Seller Forums

Browse discussions

pinPinned by community manager
user profile
Seller_xkwDczt8sPSmx
user profile
Seller_iiHSdsVeiRryj
user profile
Seller_GqPUALGRa4vus
user profile
Seller_XnLbFWbfQnr6J
user profile
Seller_QcXbVg85i6VVI
user profile
Seller_pyLzsLxVQExYE
user profile
Seller_hgJm5OoaarBh4
user profile
Seller_wzswmhhHbGGBl
user profile
Seller_QFivb25YBNqBc
user profile
News_Amazon
user profile
Seller_NjWS0e92eS5UM
Sort by
RecommendedLatest activityRecently createdMost viewedMost voted
Filters
Date/timeAll TimePast dayPast weekPast monthPast 3 monthsPast yearDate range
Quick filters
Discussions
Categories
Tags
Tags will populate based on category selection

Browse discussions

pinPinned by community manager
user profile
Seller_xkwDczt8sPSmx
user profile

Hello Sellers,

If you've been moved to the new Seller Central, you're probably still getting used to where everything lives. Your feedback has been loud and clear, and the team building this experience wants to hear more.

Starting today, we're launching a series where the team building the new Seller Central hears directly from you, area by area. We'll follow up regularly with what's been changed based on your input.

How this works:

  • Each post focuses on one area of the new Seller Central
  • The team responsible for that area reads every response
  • We'll publish regular "✅ You Spoke, We Built" updates showing what changed because of your feedback

🗣️ First up — Navigation. Tell the team in the replies below:

  • What can't you find in the new Seller Central?
  • What's taking more clicks than it used to?
  • What do you need quick access to that you can't find now?

The team building navigation and discoverability reads every response here. Your feedback directly shapes what gets improved next.

In the meantime, here are some recent improvements designed to help you find what you need:

1. Site Map — You can now access a full site map showing every tool in the new Seller Central, organised by workspace. Find it two ways: in the navigation menu, or at the bottom of any page in the footer.

2. Breadcrumbs — Every sub-navigation page now shows your path at the top of the screen (e.g., Products > Manage Products > Manage A+ Content), so you always know where you are and can navigate back quickly.

3. Tooltips — You'll find tooltips throughout the new Seller Central that help you connect familiar tools to their new locations. If you're looking for something that's been renamed or moved (for example, "Catalogue" is now under "Products," "Inventory" is now under "Supply Chain," and tools like Vine and A+ Content live under their parent workspaces Marketing and Manage Products), hovering over menu items will show you where things landed.

4. Bookmarks (coming soon) — Within the next two weeks, you'll be able to bookmark any page in the new Seller Central for one-click access to the tools you use most. Stay tuned for the latest and greatest on our "✅ You Spoke, We Built" posts coming in the next couple of weeks.

Based on feedback we've already received:

  • Many of you told us CTRL+Click (or using right-click and opening an experience in a new tab) wasn't working to open links. This has been implemented across the menu and workspaces, and is rolling out to remaining areas.

Next up in this series: Action Centre. Stay tuned — and in the meantime, tell us what you need below. 👇

2 votes
12 votes
323 views
23 replies
Latest activity
user profile
Seller_iiHSdsVeiRryj
user profile

I enrolled 20 units in Vine and received 20 reviews, mostly 5 stars. Several months after they went through moderation and were posted to my listing 25% have disappeared - 3 on one day and 2 on another. I suspect more will continue to be removed from my listing in the future.

I've reached out to Amazon multiple times via seller support and also contacted the community support inbox (as directed by seller support). No one has been able to explain what's happened or provide any help - I've just been told to be patient, despite multiple follow-ups over several weeks.

Interestingly the 5 reviews that were removed were all 5 stars (they left the negative reviews up!) - tell you what Amazon I'd be happy to drop the matter if you credit my listing with 5 5 star ratings - we can call it a day then.

5 votes
0 votes
106 views
1 reply
Latest activity
user profile
Seller_GqPUALGRa4vus
user profile
Easy Ship Disaster!
by Seller_GqPUALGRa4vus
Amazon replied

Hi Everyone,

I need help with the easy ship orders. Since we are using the easy ship our daily refunds have significantly gone beyond the affordable limit! amazon chat boot is refunding money to the customers and our items are still being remain with the customer. I think if we rund easyship another month we will have to close the business due to these refunds! Does anybody have any suggestion how to cope with this issue?

we have follwoing difficulties in this matter:

we need full day to put through the safety claims of these refunded orders

we do not have any support or anybody who we can speak to about this issue within the Amazon

Feed back and suggestiions are welcome. if nay body else is experiencing this issue please share your experience.

