Hi everyone,

I have been selling on Amazon UK for around four years. Our account is very healthy, our performance is strong, and we are doing six figures in revenue every month.

Some of our ASINs are also selling far better than Amazon’s own listings in the same category, but we have still never received an invitation to join Vendor Central.

What confused me today was seeing another seller receive a Vendor Central invitation even though their sales appear to be much lower than ours, possibly around 75% lower.

I completely understand that Vendor Central is an invitation-only programme, but I am genuinely struggling to understand what Amazon’s actual requirements are.

Our account health is excellent, stock is stable, customer feedback is strong, and the business has been performing consistently for years. Still, no invitation.

To be honest, it is starting to feel like there are no clear requirements at all. It seems that if Amazon wants to invite a seller, they simply send the invitation, regardless of sales volume, account history, or overall performance.

Maybe I am wrong, which is why I am posting here.

Has anyone received a Vendor Central invitation in the UK? What was your sales level and account history at the time? Did Amazon contact you directly, or did you approach someone first?

I would really appreciate hearing some genuine experiences because, at the moment, the selection process feels completely random.

@Seller_WIFV02H2XUFgS @Seller_nEEe7zUuNBBx9 @Seller_WD80mtpYHjvBN @Seller_t9kvdr2yixQej @Seller_xkwDczt8sPSmx

Hi Amazon Team and Fellow Sellers,

I am currently facing a very unusual issue while trying to update our A+ Content.

Initially, all of our A+ content was created through our Vendor Central account. Later, we requested the closure of our Vendor account and fully transitioned to Seller Central.

After the Vendor account was closed, we lost access to the original A+ content that was created through Vendor Central. When we contacted Vendor Support, we were informed that the account was unmanaged and no longer exists, so access cannot be restored. They advised that Seller Support should be able to resolve the issue regarding the EBC/A+ content rights.

However, after contacting Seller Support multiple times, we have not received a clear solution. We were then directed to Brand Registry Support to verify our roles and permissions. Brand Support confirmed that our account has all the required selling roles and permissions to manage and update the content.

Despite this confirmation, the issue still persists and we have been repeatedly redirected between Seller Support, Vendor Support, and Brand Support without any resolution.

Has anyone experienced a similar issue after migrating from Vendor Central to Seller Central? If so, how were you able to regain control of your A+ content?

We would greatly appreciate guidance from Amazon moderators or other sellers who may have encountered this situation.

For reference, here are the case IDs:

Brand Support Case: 19648134241

Seller Support Case: 12210650102

Thank you in advance for your help.Vendor support case: 12201746442

I have consulted a tax professional and they have advised that it is impossible for me to obtain an Italian VAT number as I have no physical stock, no sales, and no business presence in Italy. It is legally impossible for me to register for an Italian VAT number.

Furthermore, Amazon acknowledged the error and removed the 1 unit from the Italian fulfilment centre via a 'vendor return' on the 30th September 2025.

So what is the next step from here?

Yes, we have a Professional selling account and we are the registered brand owners with all the required selling roles. I also confirmed with Brand Registry Support that all roles on our account are eligible. We previously had a Vendor account as well, but it has been permanently closed. Vendor Support informed us that this issue now lies with Seller Central and needs to be resolved by Seller Support.