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Prime Day is one of the biggest shopping moments of the year, and Creative Agent can help you show up with professional ads that are ready before the rush. Whether you have been using Creative Agent or are just getting started, now is the time to create ads that may help your products stand out when it matters most.

📊 Quick Poll: What are you building for Prime Day with Creative Agent? Tell us in the comments below.

A Prime Day video ad
A Prime Day image ad
A Prime Day audio ad
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What is Creative Agent?

Creative Agent is your AI-powered conversational creative partner built right into Creative Studio in your Ads Console. Think of it as having a creative director in your pocket who helps you go from idea to campaign-ready ads—reducing production time from weeks to hours.

Here's what Creative Agent can do:

💬 Conversational Interface - Simply chat about your campaign goals. Creative Agent asks the right questions and provides feedback every step of the way.

💡 Brainstorm Concepts - Stuck on campaign ideas? Creative Agent helps you develop creative concepts and storyboards based on your product and business goals.

🖼️ Generate Images - Create studio-quality lifestyle images that extend your product visuals into compelling scenes—perfect for display ads.

🎥 Create Videos - Produce multi-scene video ads with professional-quality visuals. From 6-second product highlights to 30-second brand stories—Creative Agent handles it all.

🎙️ Add Voiceovers - Choose from multiple voice options and add professional narration to your videos. Pick your tone, music, and message—Creative Agent does the rest.

📊 Powered by Retail Insights - Creative Agent uses insights from your Product Detail Pages, A+ content, and brand store to understand your products and highlight key benefits. No Amazon store? No problem—it conducts web research to personalize messaging for your brand.

🎯 Build Full-Funnel Campaigns - Create ads that reach customers throughout their shopping journey:

Upper funnel: Streaming TV, Sponsored TV, Audio ads
Mid funnel: Online Video, Audio
Lower funnel: Sponsored Brands video, Brand Store

✅ Responsible AI Controls - All creative is built with responsible AI parameters to help ensure content is safe and brand-appropriate.

🎨 Brand Guidelines Inspired - Your brand standards guide every step. Creative Agent collaborates with you to help ensure the final creative reflects your brand's aesthetics and voice.

Simple 4-Step Workflow

Concept – Share your Prime Day campaign goals and Creative Agent brainstorms ideas
Storyboard – Review and refine the creative direction together
Iterate – Make adjustments until it's exactly what you want
Deliver – Download campaign-ready assets or save to your Creative Asset Library

Real Results: Bird Buddy's Seasonal Campaign

Bird Buddy needed a Father's Day video ad but lacked the resources and time for traditional production. Using Creative Agent, they created a campaign-ready ad in 3 days (compared to months typically).

Results:

3.2x CTR (vs. other campaigns)
+121% ROAS
+89% New-to-Brand offers

💡 How to Get Started

Sign in to your Amazon Ads account
Navigate to Creative Studio in the left navigation bar
Click on Creative Agent
Start a conversation: "What would you like to build today?"
Follow the 4-step workflow to create your ad

What You Can Create:

Streaming TV ads (15s, 30s)
Sponsored Brands video ads
Online Video ads
Display image ads
Audio ads with professional voiceovers
Multi-format campaigns across all these placements

👉 Get started

Join the Conversation

Share your Creative Agent experience in the comments:

What type of ad did you create first?
What surprised you most about the process?
How did Creative Agent solve a creative challenge for you?
Which feature did you find most helpful?
Share a screenshot or describe your favorite ad!

💡Tip: The more specific you are in your conversation with Creative Agent, the better results you'll get. Tell it about your product benefits, intended audience, and campaign goals.

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最新活動9 小時前

Get trademark support for your brand with IP Accelerator

張貼者：News_Amazon

3 天前

Establishing your intellectual property (IP) can help you set up and run your storefront more quickly. If you’re looking to secure your trademark and enrol in Brand Registry faster, our IP Accelerator programme can help. The programme connects you with a network of vetted legal service providers that offer trademark support.

We don’t charge to connect you with service providers. Once you’ve selected a provider, you’ll work with and pay them directly. We’ve pre-negotiated rates for certain services covering a single brand for a single class of goods or services. Additional fees will apply for other services, such as searching for multiple brands or filing for additional types of intellectual property.

As an IP Accelerator participant, you can access a broader range of brand protection benefits sooner, including Report a Violation and brand selling benefits such as A+ Content, Stores and Sponsored Brands, even while your trademark registration is still pending.

You can also get expert help with establishing your IP in other countries to confidently expand your brand’s footprint in the Amazon store. IP Accelerator is available to brands worldwide, with service providers that can assist with trademark registration in countries including the US, the UK, Canada, Germany, Japan, India, Brazil and more.

To get started, explore available service providers and find step-by-step instructions, go to Get trademark support for your brand .

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6 次檢視

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Upload your seller certifications to reach B2B buyers

張貼者：News_Amazon

2 天前

Displaying your certifications on Amazon Business can help you reach more business buyers and grow your B2B sales.

