Hi whats the easiest way to put all my listed items into my Amazon shop ?

Had a good few years on amazon but sales have now completely collapsed. Nothing changed and simply dont know why the sudden loss in sales. So we are closing the shop and solely replying on our own website. Has anyone else closed their amazon store and gone solo with their own website? We are sick of the continuous jumping through hoops, customers fraudulently making claims, bad service by royal mail, and the DD+7 payment disbursements. Its simply not worth selling on here. Cost of advertising is through the roof as are the fees. Anyone else gone through similar?

@Seller_FR9KMea3w0roC - I don't sell on .com, so not sure I can help, but can you not ask Seller Support for help on .com ?

Hi @Kris,

Thank you for your response, but unfortunately this does not address the core issue we are facing.

We fully understand that Amazon may require approval for certain brands and that policies can change over time. However, the situation here is very different:

Hundreds of ASINs across ~80 brands were restricted at the same time

This was applied only to our account, while other sellers are still actively listing the same products

We have been selling these brands for over 10 years with strong account health

The main issue is not the approval requirement itself, but the fact that:

👉 Every application we submit is being rejected with the same generic response

👉 We are told documents show “potential alterations” despite being 100% genuine

👉 No specific feedback is provided to allow us to correct anything

👉 It appears there is no proper manual review happening

We are already sourcing from legitimate suppliers and providing valid invoices with full supplier details. We have also clearly stated that Amazon is welcome to contact the suppliers directly to verify authenticity, but this does not seem to be happening.

Requesting LOAs or brand registry approval for 80 different brands is not a practical or realistic solution, especially when this issue appears to be account-specific rather than brand-specific.

What we urgently need is:

A proper manual review of the submitted documents

Clear, specific feedback on what exactly is failing verification

Confirmation whether this is an account-level flag affecting all applications

At the moment, we are stuck in a loop of automated rejections with no path to resolution, which is having a severe impact on our business.

If this can be escalated to the relevant internal team for proper investigation, it would be greatly appreciated.

Thank you.

i have a VAT problem perhaps you can advise on. our shop is VAT registered and on our certificate it has my name then trading as ( our shop name) our shop name is on amazon and i dont want my personal name to appear on amazon as the seller.

the problem i have is auto enrollment for vat invoices. you will not allow me to do this unless i change everything to my personal name and i dont want to do that as i need our shop name to appear on the sellers page details not my personal name. now our healthis at risk because i have over 100 defective rate for vat invoices . i cant seem to get to speak to a person about this as on the chats i have the people on the other end at amazon dont seem to realise that a slole trader in the uk has there name appear on the VAT registration certificate before the trading name.