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Understanding the distinction between product reviews and seller feedback isn't just helpful—it's essential for your success on Amazon. Many sellers confuse these two types of feedback, which can lead to mishandled customer interactions and missed opportunities to improve their business. By clearly understanding these differences, you'll be better equipped to manage your store performance, protect your account health, and grow your sales effectively.

What is a Product Review?

A product review is a customer's evaluation of the specific product you sell. It includes a star rating (1 to 5) and often a written comment detailing their experience with the product. Product reviews are centered on the product's attributes, such as quality, functionality, and overall user experience. They are visible on the product detail page and play a significant role in influencing potential buyers' purchasing decisions.

What is Seller Feedback?

Seller feedback, on the other hand, is a public rating of your performance as a seller. It focuses on the customer's experience with your service, including aspects like shipping efficiency, packaging, professionalism, and customer support. Seller feedback is not about the product itself but rather how well you perform as a seller. It is displayed on your seller profile and can impact your eligibility for the Buy Box, search visibility, and overall account health.

Key Differences

  1. Focus: Product reviews are about the product, while seller feedback is about your service as a seller.
  2. Visibility: Product reviews are prominently displayed on the product detail page, while seller feedback is found on your seller profile.
  3. Impact: Both types of feedback influence your sales and reputation, but in different ways. Positive product reviews can boost your product's visibility and sales, while high seller feedback can improve your chances of winning the Buy Box and maintaining a healthy account.
  4. Management: You can request product reviews from customers who have purchased your product, but you should avoid soliciting seller feedback directly to comply with Amazon's guidelines.

Why Both Matter

Both product reviews and seller feedback are essential for your success on Amazon. Product reviews help build trust and credibility for your products, while seller feedback reflects your professionalism and customer service. Managing both effectively can enhance your reputation, drive sales, and ensure long-term success on the platform.

By understanding the differences between product reviews and seller feedback, you can better navigate Amazon's feedback systems and use them to your advantage. Focus on providing excellent products and customer service to earn positive feedback in both areas.

💬 What's your experience managing product reviews and seller feedback? Share your best practices and challenges below! And if you found this guide helpful, don't forget to upvote so other sellers can benefit too.

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Seller_MGIfFYxXbltB5
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Sales decline
by Seller_MGIfFYxXbltB5

Hi Guys this should be my busiest month but sales are oncourse to be lowest month for years but sales are alarming and am worried the is something wrong with my account is anyone else having trouble

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Seller_5hl2nfv4I6Du9
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SELLING APPLICATION REJECTION
by Seller_5hl2nfv4I6Du9
Amazon replied

Something unusual seems to be happening with my account. I listed one of my products under my own registered brand and successfully obtained brand exemption approval after submitting all the required details. Everything appeared to be in order I even hold a registered trademark for the brand.

However, when I tried to create a shipment for my stock (recently received from my supplier), Amazon keeps rejecting my application. Despite owning the brand, the listings, and the stock, I’m continuously receiving the same automated “copy-paste” responses from support.

This situation has become extremely stressful, as I have verified ownership of everything, yet nothing seems to be working. Please have someone from the Amazon specialist team review this issue urgently.

Case ID: 11658365472

Thank you for your attention and support.

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We recently started selling selling on Amazon as FBM, we ship all of our items tracked with Royal Mail and get pictures and GPS coordinates for every delivery.

We shipped 5000+ parcels last year with Royal Mail through our other sales channels and have had 2 claims of parcels going missing once delivered.

In less than 500 parcels with Amazon we have had 7 claims already all of which Royal Mail has successfully delivered but the customer claims they have never received anything, are we getting extremely unlucky or is this a Amazon culture where buyers file false claims to try and get refunds? I've found that through my other sales channels customers are always understanding and helpful willing to file reports contact Royal Mail and genuinely are worried by their item going missing, however Amazon customer seem to jump straight to demanding a refund?

What protection does Amazon give us the sellers for dealing with these false and unsubstantiated claims? Are we protected financially?

Any other seller experiences and tips on how to deal with this would be greatly appreciated as we are starting to get worried.

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Seller_Rt17zFwIESaTK
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I have a warning today that OTDR has fallen to 20%. I send everything royal mail 24 which is tracked and I send everything same day or next day with 4pm cut off and so far have not failed to meet the target. I don't have many amazon orders, about 8 in the last 2 months and I checked them and most are being delivered next day, if not then the day after (I didn't check order times so could have been after 4pm or weekends), no way 20%. For small large letter type items what is the alternative to royal mail, which are not doing a terrible job anyway based on the last 2 months. I am using Royal mail click and drop with OBA which is linked to Amazon.

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Hey Amazon sellers,

As we navigate Q4 and the peak holiday season, with many new FBA sellers joining our UK community, we're reaching out to our experienced sellers to share their expertise. Your insights could help the next generation of entrepreneurs make the most of these crucial selling weeks ahead.

We want to know: What's the single most valuable lesson you've learned throughout your FBA journey in the UK marketplace? What piece of advice has proven to be absolutely game-changing for your success as an FBA seller, especially during the winter shopping rush?

Think back to when you were just starting out - what's the one thing you wish someone had told you then? Whether it's wisdom about product selection for the British market, inventory strategies for managing current holiday demand, insights about UK customer service expectations, or any other aspect of FBA selling - your experience could be invaluable to those just beginning their Amazon journey.

