For some reason you cannot reclaim VAT on the retail post - they do not issue invoices on the C&D personal accounts. But if you have an OBA linked to C&D then you get a weekly invoice with the analysis and the VAT so it makes it cheaper than the public price.
They also say you get free collections if you do 5 tracked items or more per day on average, but then charge you the fuel surcharge.
Another point is that they charge you an average weight. So if you send a lot of lightweight items and one heavy parcel you pay the average weight of the entire manifest at the average post which can work out rather a lot more expensive (I think I have that the right way round as you have to be a Philadelphia lawyer to be able to work it out).
What I find really bad, as an accountant, is that you cannot allocate the exact price of postage to an order because the average costs are so variable. So you end up having to make a lot of assumptions and use a standard costing model for something that really ought not to be rocket science. The cost of my time to work out why there are such big variances at times is really a huge overhead.
It really is why I work mostly to FBA. I know what I am spending against each product and can price accordingly. I wish FBA was the same price for other platform orders and I would place all my business with it. One day!
Over the past 5 days, we've noticed a significant decline in sales across several established listings on Amazon UK. We have reviewed the usual factors including:
Stock availability (all key products in stock)
Buy Box ownership
Pricing competitiveness
Advertising performance
Listing health and suppression issues
Despite no major operational changes, sales and traffic appear to be lower than expected compared to previous periods.
We would like to understand whether other UK sellers are experiencing similar trends recently.
Have you observed a noticeable drop in traffic, sessions, or conversions?
Are there any marketplace-wide factors, algorithm changes, or consumer demand shifts that could be contributing?
Have you identified any successful strategies to recover lost sales?
Any insights or shared experiences would be greatly appreciated.
I know the prime is here!
Thank you.
I have been completely unable to log in to my Amazon Seller Central account since 11th June 2026, now over 40 days. I am posting here as a last resort after exhausting every available support channel.
I am the primary account holder, company director, and sole owner of the business. My husband has secondary limited user access to the same account. He can log in today with no issues and can see the account home page, inventory, and account information normally. I, as the primary owner, cannot log in at all.
Every time I attempt to log in, I see the same screen: "We are reviewing your account and will email you within 24 hours." This screen has been showing since 11th June with no change.
What Amazon has already confirmed in writing:
- My seller account is in good standing with no policy violations
- My account information was successfully verified on 19th June
- Two-step verification has been disabled on the account
Despite all of the above, I still cannot log in.
This proves the block is not on the account itself, it is specifically on my primary login credentials only. The account is fully functional. My husband's secondary access works. FBA orders are being received and dispatched normally. My Inventory Performance Index is 402. There are zero cases requiring attention on the account.
What I have tried:
I have raised 9 cases, all unresolved or auto-closed:
Cases 12891628632, 12901983422, 12899317842, 12899818772, 12681887352, 12902798612, 12903106202, 12915598452, 12926821572
I have called Amazon support multiple times across 5 different numbers with no resolution.
I emailed the Managing Director's office twice. Both times the case was passed to the Executive Escalation Department. Both times my replies were never received by the agent and the cases were auto-closed. This is a systemic communication failure, every email Amazon sends asks me to reply via a link that requires Seller Central login, which I cannot access. So my replies cannot reach them or mostly asking to send emai on No reply email ( Dead end ).
I have submitted over 70 pages of documentation including ID, proof of address, and phone contract.
Seller Support consistently tells me the issue is with my consumer account. Consumer Service consistently tells me there is no issue on their side. Nobody has investigated both accounts together.
