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How Was Your Black Friday/Cyber Monday 2025?
by Seller_xkwDczt8sPSmx
Amazon replied

Hello sellers,

Now that one of the biggest shopping events of the year is over, we want to hear about your experiences during Black Friday and Cyber Monday 2025. Whether this was your first peak season or you're a seasoned seller, your experiences can help build our selling community's knowledge base.

Tell us:

  • What strategies worked well for you this year?
  • Did you try anything new that showed promising results?
  • What lessons did you learn that you'll apply to future sales events?
  • How did your preparation and execution compare to previous years?
  • What would you do differently in 2026?

Already planning for next year? Share what adjustments you're considering - your practical tips could help other sellers strengthen their peak season strategy next year.

💡 Pro Tip: Consider making notes about your experience now while the details are fresh. Even small observations can lead to big improvements for future events.

Drop your top "I wish I had known..." moment below, and don’t forget to upvote helpful replies!

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In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes.

Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network, even if that inventory belonged to a different seller, to achieve faster delivery speeds. Now that most sellers maintain inventory levels that keep products close to customers, we can achieve fast delivery without commingling.

The following requirements will go into effect for inventory shipped on or after March 31, 2026:

  • Brand owners with the Brand Representative selling role in Amazon Brand Registry will no longer need to apply Amazon barcode stickers to prevent commingling for products that already have manufacturer barcodes (such as UPC, ISBN). This means more flexibility in how you manage inventory because you will not need to pre-allocate units to Amazon or other channels. For more information, go to How to switch to manufacturer barcodes.
  • Resellers (not enrolled in Amazon Brand Registry as a Brand Representative selling role) will now be required to use Amazon barcode stickers for products even if they have a manufacturer barcode. If you are already using these stickers, you can continue to follow your existing process.
  • For products that do not have a manufacturer barcode, both brand owners and resellers will need to use Amazon Barcode stickers.

For more information, go to FBA barcode choice and labelling FAQ.

1 vote
4 votes
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16 replies
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The absertity of high pricing warnings
by Seller_FQHkqHJI5SqTh

Had a warning yesterday of a high pricing error. Not a problem; it wasn't an active listing and I can't say I'm particularly concerned with those warnings.

It was inactive because it sold on Amazon a couple of months ago for the price they are telling me is too high.

At present there are no copies of this book on Amazon.

1 vote
0 votes
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4 replies
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Shipping settings
by Seller_sSxf9ltVoIMz9

Once again Christmas is upon us and once again Amazon are extending our estimated delivery from the simply frustratingly wrong, to the simply annoyingly ridiculous.

How hard can it be? Not very according to at least two other sites who correctly display our accurate delivery estimates.

We set our handling time to '1' (it can't be 0 even though we dispatch same day for orders received by 2pm) and our delivery time to 2-3 days.

Yet my products delivery estimate this morning Tuesday 9th is showing delivery 16th-17th. Why? 1 day handling means ship tomorrow 10th and 3 days delivery would be 13th (Saturday). Actually we would ship today and the customer will get the product on 12th (Thursday).

Now we don't use SSA and all that other stuff for a good reason. We only ship Monday - Thursday, and we extend our handling time from 1 day to 2 days each Friday to push our dispatch date (and delivery estimates) past the weekend.

But my question is - Why have handling time that cannot be zero even when you ship the same day. And why have a delivery estimate of 2-3 days if the Amazon system simply disregards it and decides it is 6-7 days.

Does anyone else only operate Monday - Thursday have a way around this?

1 vote
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Ace Your Sales: The A+ Content Advantage
by Seller_WD80mtpYHjvBN

Dear Valued Sellers,

Are you seeking methods to distinguish your product listings and increase sales revenue? We are pleased to present A+ Content, a sophisticated tool that enables you to showcase your products with enhanced engagement and detailed information, potentially yielding higher conversion rates and reduced returns.

What is A+ Content?

A+ Content is a sophisticated feature enabling Brand Representatives, Resellers and Professional Sellers to enhance their product detail pages by highlighting product features and increase discoverability when paired with ads, deals or vouchers. This ultimately provides the opportunity for sellers to answer a customer’s most common questions by providing relevant brand and product related details. with rich media content, including:

  1. Enhanced textual descriptions from a rich text editor to provide more details on product features and uses
  2. High-resolution imagery
  3. Comparative analyses
  4. Video content (Premium A+ exclusively)
  5. Brand narratives

Benefits of A+ Content Implementation?

