We have an issue regarding our VAT registration on Amazon, We have been selling on Amazon for about 14 years with no recent changes to either our VAT number of address.

About 3 weeks ago we had a message on our dashboard to say our VAT number address was incorrect. This seems to be down to Amazon missing most of the address out on what they require compared to what the Tax authority hold. Amazon only have a shortened version of our address, missing the street, town and district but the postcode and first line is present. We edited our address to reflect what Amazon require to match their records, but are forced to add the town, which is a required field, and we're wondering if this is the issue.

Today we have received 9 emails to say we have 60 days to be compliant across all stores or be deactivated. We only sell and hold stock in the UK.

Currently our dashboard says our VAT is "verified pending action"

The business registration and citizen ID is accepted.

I'd appreciate any advice if anyone else has overcome this problem

[Moderator Edit: Removed personal information]

Has anyone successfully resolved an Identity Verification issue recently? We have been stuck in an endless loop for more than 3 months and are running out of options.

Our account was asked to submit identity verification documents. We uploaded all the requested documents, including the latest Good Standing Certificate and Address Proof that are well within the 180-day requirement.

To rule out technical issues, we have:

* Cleared cache and cookies

* Used Incognito mode

* Tried multiple browsers including Mozilla Firefox

* Re-uploaded the documents several times

* Submitted documents through multiple cases and escalations

Every time, we receive the same generic performance notification stating: "We need more information."

The problem is that Amazon never tells us:

* What specific information is missing

* Which document is being rejected

* Why the submitted documents are insufficient

We contact Seller Support and Account Health. They tell us they have transferred the case to the Verification Team. A few days later, the case is simply closed without any explanation or resolution. Then we receive another notification asking for information and the entire process starts again.

For more than 3 months, we have been trying to reach someone from the Verification Team directly, but every attempt has been unsuccessful. No one seems able to provide a meaningful update or explain exactly what is required.

The situation is now becoming critical:

* Our account has been deactivated

* Sales have stopped completely

* Inventory is stranded

* Our business is suffering significant losses

* The account appears to be moving closer to suspension despite our full cooperation

We are not refusing to provide documents. We are repeatedly submitting everything requested. We simply need someone from the Verification Team to review the case manually and tell us exactly what is missing, if anything.

Has anyone experienced a similar situation recently? Were you able to get assistance from a verification specialist or find a path to escalation that actually resulted in a resolution?

Any advice would be greatly appreciated.

Dear Amazon Seller Performance Team,

I am writing to formally report suspected coordinated refund abuse activity affecting my product listing and seller account.

Historically, my product's refund rate has remained between approximately 5% and 7%, which is consistent with normal customer behavior for this product category. However, during a recent period, I experienced an unusually high concentration of refunds that differs significantly from my historical performance and normal business activity.

After reviewing the affected orders, I identified several concerning patterns that suggest potential coordinated activity rather than independent customer behavior.

The attached refund report contains 245 refund records and shows numerous buyer accounts placing multiple orders and subsequently requesting refunds within a short timeframe. Several customers appear repeatedly throughout the report, with some accounts refunding five to ten separate orders. Examples include customers such as Adekunke Ademola, Adekunle Ademola, OLUTOLA ADESIYAN, Oluwatosin, and others who appear across multiple refunded orders.

Additionally, I identified instances where multiple buyer accounts used the same delivery address while placing separate orders that were later refunded. This pattern appears inconsistent with normal independent customer purchasing behavior and raises concerns regarding linked buyer accounts.

Based on the evidence available to me, I am concerned that these refunds may be connected to coordinated abusive activity involving linked buyer accounts.

I respectfully request that Amazon:

1. Investigate the attached orders and buyer accounts for potential refund abuse.

2. Review whether the affected buyer accounts are linked through shared delivery addresses or other account relationships.

3. Review the unusually high concentration of refunds associated with these accounts.

4. Determine whether these activities violate Amazon policies regarding abuse of the marketplace.

5. Restore any seller metrics negatively impacted if abusive activity is confirmed.

I understand that Amazon has access to account relationship data that is not available to sellers. Therefore, I respectfully request a thorough investigation of these accounts and transactions.

Thank you for your time and assistance. I appreciate Amazon's efforts to maintain a fair marketplace for both customers and sellers, and I look forward to your response.

Kind regards,

@Seller_dnxnrsZIeTNo3 @Seller_z3k8APxGfbQEK @Seller_CnfW62x6yxvJw@Seller_xkwDczt8sPSmx@Seller_06JS7friV1yzw@Seller_XUNeUuvrQDpgP@Seller_Huz6FT08OxHAR@Seller_mIRnuhdx7l5sN@Seller_Udi0JNbTrsmUV @Seller_MjP2XhEPPzQTG

Case :12659622332

My Seller Fulfilled Prime Performance page shows "Prime active" status, but the Prime badge is not displaying on my products. I have already verified that my SFP status is active. I need help understanding why the Prime badge isn't appearing on my listings but on orders to be dispatched and delivered next day!

Our prime badge has suddenly dissapeared on our listing and is now showing deliveries up to 4 day to customers - But prime logo displayed on dispatch receipt for next day delivery.

All our metrics are fine 100% on everything. Which is why its so frustrating there just doesnt seem to be a reason for it.

I've spoken to customer service then prime support and she said everything looks good on my account and will send for backend to investigate this was almost a week ago and no updates on the case.

Please help as our orders have dipped and this has been going on for 3 weeks now.

Can any mods help or resolve this ?

@Seller_WD80mtpYHjvBN @Seller_t9kvdr2yixQej @Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_Huz6FT08OxHAR @Seller_xkwDczt8sPSmx @Seller_khUF6HPR2AHxu @Seller_l7Jtck9jxnEA0 @Seller_9Kb3jdNMszN2C @Seller_PIHyltK09pbl3 @Seller_xkwDczt8sPSmx @Seller_seuhA2HFFSUGv

@Seller_FJwyF3iu5qxUY @Seller_8hQgfj6OVZYse @Seller_xkwDczt8sPSmx @Seller_NsKjQqJ8b47IS

Anyone else had this: I set up a 3 for 2 deal a few days ago. Just checking something and I noticed that my listing said: "Get 2 for the price of 1" I immediately checked the promotion and it was correct for the 3 for 2. But in the middle there's a big banner saying:

"Amazon frequently experiments to optimise our shoppers' experience. These experiments may cause changes in how, whether or if promotions display."

So, basically they're saying Amazon can change anything they like, charge what they want, and I have to deal with it.

I mean, I know Amazon are morally bankrupt, but this is a new low!