From sourcing strategies that work in the UK to navigating VAT requirements, from optimising listings for British shoppers to mastering PPC campaigns during these peak weeks - every insight helps. Let's leverage our collective expertise to help new sellers succeed in the competitive world of UK FBA selling.

Share your top tip below and help shape the success stories of tomorrow's FBA sellers!

Don't forget to upvote helpful advice to make it more visible to the community.

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8 votes
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Digital services Act (DSA)
by Seller_OP9v10VSs5xDq

Hi all, where can I find a template concerning the Digital services Act (DSA)? Thanks for your help

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Hello Sellers,

With peak shopping season approaching, we want to ensure you're fully prepared to list children's sleepwear products safely and compliantly on Amazon. This guide will help you understand the essential requirements and how to meet them.

What Qualifies as Children's Sleepwear?

Children's sleepwear includes any clothing intended primarily for sleeping or sleep-related activities for children aged 14 or younger, including:

  • Nightgowns
  • Pajamas
  • Robes
  • Loungewear

Key Safety Requirements for UK Sales

Your children's sleepwear products must comply with:

  • UK Nightwear (Safety) Regulations 1985 (Flammability)
  • Complete testing from a UK accredited laboratory or approved global subsidiaries

Essential Product Detail Page Requirements

Your listing must include:

  • Model, part, or item number
  • Manufacturer or brand name
  • Age grading (must match test report)
  • Required hazard warnings
  • Clear product images showing all sides
  • Product labels and packaging information

Documentation Checklist

Ensure you have:

  • ✅ Valid test reports from accredited laboratories
  • ✅ Clear images of product labels and packaging
  • ✅ Product instructions in English
  • ✅ Registration cards (if applicable)
  • ✅ Manufacturer/importer contact details

Pro Tips for Faster Approval

  1. Double-check that age grading on listings matches test reports
  2. Ensure all documentation is unmodified and in original format
  3. Submit clear, legible images showing all product sides
  4. Include separate documentation for each item in bundles/sets
  5. Verify your testing lab isn't on the temporarily suspended list

Need Help?

Important Reminder

Customer safety is our top priority. Non-compliance may result in listing removal and other actions under the Amazon Services Business Solutions Agreement.

Have you experienced any challenges with children's sleepwear compliance? Share your insights or questions below to help fellow sellers navigate these requirements successfully.

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Seller_Xz7kH40CDgrNF
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Hello,

@Seller_z3k8APxGfbQEK, I logged a IP complaint on amazon last month and it got declined which was not right as the registered design we have on IPO matches it but brand registry teams thinks its not, anyways long story short we needed to add our self from brand registry to allow ourself in seller central to apply A+ content to our new listing with new brand but we have been declined as we have been told that our account has been engaged in abusive conduct which leads to the complaint we raised last month we appealed it few time but the team keep decling it and we think its due the the compalint we raised which was rejected and our permissions were invoked.

We have escalated our complaint for the the design copy infringement case id 11687524662, but nobody has come back to us yet. Our main priority is to resolve this so that we can add A+ content to our listing, can you please check with team for the progress as we have explained them in detail how our design has been copied and used by competitor.

Also the case ID for appeal we made where we have explained in detail the issue and our plan of action going forward is 11669087282

Thanks for looking into this.

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3 replies
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Remeasurement system? TOTALLY UNACCEPTEABLE!
by Seller_8czPpJzSpxq0q

One of my products was previously classified as "Bulky Oversize". After I reduced the packaging, it should be categorized as "Standard Oversize Large". However, I spent a month requesting system remeasurement, but the response I received every time was: "We are unable to remeasure this item at the moment because there is no measurable inventory available in our fulfilment centres. This can happen when inventory is located in a third-party fulfilment centre, is being held for a customer order or is being transshipped to another fulfilment centre." Am I supposed to send new inventory again? If I resend the inventory, it will end up in a "third-party fulfilment centre" again. Isn’t this a vicious circle? What’s more, I still have nearly 1,000 units in stock right now.

The shipping fee after reducing the packaging should be £8.44, but it’s currently £15.66. I’m being overcharged £7.22 per unit, which adds up to nearly £1,000 in overcharges! The most ridiculous part is that I found that the used products of the same ASIN, when returned, have the dimensions and even the final-mile shipping fee corresponding to the reduced packaging lol. I really can’t believe Amazon, the world’s largest e-commerce company, would operate like this—it’s absolutely incredible.

I’m warning everyone here: if you have products with reduced packaging sent to FBA, please create a new SKU instead of trusting Amazon’s remeasurement system.

3 votes
1 vote
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Seller_65WurY9xBcM8w
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Brand name removed from titles
by Seller_65WurY9xBcM8w

Hi, one of my registered brands all the products have had the brand name removed from the title. Amazon said this a new thing they are trying. Has anyone else had this issue and managed to get them back?

This was their reply, they also suggested I use sponsored brand etc to increase brand awareness- basically spend more money to promote my brand rather than have it in the product title. Seems pointless even having brand registry if I cant even use it in my own title.

"I understand you would like to have your brand name displayed in the title of your product. Let me explain our current approach to product titles.

Amazon has implemented a new title optimization strategy to enhance the customer shopping experience. This new approach prioritizes the most crucial product information and features that drive higher conversion rates and increased sales. While your brand name may not currently appear in the title, it remains prominently displayed in the "Brand" byline on the product detail page."

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2 replies
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