Hi sellers,
We're excited to announce the EU Business Accelerator, the first Amazon event open to sellers across Europe. Taking place on 1 October 2026 at Convene 200 Aldersgate, St Paul's, London, this is a free, full-day event designed to help you learn, connect, and grow your business. Registration is required, places are limited, and a virtual option is available.

Whether you're looking to refine your advertising approach, expand across European countries, or discover programmes you didn't know existed, you'll leave with actionable strategies to grow your international sales, improve your advertising efficiency, and strengthen your operations.
Here's what you can look forward to:
🎤 Keynotes from Amazon leaders. Hear exclusive insights from senior leaders across Amazon Ads, logistics, and global selling. Get a first look at new programmes and AI innovations coming your way.
🎯 Three dedicated session stages. Choose from the Accelerate Stage, Brand Building Stage, and Growth Stories Stage. Each one offers interactive workshops, real seller use cases, and practical sessions tailored to where you are in your selling journey.
🤝 Networking with Amazon teams and peers. Meet the people behind the programmes you use every day. Ask questions, share feedback, and have real conversations with Amazon experts and fellow sellers from across Europe.
🌟 Rising Stars stories. Hear directly from successful sellers sharing the strategies and lessons that helped them scale.
Here's what you need to know:
The event is completely free, but registration is mandatory (maximum two participants per company). If you can't be there in person, you can watch keynotes online by selecting the virtual option when you register. For the best experience, we recommend bringing your laptop to test tools live during the sessions.
The official language of the event is English, but live translation is available. To access translations, please bring your personal headphones. Places are limited and filling up.
👉 Explore the full agenda and register on the EU Business Accelerator page.
Drop a comment below once you've registered. What topics are you most interested in hearing about? See you in London.