Fellow sellers, I'm seeking some advice on a frustrating situation I've encountered with another seller undercutting repeatedly.
I initially found a product with great profit margins over 100% ROI and there is about 10-15 sellers. I matched the current Buy Box price and sales were going well for about a month. Then yesterday, another seller started hugging the Buy Box, going just 1p below the current buy box.
It's evident they are using a repricing tool to constantly undercut the lowest price by 1p in order to solely maintain the Buy Box themselves. While I understand the motivation to capture all the Buy Box sales, it's exasperating when sellers configure repricers so aggressively just to box others out.
This particular seller has over 200 seller feedbacks, so they are an experienced seller who surely understands pricing strategies. As a result of their relentless undercutting, my potential ROI on this product has plummeted from over 100% down to only 5-10%.
I've now sold out of my inventory for this item. My question for everyone reading is would you continue sourcing more of this product knowing you'll likely just enter another Buy Box battle? Or would you cut your losses and move on to other products?
I'm all for healthy price competition, but it feels unethical when sellers setup repricers to continuously undercut by the smallest increments just to own the Buy Box. I wish we could agree as a seller community to share the Buy Box rather than trying to monopolize it. But I realize that's unlikely to happen.
Any thoughts or advice on how to approach this type of situation would be appreciated.
Here's to better seller karma for all of us.