competitive External Price driven Featured Offer loss during the same period.
The policy allows “equivalent item” matching and possible shipping exclusion, which creates room for misclassification and overly aggressive thresholds in highly commoditised categories.
Support replies consistently point back to automated logic and do not provide a path to validate the match accuracy, the shipping treatment, or whether cross marketplace offers are influencing the signal.
Brand Registry and Seller Support workflows do not connect cleanly here. Even when you identify a suspected signal source, you may be unable to remove it for jurisdiction reasons, while the UK listing continues to be affected.
6. What I want to understand
How can a seller validate whether the Competitive External Price is coming from a true same item match or an equivalency match.
Whether shipping exclusion or VAT exclusive comparisons can materially change the threshold in ways that look unreasonable on the UK offer side.
Whether cross marketplace Amazon offers can influence the UK Competitive External Price threshold, even though the definition refers to retailers outside Amazon.
What practical steps exist to stabilise eligibility when the signal appears to be unstable for one listing.
7. Question for other sellers: has anyone seen the same pattern or found a workaround?
Have you experienced repeated Featured Offer loss driven by Competitive External Price for a single listing, especially with a threshold that keeps moving downward over time while similar products remain unaffected?
If yes, what actually worked in practice?
We get punished for FBA error!
Exactly, as seen @Seller_YeWcEeTwlVO93
Also to address your points
1. Yes it is the correct account (we only have 1, seriously?!)
2. Of course we are, United Kingdom
3. Yes.
As seen, we did our part, I'm not chasing my own tail here like support wants me to do, I submitted EXACTLY what they asked...
They very clearly failed to take further action and did not attempt to.
Further to this forum, as of today, the reviews are still on there, nothing has been actioned nearly a month later, come on...
Authorized reseller but unable to list product – while other sellers are actively selling
Hello everyone,
I’m currently facing a confusing situation and would really appreciate guidance from experienced sellers or Amazon moderators.
I have obtained an official authorization letter from the brand to sell one of their products. However, when I try to create or list the product on Amazon, I receive a restriction stating that the product is not eligible for sale and cannot be listed.
I contacted Seller Support, and they informed me that:
* This product cannot be listed by sellers
* Only Amazon can create or enable the listing
* I should “check back later”
However, the confusing part is:
* The exact same product is currently being sold by 3–4 other sellers
* These sellers do not appear to be authorized (as far as I know)
* The listing is active and they are successfully selling
So I’m trying to understand:
1. How are these sellers able to sell this product if it is restricted?
2. Is this a case of “grandfathered” sellers (previously approved sellers)?
3. Is there any way for a new seller (even with authorization) to get approval?
4. Could this be related to category gating or brand-level restrictions?
5. Is there a specific team (Catalog / Brand Registry / Seller Performance) I should contact instead of standard Seller Support?
I am fully willing to provide:
* Brand authorization letter
* Invoices
* Any compliance documents required
I’m not trying to bypass policies — I want to do this correctly and in full compliance.
If anyone has experienced a similar situation or knows the correct path to unlock such listings, I would really appreciate your advice.
Thank you in advance.
UK Arbitrage Success: Your Guide to Profitable Retail Sourcing
Hello UK Seller Community! 👋
Are you looking to build a profitable Amazon business through retail arbitrage? You're in the right place! Let's explore how UK sellers can succeed with smart sourcing strategies.
🎯 What is Retail Arbitrage?
Retail arbitrage refers to purchasing products from retail stores at lower prices and reselling them for a profit. Unlike some other types of reselling, it involves finding and capitalizing on retail deals.
It’s possible to effectively use this tactic if you follow Amazon selling guidelines. For example, when you resell a product from a retailer you might need additional documents, such as invoices, to sell the products.
Before you try retail arbitrage, check to see what selling fees might apply as well as other factors we will get into below. Then, calculate your margins to ensure you can turn a profit.
💡 Your UK Arbitrage Success Checklist
1. Master Your Numbers
- Factor in ALL costs: product, VAT, Amazon fees, shipping, and storage
- Use the Amazon Revenue Calculator for accurate profit projections
- Remember: VAT registration becomes mandatory at £85,000 turnover
2. Source Strategically
- High street clearance sections (Tesco, Asda, Sainsbury's)
- Online discount retailers (The Range, B&M, Home Bargains)
- Seasonal sales events (Boxing Day, Black Friday, end-of-season)
3. Stay Compliant
- Verify you can sell in restricted categories
- Keep all purchase receipts for authenticity verification
- Understand post-Brexit import rules if sourcing from EU
4. Leverage Technology
- Use the Amazon Seller App for instant profitability checks
- Track inventory carefully to avoid long-term storage fees
- Monitor Buy Box eligibility and pricing
🚀 Quick Win Tips from Successful UK Sellers
✅ Start small—test products before bulk buying
✅ Focus on high-turnover items to maintain healthy cash flow
✅ Build relationships with local store managers for early clearance alerts
✅ Diversify suppliers to reduce risk
✅ Research seasonality—plan purchases 2-3 months ahead
📚 Essential Resources
- Amazon Revenue Calculator - Calculate your true profit margins
- Restricted Products Guide - Check category requirements
- FBA Fee Schedule - Understand all costs
- VAT Services on Amazon - Navigate VAT obligations
💬 Let's Discuss!
We want to hear from YOU:
- What's your biggest challenge with retail arbitrage?
- Which UK retailers have you found most profitable?
- What tools or apps have transformed your sourcing process?
- Any lessons learned you'd like to share with fellow sellers?
📢 Call-to-Action
Share your arbitrage success story or ask questions below! Whether you're just starting or you're a seasoned pro, your experience helps our entire community grow stronger. Let's learn from each other and build successful businesses together.
Happy selling, and we look forward to your contributions! 🎉
