I have received an email from Amazon, it is titled:

"Eliminate Listing Friction: Gain Authorized Reseller status through supply-chain audit"

Forgive me for being sceptical but the following email sounds like a way for Amazon to easily identify who the main dealer for high volume product are so that they can swoop in and get accounts with a view to effectively steal the products from the sellers who have worked so hard to build the product listing.

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Dear Seller,

We’re offering you access to a new program that can help you reduce listing friction across your catalog.

What is this?

The Authorized Reseller program grants trusted resellers “Authorized Reseller” roles for brands they legitimately sell. To verify that your products are legitimately sourced we will conduct an audit on your supply chain.

You can request the role for multiple brands, and you will be audited on all/some of them, with possible expansion of these benefits to other brands in your catalog, such as those you have previously listed or attempted to list in the past.

The goal of the program is reducing friction for compliant resellers while maintaining brand protection standards.

Benefits of an Authorised Reseller role:

• Better experience when managing listings in some brands

• Potential allowance to list new products or add offers into existing ASINs from some brands on which today you don’t have the direct permission from Amazon or the Rights Owner

• Access brand-building tools (e.g. A+ Content)

How does it work?

This is a simplified process designed to minimize effort on your side:

Step 1: Respond to this e-mail proposing a list of 10 brand names (not more, not less) you require the Authorized Reseller status for and on which you can prove that you are sourcing the products legitimately.

Step 2: Our audit team will reach out directly over email to verify your authorization for the brands you selected.

Timeline: The entire process will take approximately 3-4 weeks from your submission until role addition. Please consider that receiving this email or going through the audit does not automatically guarantee getting the role.

What we need from you:

To move forward, I'll need you to select any 10 brands from your current portfolio where you can provide proof of legitimacy.

I've attached a complete list of brands associated with your account to make your selection easier.

Please respond to this e-mail proposing a list of 10 brand names you require the Authorized Reseller status for and for which you can prove that you are sourcing the products legitimately. During audit, you will be asked to provide documents proving the authenticity of sold products (e.g. invoices/supplier details).

The mail outreach from the audit team will be sent directly to your accounts connected main email address. To send the information asked during the audit, please also use your accounts connected main email address. Please make sure the address is updated.

Please respond by the End of this Week if you’d like to participate.

I have two FBA shipments that have been stuck in RECEIVING status for an unusually long time, both exceeding the normal receiving timeframe of 3-5 business days, and this is impacting my ability to fulfill Prime orders and causing potential lost sales. Shipment 1: Shipment ID FBA15LS2DNM1, 20 brushes, created May 8, 2026, Fulfillment Center BHX4, currently in RECEIVING status for 11 days with an expected completion of May 13-15, 2026. Shipment 2: Shipment ID FBA15LRBG2QW, 86 brushes, created May 10, 2026, Fulfillment Center LBA4, currently in RECEIVING status for 9 days with an expected completion of May 15-17, 2026. I am requesting urgent investigation into the processing delays for both shipments, estimated completion dates, and guidance on any actions I can take from my side to expedite processing. The Prime badge is currently not available, which is directly affecting my business operations.

Hello Amazon Community Team,

I need help with ASIN: B0BQYFTDNG.

Problem:

Product: 10 sheets / 200 nail tips, priced at £3.99

Buy Box was restored once, but disappeared again a few days later

I have opened multiple cases and clearly stated this is a system bug, but replies are always the same: "Your price is not competitive"

Key evidence (screenshot attached):

System "competitive price limit": £1.58

My shipping fee: £1.73

£1.58 < £1.73 – system requires me to sell below shipping cost

Why this is a system bug:

The system appears to be comparing my 10-sheet product to a single sheet or small pack. This is a mapping error. Temporary restoration is not a solution – I need a permanent fix.

What I have done:

Case ID: 12442729962

Provided supplier price proof and competitor pricing (competitors at £4.19 and £6.99)

Request:

Please escalate to the Buy Box team or technical team for manual review and a permanent fix.

Attached screenshot shows system limit £1.58 and shipping fee £1.73 (personal info redacted).

Thank you.

Thank you for sharing. Your 5-year top listing being killed by the system proves this is not a quality or seller issue.

"Comparing an iPhone to a Nokia 3210"

That is exactly what is happening – my 10-disc multi-pack is being compared to a single disc from Temu.

And your £0.98 example shows the same problem: the system demands a price below Amazon's own fees.

Amazon is forcing sellers to compete on price alone, which will only drive quality down. This is not healthy for anyone.

Thank you for speaking up.

We are a fully compliant UK business selling on Amazon UK. After 7 months of repeated attempts to resolve this matter privately, and continued delays despite full cooperation, we are now forced to post this publicly for urgent intervention. Amazon Case ID: 12576005212.

Amazon has withheld over £96,000 of our company funds for more than 7 months, despite us fully complying with every request made, including HMRC VAT documentation, bank statements, supplier verification, proof of operating address, director identification, and repeated availability for video verification.

Despite full cooperation, we have faced repeated Amazon video verification no-shows, prolonged silence, conflicting timelines, and no meaningful resolution.

Below is the email we have sent to Amazon:

"Thank you for your email below.

On the same day, we followed the link and selected 3 slots as requested:

10:30 BST Monday 18th May 2026

10:30 BST Tuesday 19th May 2026

10:30 BST Tuesday 26th May 2026

To date, we have yet to receive your acknowledgement or confirmation of the date and time of our video verification.

It is nonsensical, disrespectful, professionally dubious, and questionable that on Thursday afternoon, we do not yet know if we are meeting with Amazon on the following Monday morning.

We are frustrated and disappointed by Amazon’s continual lack of communication. On at least 5 occasions now, we have had 3 directors ready and waiting to complete video verification, waiting for many hours, to no avail.

On 8th May we received an automated email stating:

“Hello dear seller,

As we previously notified you, because of the recent deactivation of your seller account, your disbursements are temporarily disabled for 90 days… Since 60 days have passed, requests for disbursement can now be considered before the 90-day timeframe is complete.”

We cannot agree with your timelines.

The Account Health screen in Seller Central informs us that our account was last deactivated on 6th January 2026. According to our calculations it has therefore been more than 120 days, and more than 7 months since the original deactivation on 5th November 2025.

Please deal with this matter urgently.

We are prepared to approach the Financial Ombudsman and are willing to escalate further through litigation and bringing this matter to the press, highlighting Amazon’s practices in the public domain. We are today posting this matter in the Seller Forum.

Amazon has withheld funds of over £96,000, without credit interest, for 7 months from a company which is fully compliant with all UK taxation and legal requirements and fully compliant with all Amazon AML requirements, with no adequate explanation.

You have already been provided with all the information requested over the last 7 months from our bank, HMRC, suppliers, proof of our operating address, and identification documents for our directors.

Whilst writing, we have also attached profiles of our directors in preparation for the upcoming video verification. This will provide essential background information to the calibre of people involved, which appears to have been ignored by Amazon.

Please respond immediately by return, or acknowledge your acceptance of our proposed alternative courses of action:

1. Contact the Financial Ombudsman
2. Take the matter to the press
3. Initiate litigation for full recovery of amounts outstanding, plus costs and interest

If this issue is addressed, we will gladly update this thread accordingly. If it is ignored, delayed, or removed, that will be equally visible to the seller community.