The impact on my business:
- PPC advertising campaigns are running with a daily budget I cannot manage or pause
- I cannot arrange urgent FBA shipments
- I cannot manage inventory
- I cannot access any account settings
- My business has been effectively paralysed for over 40 days
- I have invested my life savings into this business, with registered brand, active FBA inventory, and new stock already ordered
I am not asking to skip any verification. I have never refused to cooperate. I simply need:
1. Someone to look at both my consumer and seller accounts together as linked accounts
2. Confirmation of what specifically is blocking my primary login, given the account is healthy, verified, 2SV disabled, and accessible to my secondary user
3. A named contact who can receive direct email replies , not a no-reply address, not a link requiring Seller Central login
I have today submitted a case through the technical support form at sellercentral.amazon.co.uk/cu/help/contact-us
If any Amazon staff member or moderator is reading this, please can you escalate this urgently. I have done everything asked of me. I simply cannot get anyone to look at both accounts together and identify the specific technical block on my primary credentials.
Has anyone else experienced this? Any advice from fellow sellers would also be genuinely appreciated.
@Seller_yCr0QYfrJ6lEv
I completely understand the frustration — you've updated your card, received a "verification successful" message, and yet the "invalid charge method" emails keep coming. Let me explain what's likely happening here.
The most likely cause: You're using a debit card, and that's the problem.
Even though Amazon's system may initially accept and "verify" a debit card (including charging the £1 verification fee), debit cards are known to cause ongoing "invalid charge method" issues on UK seller accounts. Here's why:
This is an extremely common issue reported by UK sellers — the initial verification succeeds, but the system continues to flag the card as invalid
The most reliable solution is to replace your debit card with a proper credit card. Here's how:
Accepted cards for UK sellers:
✅ Visa Credit
✅ Mastercard Credit
✅ American Express
❌ Prepaid cards
❌ Virtual cards
⚠️ Debit cards (may verify initially but often fail ongoing validation)
If a credit card isn't an option for you right now:
Contact your bank and ask them to:
Re-enter the card details in Seller Central (even if it's the same card — remove it and add it fresh)
Wait up to 5 business days — sometimes the system takes longer than the stated 48 hours to fully validate
If persist, Open a case via Help → Get Support → Selling on Amazon → Your Account → Charge Methods and include:
Confirmation that you've updated to a credit card
The last 4 digits of the card
A screenshot showing the card is listed in your Charge Methods
Hope this helps! The short answer is: debit cards often cause this exact issue even after "successful" verification — switching to a credit card almost always resolves it permanently. 🤝
JiAlex
It's been posted as a product review, not seller feedback. As there are only 3 reviews, two 5* and one 1*, this will probably affect the visibility on Amazon, hence the drop in demand.
It should be eligible for removal, as there is nothing in the review about the product and should be in seller feedback.
I would also add that the above is a big mistake. You should have your eggs in multiple baskets. As you have found, Amazon is a fickle marketplace and can destroy a business relying on it for the smallest reason. Best to have a backup for resilience.
Hi everyone,
please help me, Amazon is my sole source of income and best listing just got a 1 star review that decreased demand 90%, and its got absolutely nothing to do with me.
The review: "Order running 5 days late, no good at all, going to cancel or return" 1 star
Firstly, the order shipping has nothing to do with me, thats amazon, also the unit was shipped out the same day it was ordered and the review was also written the same day it was ordered. Im not sure if this person is talking about a different product (not mine) that he had issues with or if this was malicious but this review is false and is costing me real income
seller support even admitted/directly said its not my fault "We understand that you are requesting the removal of a customer product review (Review ID: R36HSKTQR3AB29) on ASIN B0DRTN5WZ5 (TREYTECH Jackal Pro Red Dot Sight). The review, titled "5 days late," is exclusively about delivery speed and contains no feedback about the product itself, and you have mentioned that it violates Amazon's Community Guidelines." But they say just report the review (I did that and it hasnt worked)
Please please please could somebody help me it would really mean the world to me. Ive never posted to a forum I just dont know what else to do.
the review link: https://www.amazon.co.uk/gp/customer-reviews/R36HSKTQR3AB29/ref_=bcr_shw_rev_dtl
Kind regards,
Nik
Hi @Seller_xiJDmtQr1x151,
Thank you for sharing us the Order IDs.
Upon checking them this is what I found:
Regarding shipments without using Buy Shipping, you will need a signature from the customer to prove that the shipment was completed.
