Hello, This is Zyan from Amazon, and I am here to assist you.
The_London_Link_713, I understand your frustration with the inauthentic product complaint despite sourcing genuine items from the official UK distributor, and I can see how concerning it must be to have your Account Health exceed 200 points due to two high penalties related to this issue.
I want to educate you on the invoice requirements for your appeal. Amazon requires invoices dated within the last 365 days from the enforcement date and before the ship-by date of your orders. These invoices must reflect your sales volume during this 365-day period and include complete contact information for both your supplier and your business, including names, phone numbers, addresses, and websites. The documents must be submitted in .pdf, .jpg, .png, or .gif format and remain authentic and unaltered, though you may remove pricing information if needed.
I recognize that you made bulk purchases in October and November 2024 to prepare for the Christmas season, and those units were sold throughout the following months. To address the date range concern, I recommend submitting all your invoices from October 2024 onwards along with a detailed explanation letter. In this letter, describe your bulk purchasing timeline, explain how your inventory from October-November 2024 covered your sales through the required period, and provide a clear inventory flow showing when units were received and when they were sold. This comprehensive documentation will help the review team understand your legitimate business practice of seasonal bulk purchasing.
Next Steps:
-- Gather all invoices from October 2024 onwards that meet the requirements above
-- Prepare a detailed explanation letter outlining your inventory flow and bulk purchase timing
-- Resubmit your appeal with the complete documentation package
The community and I are here to support you.
Regards,
Zyan