Thanks,

0 votes
0 votes
64 views
7 replies
Latest activity
user profile
Seller_XnLbFWbfQnr6J
user profile

Hi everyone,

I am looking for help from an Amazon moderator regarding an ongoing KYC/business establishment verification issue.

This issue has been ongoing in one form or another for approximately a year.

My disbursements were previously frozen while Amazon carried out verification. I cooperated with the process and provided the requested information and supporting documentation. Eventually my funds were released and disbursements resumed.

However, the verification issue was never fully resolved and my disbursements have now been frozen AGAIN.

The current freeze has already lasted for weeks and I am now facing serious cash flow problems because of it. I have bills, supplier payments, HMRC/VAT obligations and other company expenses that need to be paid.

I have provided Amazon with extensive supporting documentation and have supplied all requested information to the best of my ability. I am completely willing to provide anything else that is required.

The biggest problem is the lack of meaningful communication.

For weeks I have repeatedly contacted the verification team, but I either receive no response or the same scripted message saying that my documents are under review and that Amazon will contact me if anything else is required.

(!) At the same time, my Business Information page is locked, so I cannot edit or correct the information myself. (!)

This leaves me stuck.

If something is wrong with the information I provided, I need Amazon to tell me exactly what is wrong and allow me to correct it.

If additional documentation is required, I am ready to provide it immediately.

If the information is sufficient, I need the verification to be completed and my disbursements restored.

I fully understand Amazon's KYC obligations and I am not asking Amazon to bypass verification. I have been trying to cooperate throughout the entire process.

What I urgently need now is for a real person to review the situation and tell me what, if anything, is preventing the verification from being completed.

Having the funds released once and then frozen again, followed by weeks without a substantive response, is putting the business in a very difficult position. I have real HMRC and other payment obligations approaching and cannot simply leave this unresolved indefinitely.

Could an Amazon forum moderator please help escalate this to the appropriate verification team for a manual review?

I would really appreciate any help from a moderator or advice from sellers who have experienced something similar.

Thank you.

0 votes
0 votes
55 views
5 replies
Latest activity
user profile
Seller_QcXbVg85i6VVI
user profile
Do I have any protection?
by Seller_QcXbVg85i6VVI
Amazon replied

I ship my items by Royal Mail which I buy through 'Buy Shipping' on Amazon. As everyone in the UK knows it takes Royal Mail longer than their advertised times. Yesterday I had a customer contact me saying his expected delivery time had passed. I appologised and advised them how long it is actually taking Royal Mail at the moment, but I would arrange an alternative if it went past this. I have now had a message demanding an immediate refund and telling me if I don't give it they will leave bad reviews and complaints directly to amaozn to harm my business. Isn't this against Amazon's rules? I know its legally not blackmail but I do feel like they are trying to blackmail me over this issue. I reported the message but I haven't received any repsonse. Do i have any protections like I would on oter platforms or I am expected to accept being bullied like this?

1 vote
0 votes
36 views
2 replies
Latest activity
user profile
Seller_pyLzsLxVQExYE
user profile

Hi everyone,

I've had an active Amazon Seller account for over 2 years and recently received an Identity Verification request. The notification doesn't specify exactly what is required, so I've submitted all relevant documents.

However, every submission is rejected within about 5 minutes with a generic response and no explanation of what is missing or incorrect.

I've already checked that my name, address, and documents are accurate, current, and clearly uploaded.

Has anyone experienced this before? How did you find out what the actual issue was, and how can I get the Verification Team to provide specific feedback or perform a manual review?

Any advice would be greatly appreciated. Thanks!

0 votes
0 votes
34 views
3 replies
Latest activity
user profile
Seller_hgJm5OoaarBh4
user profile

Hello,

I need help with a UK VAT Establishment verification that has been open since 20 August 2026.

Our company is UK-established. Our business information and UK director have already been successfully verified, and there are no VAT/GST registration numbers on our Seller Central account because we are not VAT registered.

