You are right. I have been selling on Amazon for the last 12 years. Previously, I used Amazon Lending, but after another lender took over, I took 3–4 loans from them. Unfortunately, my experience has been very disappointing.

I operate on a wholesale business model and, after all expenses, my profit margin is usually only around 10–12%. However, the lender charges extremely high rates, effectively costing more than 20%, which makes it very difficult to make a reasonable profit.

What I found most frustrating was the constant pressure. If sales drop, the account is suspended, or any other business issue arises, they immediately start calling and demanding repayments. No matter how much you try to explain the situation, they do not seem willing to listen. The repayment amounts are fixed, and the weekly instalments must be paid regardless of your business performance.

I am also not satisfied with their Plaid system, as it keeps picking up the wrong bank account details, which has resulted in loan applications being rejected.

Amazon Lending was much easier and more seller-friendly. Because of my experience with this lender, I have decided not to take any further loans from them. In my opinion, they are far too expensive and put unnecessary pressure on sellers, whether the business is large or small.

Methinks you have missed the point and lost the plot along the way with the corporate response.

The OP has stated that Amazons fulfilment fees are higher than the price that they expect them to sell at, thus making an instant loss.

It does not take a mathematician to work out that that is not good business, nor logic being used by the very artificial intelligence that Amazon stands behind and swears by.

£2.57 sale price. minus £2.70 fulfilment fees = 13p instant loss, PLUS cost price of the goods, plus shipping costs to Amazon.

What Amazon fails to comprehend, is the bots are probably scraping at manufacturer/distributor price points and using them as retail price.

Or the old trick of sell at a low price and make your money on the high postage cost, which Amazon obviously does not take into consideration.

You can advertise an item for a penny but charge £20 postage, but Amazon only sees the penny as the reference.

@Seller_sSkzzHms7Kxs6

@Seller_mIRnuhdx7l5sN

@Seller_hwwu0taY2D6Xs

Hello Amazon Seller Support Team and Community,

I am writing to respectfully request a manual review for my case 12670488262. My previous appeal was rejected, and I believe it may have been handled automatically without full review of the provided evidence.

Product Information:

This is a 200-piece UK Prop Money set (£5, £10, £20, £50) designed strictly as novelty prop notes for film, TV, photography, movie props, magic tricks, and entertainment use only. It is clearly marked as Not Legal Tender.

Key Compliance Details:

Printed on one side only (the reverse side is completely blank white paper).

Physical size is 25% larger than genuine Bank of England notes (ruler measurement photos attached).

Every note is prominently overprinted with "NOT REAL CURRENCY", "COPY", "MOTION PROPS USE ONLY" and other obvious disclaimers.

No security features that could be mistaken for real currency.

Fully compliant with official Bank of England reproduction guidelines.

Supporting documents attached to this case:

High-resolution photos with ruler showing size and single-sided printing

Close-up photos of all disclaimer texts

Similar prop money products are currently selling on Amazon.co.uk. My product follows the same compliant standards and is intended solely for legitimate entertainment and prop use.

I kindly request a human specialist to manually review Case 12670488262. I am fully committed to complying with all policies and am happy to make any additional changes if required.

Thank you for your time and assistance. I look forward to your help in resolving this matter.

Best regards

This is one of the biggest algorithm changes ever on Amazon, and I've seen a few in the last 20 years.

If the keyword weight for the title is the same as for the Highlights field, with some careful writing it might be possible to maintain the status quo in search for listings but, if the Highlights field carries less weight, this is going to totally re-write the ranking positions of a high percentage of products. I strongly suspect there will be big winners and big losers out of this.

I suppose this has been coming for some time. Amazon have experimented before on other sites (Canada is one I remember) with enforcing shorter titles, but it got scrapped probably because it messed up the search dynamics too much. Presumably the 'product Highlight' field is designed to prevent those issues happening again, however as I say, if that field carries a lower keyword weight than the title, big changes in search are bound to happen.

The Item Highlight field is supposed to be active today but at the moment, it's not. I wonder when we can actually start working on updating our listings?

What i would like to know is how it affects VAT and Amazon Commission, which no doubt will both be charged on this fee.

As it stands for an item sold for 10 euro we get 10 less 15% amazon commision and say less 20% VAT = 6.50 Euro.

So if the same is applied to this fee we will have to charge 3/0.65 = 4.62 euro to cover the 3 euro fee PER ITEM

This really is the finally nail in the coffin of selling relatively low value items into the EU, especially after we have to wait almost a month to get our money, the high cost of shipping into the EU and the customers who can't be bothered to collect their orders from the post office, if they're out when the postman calls and put in an A to Z claim.

I am really thinking of shutting down all the Amazon EU sites that we have been selling on for over 10 years.