Best Regards,
Ken
I've recently stopped selling in the EU (too few sales, too much cost and admin) - the biggest issue was deregistering for VAT - 5 months on and it's nearly done! I left the accounts open but deleted all the listings - I got the typical scary 'your account is under threat' warnings every time one of the EU VAT numbers was cancelled, and every time I explained what was happening. Eventually SS got the message. It's been a long, tough journey but so worth it.
I honestly dont think I have a special rate. If you are more you should definitely contact your Royal Mail Account Manager about your OBA. To get this I had to agree to a minimum of 5 tracked pieces of mail per day. I get free collections and it all works fairly smoothly. Delivery, well thats the same as everyone else - patchy. Certainly a lot better than any couriers I have tried.
It's one of the most frustrating situations in selling: a buyer opens an A-to-Z Guarantee claim, receives a full refund, and keeps your product. You're left out of pocket with no item returned. Sound familiar?
You're not alone — and there are steps you can take. Let's break down what's actually happening, what your rights are, and how to protect your account going forward.
🔍 Why does this happen?
The A-to-Z Guarantee exists to protect buyers when a transaction doesn't go as expected. When Amazon investigates a claim, the decision depends on evidence like:
If Amazon cannot confirm delivery to the buyer's satisfaction — even with basic tracking — the claim may be granted without requiring the buyer to return the item.
⚠️ The impact on your account
An A-to-Z claim that isn't denied counts towards your Order Defect Rate (ODR). Amazon requires sellers to maintain an ODR below 1% over a rolling 60-day period. Too many defects can trigger:
• Account health warnings
• Listing restrictions
• In severe cases, account deactivation
You can monitor this via your Account Health Dashboard in Seller Central.
✅ What you can do RIGHT NOW
1. Respond promptly — always: You have 48 hours to respond to Amazon's request for additional information. If you miss this window, the claim is automatically granted in the buyer's favour, your account is debited, and your ODR takes a hit.
2. Provide compelling evidence: If you used Buy Shipping and shipped on time, Amazon will cover delivery-related A-to-Z claims and they won't count against your ODR, no additional proof of delivery is required for this protection. If you did NOT use Buy Shipping, a carrier delivery scan alone may not be enough to win a claim. Strengthen your case with:
• Signature confirmation
• Photographic proof of delivery
• Proof of item weight matching the dispatched parcel
• Any buyer-seller messages acknowledging receipt
3. Appeal the decision: If a claim is granted and you believe it was unfair, you can appeal. Present new, relevant evidence not previously considered. Be factual, concise, and professional.
4. Request a return before refunding: If you choose to refund proactively, remember: you may request the buyer return the item before you process that refund. This is within your rights as a seller.
5. Report suspected buyer abuse: Amazon's systems evaluate buyer behaviour patterns. If you believe a buyer is abusing the A-to-Z process, report it through Seller Central by going to Performance > Account Health > Report Abuse and selecting the appropriate reason. Amazon does investigate repeat abusers.
🛡️ Prevent future claims — best practices
• Always use tracked delivery with signature confirmation for high-value items
• Communicate proactively with buyers about dispatch and delivery timelines
• Keep your messaging within Amazon's platform — off-platform comms aren't considered in disputes
• Set realistic delivery expectations in your listings
• Monitor your Account Health Dashboard weekly
📚 Helpful resources
• A-to-Z Guarantee Claims help page
• Order Defect Rate & Account Health
• Appeal an A-to-Z Claim decision
__________________________
🔥 Unpopular opinion time
Here's a debate that divides sellers every time it comes up:
"Signature confirmation on every order is overkill — the cost eats into margins and most buyers are legitimate."
Others say:
"After losing £200+ to a claim I couldn't win, I'll never send anything without it again. Non-negotiable."
Where do you stand? And at what order value does signature confirmation become essential for you — £20? £50? £100+?
Drop your number and your reasoning below! 👇