Brand Registry paused for seller verification

Hi

I hope you are all well.

This is a new account without sales as yet, I am awaiting delivery of an FBA shipment.

I have started the Brand Registry process but, before I could get very (a case ID wasn’t even created) far, Amazon “paused” the application because they said I wasn’t verified. Here is the exact wording:

“We have temporarily paused your enrollment application in Brand Registry since we have identified that you are associated with one or more selling accounts on Amazon as a primary owner and none of the accounts have successfully completed seller verification at this time. We will automatically resume the application process when one or more of the selling accounts complete verification successfully. In some cases, we may ask you to provide additional information and documents before our team is able to review the application.”

As far as I was aware I was already verified. So I contacted seller support. They told me to check my notifications, but there was nothing in there. They told me that it may be because I needed to verify my credit card details, so I did that but no change.

I was then advised it may be because I needed to verify my bank account. So I did that. Still no change.

I contacted them again and they said that I had definitely passed seller verification when I thought I had, it seemed that verification of my card/bank had nothing to do with it.

However, they then said that it may be because there is a higher level of verification required (KYC) when you get to €15K sales, and it may be that. I suggested that this is highly unlikely because there is nothing in Brand Registry that says you have to hit a certain amount of sales before you can apply. This was later confirmed by another seller support representative.

So, I am left not knowing why I cannot proceed with the BR application. Nobody at seller support seems to know why.

I have an onboarding account manager too, but he doesn’t seem to know anything either. He just says he’s asked BR and is awaiting a response and they my application is being verified, but it’s clear that this isn’t the case.

In my opinion, there is something wrong with the verification process or the link to the BR process.

This is a new account for me but I have worked with Amazon for a long time and I know technical issues rarely get resolved for a seller.

I have had another Amazon account but I sold that business back in June this year and I removed myself from that account. I know that the new owners were verified as I helped them with it. Although it didn’t stop me from getting phone calls from Amazon lending, but that also stopped a while back.

I am hoping that someone has had experience of this before and can steer me in the right direction.

Thanks in advance for your help.

Kind regards, Jon