Hello
I’m interested to know whether other sellers have experienced anything similar, because the numbers on one of our ASINs are starting to look very strange.
We launched a standalone supplement ASIN in around March 2025. It is not part of a variation family and has generated approximately 2,254 genuine customer sales since launch.
At its peak, the product had approximately 96 ratings, with around 30 of those originating from Vine.
Earlier this year, around April/May, more than 40 ratings disappeared from the listing. We never received a meaningful explanation for this.
Now another batch has disappeared and the ASIN is currently showing only 43 ratings at 4.1 stars.
What concerns me even more is the breakdown of the reviews that remain.
Looking through the current review page, almost all of the written reviews appear to be Vine reviews. Since launch and approximately 2,254 units sold, I can only see around three written non-Vine customer reviews remaining. The rest of the non-Vine feedback appears to be star-only ratings.
At peak, if approximately 30 of the 96 ratings were Vine, that would mean the ASIN had accumulated around 60+ normal customer ratings, which seems entirely reasonable for more than 2,200 genuine sales over nearly two years.
Today, with only 43 ratings remaining, it appears that a very substantial proportion of those ordinary customer ratings have disappeared.
For context:
Approximately 2,254 genuine units sold
Peak of approximately 96 ratings
Around 30 Vine reviews
More than 40 ratings removed around April/May
A further batch removed recently
Current total: 43 ratings
Current rating: 4.1 stars
Only around 3 written non-Vine reviews currently visible
Standalone ASIN, not part of a variation family
We use Amazon’s normal Request a Review function
We have never used a review agency, offered free products or discounts in exchange for reviews, incentivised reviews, or run any external review-generation campaign.
We have also spent heavily on Amazon PPC over the life of the product, so these are not sales appearing from nowhere. The product has had sustained genuine traffic and genuine customer orders.
I’m not claiming to know why Amazon has removed or suppressed these ratings, but the scale of the reduction now looks very unusual.
Has anyone else seen something similar on a standalone ASIN?
In particular:
Have you had ratings disappear in large batches?
Did the ratings ever return?
Did Amazon explain why they were removed?
Were mostly non-Vine ratings affected?
Did you manage to get the Reviews/Community team to investigate it properly?
Did the issue continue happening afterwards?
I’m mainly trying to establish whether this is an isolated problem with this ASIN or whether other sellers are currently seeing similar review/rating removals. We don't have any issues with any other ASINs just this one.
Thanks
Rhian