Just has another one today, same make and model of helmet, we are aware that a lot of food delivery couriers prefer this helmet, they order one from me , wait 20-30 days and return an old used helmet, different make, model, colour, size etc.
Amazon are not granting my Safe-T claims
Ok thank you, I will email them - this is the latest message received yesterday (very early morning/in the night) and they cannot provide a date when they will look at it, in the meantime they keep taking the 20% incorrectly and have stated that they are looking at taking it on past sales within 7 days.
For something so very important - account health - you would think you speak to reps who are aware of the regulations in the countries which we are in, I did admittedly put more trust in them than I do with seller support.
And if they have removed the mods, that is very much a backward step, they did used to step in and help and sort things - many a time they have sorted out my ODR being affected for buy shipping items, so I am very sorry to hear that if that's the case.
This was the message received on Sunday when I then called Account Health again. Note it says "expert human review" if that was the case they would see I am most definitely in the UK, I don't even holiday abroad let alone live or have an address anywhere else.
Hello,
Thank you for your submission. Based on the review of your account and the information that you provided, we have concluded that your business is not established in the UK for tax purposes.
We have leveraged a combination of automated means and expert human review to identify this issue.
Why did this happen?
Pursuant to the VAT on eCommerce legislation, effective 1 January 2021 in the UK, we must collect and remit VAT from non-UK established selling partners for the sales of goods delivered to customers in the UK.
As a result, within 5 days of this notification, we will begin to collect VAT on your future sales of goods delivered to customers in the UK, which fall under the UK VAT on eCommerce legislation. This VAT will be remitted directly to the responsible Tax Authorities.
We are in the process of assessing your UK VAT owed to Amazon and will inform you about your VAT liability within 7 days of the initial verification outcome notification.
You can continue to sell, but your Amazon sales proceeds will remain temporarily ineligible for disbursement and any FBA inventory blocked from removal from this account, and any related accounts, until any UK VAT owed is paid to Amazon.
As informed in previous notifications, you may continue to sell. We will continue collecting and remitting to the responsible Tax Authorities any VAT on your sales of goods delivered to customers in the UK, which fall under the UK VAT eCommerce legislation.
Follow the instructions from the notification you might have received about your VAT liability to pay the UK VAT owed to Amazon. If you have not received it yet, allow 7 days from the initial verification notification before contact us again. Your Amazon sales proceeds will remain temporarily ineligible for disbursement and any FBA inventory blocked from removal, until the UK VAT owed is paid to Amazon.
What if my business is indeed established in UK?
If you meet the criteria for UK establishment, go to the Account Health page in your Seller Central account and follow the instructions from the banner at the top of the page, to raise your queries:
https://sellercentral-europe.amazon.com/performance/dashboard?ref=DR_rco_ahd-ban
We will complete our review of your submission within 3 days.
We recommend addressing the eligibility requirements for UK establishment to ensure you meet all the criteria before creating your query. Only disputes with additional and relevant information or documents will be considered.
We're here to help
For more information, go to "UK VOEC: Determination of Establishment":
https://sellercentral.amazon.co.uk/gc/vat-education/voec-uk-establishment?ref=DR_rco_vukhp
If you have additional questions and want to speak to an Account Health Specialist, go to "Contact Us" on your Account Health page:
https://sellercentral-europe.amazon.com/performance/dashboard?ref=DR_kyc_ahd-cus
Amazon EU Sarl
I then rang Account Health and this message was received.
Hello Just Toys Online,
This is Amazon Account Health Support. Thank you for contacting us regarding your selling account.
What Happened:
During our conversation, we reviewed your account information and determined that you do meet the UK establishment criteria. The incorrect selection has caused your account reactivation to be processed under the wrong category.
What You Need to Do:
To resolve this issue and reactivate your account, please submit a new appeal with the correct selection:
1. Go to your Account Health page in Seller Central
2. Navigate to the VAT reactivation section
3. Select "I meet the criteria for UK establishment"
4. Provide the required documentation that demonstrates your UK establishment status:
- Proof of UK business registration
- UK VAT registration certificate
- Evidence of UK establishment (business address, operations, etc.)
5. Submit your appeal through the Account Health page
How to Contact Seller Performance Support:
If you need additional assistance or have questions about the required documentation, you can reach our Seller Performance Support team:
1. Log into Seller Central
2. Click Help in the top right corner
3. Select Get Support
4. Choose Selling on Amazon
5. Select Account Settings or Performance Notifications
6. Click Contact Us to submit your inquiry or request a callback
What to Expect:
Once you submit your appeal with the correct establishment criteria selection and required documentation, our team will review your submission within 2-3 business days. You will receive a response via email regarding the status of your appeal.
Important:
Please ensure all documentation clearly demonstrates your UK establishment status. The documents must be current, legible, and match the business information registered on your Amazon seller account.
We apologize for any confusion caused by the previous guidance. Please proceed with submitting your appeal using the correct criteria selection, and our team will review it promptly.