However, Amazon still treats our account as Non-Established and has been collecting VAT from every UK order since 21 August.

The specialist case remains under review with no clear explanation of what is still outstanding.

Could an Amazon moderator please review this case or escalate it to the UK VAT Establishment / Tax verification team?

Thank you.

1 vote
0 votes
34 views
4 replies
Latest activity
user profile
Seller_wzswmhhHbGGBl
user profile

@Seller_dZVEYEJfuTab1@Seller_hzIJKXzwjDVso@Seller_8hQgfj6OVZYse

@Seller_VygaQRBv4Ssmh@Seller_xkwDczt8sPSmx@Seller_lmwzklfLOK2Ob

@Seller_Huz6FT08OxHAR@Seller_khUF6HPR2AHxu@Seller_XUNeUuvrQDpgP

@Seller_OOVUXZLmb2UEH@Seller_mIRnuhdx7l5sN@Seller_DNQGSsdC7DccM

@Seller_z3k8APxGfbQEK@Seller_NsKjQqJ8b47IS

This is extremely URGENT, as Amazon is still disposing of our active FBA inventory even after cancellation requests were submitted.

The disposal process has accelerated — an additional 326 units were destroyed in the last 18 hours.

We have exhausted all normal Support channels in our attempts to stop the ongoing destruction of our inventory.

On August 28, Amazon confirmed that all disposal orders would be paused while the investigation was in progress. However, the destruction has continued to this day.

We urgently request that this case be escalated to the appropriate internal team capable of applying a manual FC‑level stop to halt any further disposal of our inventory.

Please help us forward this request to the specialized team that handles emergency FC interventions:

*Escalate to internal FC Operations team or other

*Apply manual FC‑level stop

*Immediate intervention required

Removal orders automatically created with disposition DISPOSAL:

PEeKAzQQXD

kOnuqV/wa+

s5v8n/jNKU

dziT7K+5bp

UnXs2zoUK2

PxGTGMJbmo

LcUP8ERxxC

Any assistance would be greatly appreciated

Thank you!

0 votes
0 votes
33 views
3 replies
Latest activity
user profile
Seller_QFivb25YBNqBc
user profile
I have zero sales in all marketplaces
by Seller_QFivb25YBNqBc

Sales started declining in July, but sales across all marketplaces have now dried up. I have sold nothing so far this month. Account health in all marketplaces is good/green; there is no report indicating any issues at all.

All listings are searchable and buyable, yet there are no sales. B01JUCLLGK, B00ECBRW5E,

B01AD5ESEA are some examples.

I'd like a MOD to provide insight into what is going on.

1 vote
0 votes
30 views
2 replies
Latest activity
user profile
News_Amazon
user profile

Starting September 2026, the EPR Pay on Behalf service fee for your sales on Amazon.co.uk will be charged within 30 days of your enrollment for each reporting period. This replaces the previous mechanisms where the service fee was held in your account level reserve and charged later.

This change only affects when and how the service fee is charged. The service fee amount remains unchanged at GBP 20 per year for each applicable EPR category.

If your registered business address in Seller Central isn't in the UK and you sell products subject to EPR obligations on Amazon.co.uk, the service fee will be charged directly to your selling account within 30 days of your first qualifying sale in each reporting period. No reserve will be held for the service fee.

Service fees and eco-contribution fees will be charged separately. Instead of receiving only 1 invoice combining both service fees and eco-contribution, you will receive 2 separate invoices: one for service fee and one for eco-contribution fee. Factor this change into your accounting and tax reporting, as applicable.

To review your enrollment status and fee details, go to the EPR Pay on Behalf dashboard.

For more information on the service fee mechanism, go to EPR Pay on Behalf fees, account level reserves and refunds.

0 votes
0 votes
30 views
0 replies
Latest activity
user profile
Seller_NjWS0e92eS5UM
user profile
Paid profile to write fake reviews in UK
by Seller_NjWS0e92eS5UM
Amazon replied

Hi!

Could you please escalate this case open from brand registry: 13238512502 to the proper team to investigate.

It is about a paid profile that is doing lots of reviews in different products, 5 and 1 star and is doing everyday more than 2 reviews.

We need some help to avoid this paid profiles who harm our business.

Thank you

0 votes
0 votes
28 views
2 replies
Latest activity