The demand is real. In 2025, customers with buying policies that prefer sellers with certifications spent over $450 million with sellers who displayed their certifications. And first-time certified sellers on Amazon Business saw an average of 10% B2B growth in 2024.

That’s because business buyers have procurement policies, diversity spend requirements and compliance mandates. When your certifications are visible, these buyers can discover you faster.

“Being a minority- and woman-owned business, we understand the importance of certifications,” says Debbie Balanza, founder of Cymbal, a provider of specialised communication technology. “Amazon Business helped us highlight our certifications, making it easier for buyers to find us and achieve their diversity spend.”

Once you’ve uploaded your certifications, they will appear on your seller profile and product pages. When business customers set procurement preferences for specific certifications, your products will surface in their searches and recommendations. You may also get featured in storefronts and seasonal marketing campaigns that business buyers actively browse.

To upload your certifications, take the following steps:

Go to your Amazon Business seller profile settings.
Review your certification options.
Upload documentation for certifications that you hold.

All certifications are provided by third-party agencies. Amazon does not provide any certifications.

For more information, go to Certifications.

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Account deactivated after video verification - advice for other sellers

張貼者：Seller_dFwewYhG1HImq

7 天前

Hello everyone,

I wanted to share my experience so other sellers can be careful during Amazon video verification.

My seller account was deactivated after a video verification. During the verification, I was asked questions about my business operations, and I accept that I did not explain everything clearly enough at the time. This caused confusion about my ownership and control of the account.

After the deactivation, I submitted identity documents, company documents, supplier invoices, bank statements, and explanations to Amazon.

One issue that created more confusion was a personal loan transaction from a friend. The bank transfer reference included the words “business partner,” but this person is not my business partner, does not own any part of my company, does not manage my Amazon account, and has no access or control over my business.

I have explained this to Amazon and submitted supporting documents, but I am still going through the appeal process.

My advice to other sellers is:

Be fully prepared before any video verification

Make sure you can clearly explain who owns and operates the account

Keep all business documents organised

Avoid confusing bank references or payment descriptions

Make sure no one else has access to your account unless officially added and properly documented

This situation has been very stressful, and I hope other sellers can avoid the same mistake.

If anyone has gone through a similar issue and successfully resolved it, I would appreciate any advice.

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14 次檢視

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Update the charge method ERROR causing serious damage

張貼者：Seller_pwu3Lai1gmHP8

6 天前

Please someone help. My business has been closed down out of the blue for no fault of my own. The impact this has on business owners is so big i really wish you could understand. The stress is unreal, my business is not operating just out of the blue. No access to money, no access to my inventuary to access to even reply to customers. This is such an bad process i really hope others its happened too have managed to pull through.

I am on day 3 of no business.

The details are the same, the card is the same, the bank is the same. This has been working for over the last month no issues, this is out of the blue no changes from me

Please someone out there help me, restore my livelihood and allow me to provide for my family again.

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21 次檢視

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reactivation please help

張貼者：Seller_3SuH1amtLSdDB

6 天前

I have been trying to reactivate my account its saying it needs more information and i have submitted the photo ID as well as took the picture but it keeps denying me. i dont understand why there is no customer service that i can speak to. there is no longer an option to do a video call like the replies are telling me to do. how can this get fixed. i dont understand why this is so hard to fix.

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最新活動17 小時前

payment verification CS01 Documents getting rejected repeatedly

張貼者：Seller_d3YtsvKgBLYhf

5 天前

I am seeking assistance regarding an issue with my account. I have submitted a CS01 form; however, no information appears on the document. I have also provided all relevant documents filed with Companies House, including the most recent CS01, PSC01, and an official letter from my accountant, but these have been repeatedly rejected.

The reason given is that the share allotment document provided is not the most recently filed. However, I have already submitted the latest version available on Companies House.

I have been trading on Amazon for over three years without any previous issues. I am the sole director of the company, and all company information is up to date and publicly available on Companies House.

Could you please clarify why my documents are being declined and why my account has been deactivated?

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最新活動14 小時前

Is Amazon Still Reholding Payments Over VTR Issues?

張貼者：Seller_40ozsHlGqPuEL

3 天前

Hi everyone,

We used to sell on Amazon at A RESONABLE volume — hundreds of orders per week — and our account health was always excellent. Late dispatch, cancellations, A‑to‑Z, feedback… all consistently strong.

The only issue we struggled with was VTR. Because Royal Mail often didn’t scan items, our Valid Tracking Rate sat anywhere between 56% and 75%, even though everything was dispatched on time and delivered without problems.

Back then, VTR enforcement felt very strict and we even had payments re-held because of it. That hit our cash flow hard, so we eventually stepped away from FBM.

Looking at the forum now, a lot of sellers seem to be operating normally with VTR in the 80–90% range, and Amazon doesn’t appear to be enforcing it as aggressively as before.

So my question is:

Is FBM still worth doing in 2026, or are VTR and payment holds still a major risk for small/medium sellers?

We’re considering coming back, but only if the situation has genuinely improved.

Thanks for any guidance.

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