卖家绩效团队,
Amazon.co.uk
http://www.amazon.co.uk
And this was the message received by the time I woke up Monday morning.
Hello,
Thank you for your submission regarding your establishment in the UK for Value Added Tax (VAT) purposes. We are currently reviewing the information that you have provided.
We will contact you as soon as we have completed this review or if we need any further information. We cannot provide an exact deadline, but our team is working hard to complete verification as soon as possible.
We're here to help
For more information, go to "UK VOEC: Determination of Establishment":
https://sellercentral.amazon.co.uk/gc/vat-education/voec-uk-establishment?ref=DR_rco_vukhp
If you have additional questions and want to speak to an Account Health Specialist, go to "Contact Us" on your Account Health page:
https://sellercentral-europe.amazon.com/performance/dashboard?ref=DR_kyc_ahd-cus
Amazon EU Sarl
My client need approx 5 users who can buy my product and leave me a 5-star review to help my product rank in amazon algorithms. In return, you can get commission of $20. Here's my product amazon.co.uk/dp/B0CQ8VRPY1/
If anyone is intersted please reply to this thread :)
Happy selling :)
My client need approx 10 users who can buy my product and leave me a 5-star review to help my product rank in amazon algorithms. In return, you can get commission of $20/sale and the product is free for you to keep. I'll refund the money via pp or wise. Here's my product amazon.co.uk/dp/B0CQ8VRPY1/
If anyone is intersted please dm :)
Happy selling :)
Yes it was on Saturday. Yes it was because she told me to click on the wrong bulletpoint which states I am not established in the UK for VAT. I kept saying i was in the UK and didn't think that was correct but she said it meant I am not VAT registered in the UK, which it didn't mean at all and I was trying to explain this to her but she said she was correct and that is what I needed to do and that I should listen to her.
The calls are recorded apparently, so they could trace that back.
I then got this notice yesterday (Sunday) that they have established I am not in the UK and have to pay VAT from now and also on past sales, so called again and spoke to another Account Health Specialist who then went off for an hour and rang me back saying the wrong thing had been selected and went through what needed to be selected and then I had to upload all the documents, which were already on my computer as I have just been through the general verification that pops up every once in a while.
Since Amazon messed up the VAT stuff in 2024 I have had a red banner in my performance page with a big red exclamation mark, saying they required more information, but within the banner it said "our evaluation is complete". I was trying to remove that banner hence my phone call on Saturday in the first instance trying to remove the big red banner and exclamation mark - which is now still there but says as I am not in the UK they are taking monies for VAT, and have done all day today which obviously is totally wrong.
They changed it within 24 hours to the wrong status, probably within 17 hours of me speaking to the first rep, yet now it is well over 24 hours and they haven't changed it back and continue to take 20% of each sale today.
Thank you for your continued partnership in serving customers with amazing products, great prices and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you.
In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. We continue to better align our fee rates to our underlying costs, with more consistency across our worldwide fee structures and programs. We’re committed to your business growth, and we have been working hard to drive innovation and operational efficiencies that keep costs down so that you can continue to offer customers exceptional value.
The following changes will go into effect on December 15, 2025, in all European stores unless otherwise noted:
The following changes will go into effect on February 1, 2026, in all European stores:
Finally, we will make selective fee increases to optimise the efficiency of our network, including to monthly storage fees, return-to-seller and liquidation fees, and will update Fulfilment by Amazon fulfilment fees in our Netherlands, Sweden, Belgium, Ireland and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via Fulfilment by Amazon.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics, which will be updated with 2026 rates by December 15.
For specific fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide you with a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
@Seller_Udi0JNbTrsmUV @Seller_ZyGdB49sb7An4 @Seller_XUNeUuvrQDpgP @Seller_j9Bd91CW3ZVpr @Seller_YeWcEeTwlVO93@Seller_l3eCP9f1PtJXC
@Seller_lmwzklfLOK2Ob @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_Rv3kmJHEUMGJH @Seller_gAhPNiLrkfTcr
Order ID: 203-8804677-0142754
Claim date: 24 December 2025
Refund amount: GBP 31.14 (seller-funded)
ODR impacted: Yes
Summary
This A-to-Z claim was granted in error and now allows the buyer to retain both the item and the refunded funds, despite the fact that:
The buyer personally diverted the parcel to a ParcelShop
The original delivery estimate ceased to apply after diversion
The parcel remained in the courier network as a result of the buyer’s action
The buyer later collected the parcel on 30 December 2025
This is not a delivery failure. It is buyer-initiated diversion followed by unjust enrichment.
1. Dispatch and Original Timeline Were Compliant
Purchase date: 8 December 2025
Ship-by date: 12 December 2025
Original delivery estimate: 16–18 December 2025
Parcel handed to Evri: 15 December 2025
Valid tracking uploaded
There was no seller delay at dispatch.
2. Buyer Requested Parcel Redirection
Courier tracking confirms that on 17 December 2025 at 20:26, the buyer submitted a request:
“We’ve received your request to deliver your parcel to a ParcelShop.”
This was a buyer-initiated change.
Once a parcel is redirected at the buyer’s request:
The original delivery estimate no longer applies
Delivery timelines are recalculated by the courier
Any delay following redirection is not seller-caused
This was clearly explained to the buyer multiple times in writing.
3. A-to-Z Claim Opened Despite Buyer Redirection
Despite personally redirecting the parcel, the buyer opened an A-to-Z claim stating:
“Package didn’t arrive”
“The seller changed the delivery date”
This statement is factually incorrect.
The seller did not change the delivery date.
All date changes were generated automatically by Evri after the buyer’s redirection request.
4. Parcel Was Delivered and Collected
Tracking confirms:
Parcel delivered to ParcelShop
Collected by the buyer on Tuesday 30 December 2025 at 12:51
Status: Collected
This occurred after the refund was issued.
The buyer therefore retains:
The product
The refunded funds
This outcome directly contradicts the purpose of the A-to-Z Guarantee.
5. Policy Principle Breached – Unjust Enrichment
Amazon policy does not permit a buyer to:
Initiate a delivery change
Open an A-to-Z claim while the parcel is in transit due to that change
Receive a refund
Later collect the item
Allowing this result constitutes unjust enrichment and misuse of the A-to-Z system.
There is no seller fault in this case.
Required Corrective Actions
I formally request the following actions:
Immediate reimbursement of the seller-funded A-to-Z refund (£31.14)
Immediate removal of the associated Order Defect Rate (ODR) impact
Correction of the claim record to reflect buyer-initiated diversion and confirmed collection
Confirmation that this claim has been marked as buyer misuse
All supporting evidence (tracking, redirection request, delivery confirmation, collection timestamp, message history) is already available in Seller Central.
Notice of Further Action
If this matter is not corrected and reimbursement is not issued, I will pursue recovery of my financial loss through formal legal channels. The current outcome is unsupported by evidence, contrary to Amazon’s own principles, and allows the buyer to retain both goods and funds.
This is a request for correction, not goodwill.
Kind regards
Has Amazon gone mad or what ?
Just received this email 20 years too late
Prepare for your first Self Ship order
Dear Selling Partner,
We would like to welcome you aboard Amazon Self Ship!
In order to get started on Self Ship, we strongly recommend learning how to monitor, pack and ship your Self Ship orders. Please click here to watch a brief video tutorial on Self Ship order processing or follow the steps mentioned below.
1) Monitor Orders:
Log in to your Seller Central account and go to the “Manage Orders” page. Click the “Unshipped orders” tab to view your Self Ship orders.
We recommend using the filters on the left side of the Manage orders page to prioritize orders which need to be shipped first. Use the “Ship by today” filter as highlighted in the image below to filter orders with today’s Estimated Ship Date (ESD).
2) Print the packing slip:
Click “Print order packing slip” next to the order number at the top of the page.
3) Pack and Ship order:
Pack your order, paste the packing slip on the package and ship out the order by Estimated Ship Date using any of the 3P carriers listed by Amazon.
4) Confirm shipment:
Click “Confirm shipment” at the bottom of the Order Detail page and enter the shipping details, including the tracking ID. After confirmation, we’ll charge the buyer, notify them that the order has shipped and transfer the order payment to your Seller account.
I am frequently doing battle with listings that are 20% or slightly more higher than the identical product I list in the Uk and ship from there.
Do these people in Amazon not understand basic economics. After I add on import tax and the frightening cost of tracked and signed post to Europe as well as postage for ALL returns faulted or not (clothing) someone has to pay and I do not have to sell at a loss because Amazon thinks that the price points should be even !
I lost another appeal for an untracked LL bought though Buy Shipping. The reason is this:
Why was my appeal denied?
We received the tracking information you provided for order 205-9246366-9201102. However, you did not provide the carrier name or it does not show any tracking information on the carrier's website.
I sent it with Royal Mail untracked and I do use Buy Shipping. I’ve provided the carrier name (RM), but because it’s untracked there’s no tracking info unless it gets scanned on delivery.
In this case the buyer ordered on 20 December and reported it missing on 27 December. I asked them to wait a few more days because of holiday delays, but they opened an A-to-z anyway. This never used to happen before, the money was taken from my account but my ODR was not affected.
@Seller_xkwDczt8sPSmx@Seller_WIFV02H2XUFgS @Seller_XUNeUuvrQDpgP@Seller_lmwzklfLOK2Ob @Seller_FJwyF3iu5qxUY @Seller_Udi0JNbTrsmUV @Seller_j9Bd91CW3ZVpr
I would like to know if this has now become Amazon policy (if RM doesn't scan, my ODR is affected even if I buy through Buy Shipping), in that case I will remove all the items that are not expensive enough to justify a tracked label or I will sell them as SFP at a much higher price. If not, I would like my ODR defect removed as it should be.