  • Increased sales performance
  • Reduction in negative feedback through comprehensive feature presentation
  • Increased product discovery when utilised with advertisements, promotions, or vouchers
  • Proactive addressing of common customer enquiries

Types of A+ Content

Basic A+ Content (Free)

  • Access to a diverse set of modules/layouts for content creation
  • Custom paragraph headers and images
  • Unique image and text layouts
  • Product comparison charts
  • Rich text editor, including bulleted/number feature lists
  • Available for both branded and generic ASINs

Premium A+ Content (Currently free during promotional period)

  • Interactive hover hotspot modules
  • Multiple video modules
  • Larger images on the detail page
  • Carousel modules
  • Q&A module

A+ Brand Story

  • Educate customers about your brand's history and values
  • Carousel display with full-screen background
  • Links to other products and your Amazon brand store

Who Can Use A+ Content?

  • Professional Sellers
  • Brand Representatives or Resellers registered through Amazon Brand Registry
  • Sellers approved for certain managed selling programs (e.g., Launchpad, Amazon Exclusives)
  • Professional sellers with generic products

Note: Once an item is branded as generic, it can’t be changed in the future. If you have a brand on your product, ensure that you list under the correct brand as it is considered a policy violation.

How to Get Started

  1. Ensure you're eligible (professional seller status and brand registry, or professional seller that sells generic products)
  2. Access the A+ Content Manager in Seller Central
  3. Choose your content type (Basic, Premium, or Brand Story)
  4. Create compelling content following Amazon's guidelines
  5. Apply your content to relevant ASINs
  6. Submit for review and publication

Pro Tip: Unlock Premium A+ Content

To become eligible for Premium A+ features (Brand Registered sellers only):

  • Publish A+ Brand Story to all ASINs in your catalog
  • Have at least 5 approved A+ Content projects in the past 12 months

💡Remember: Premium A+ is currently free during the promotional period, so take advantage of this opportunity to create standout listings!

If you are having issues getting your Premium A+ approved, please contact Seller Support and if you are still not approved two weeks from the original date you qualified, please create a new discussion and provide your case ID so we can take a look.

Are you already using A+ Content for your products? If so, what improvements have you noticed? If not, what's holding you back? Share your experiences or questions in the comments below, and let's discuss how we can make the most of this powerful tool!

Helpful Resources:

🤝Share Your Experience:

We'd love to hear from our seller community on your A+ Content journey. Join the discussion below and share your insights!

NR_Amazon

1 vote
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I am a compliant seller who submitted all the required company and personal identification documents accurately and truthfully. Despite providing genuine and up-to-date documents, my account verification was rejected by Amazon with no clear explanation or justification. This outcome is perplexing and unjust.

This rejection is clearly an error on Amazon's part, likely due to a misjudgment or a flaw in the verification system. All the documents I provided are authentic and verifiable, and I have not engaged in any fraudulent or deceptive activity. There is no valid reason for Amazon to deny my verification, which leads me to conclude that this decision was made in error.

To make matters worse, the system provides no channel for me to address this issue. There is currently no option to resubmit my documents or appeal the decision through Seller Central. I am effectively left with no recourse to correct Amazon's error, which is extremely frustrating and unfair. It is unacceptable that a seller who did everything right is being penalized due to a platform oversight, with no way to remedy the situation.

I have fulfilled all my obligations as a seller and cooperated fully with Amazon's verification process. I submitted every document and piece of information that was requested, exactly as instructed. I remain ready to provide any additional information or clarification to prove my legitimacy. However, Amazon's current process has shut me out with no path forward, despite my complete compliance and transparency.

I am formally requesting that Amazon urgently resolve this situation. Specifically, Amazon should do one of the following:

Allow me to resubmit my verification documents through a proper channel.

Forward my case to the appropriate verification team for a thorough manual review.

This is a clear oversight that Amazon needs to correct immediately. As a genuine seller who has acted in good faith, I should not be left in limbo due to a procedural error. I urge Amazon to take responsibility and address this promptly so that I can proceed with my business.

2 votes
0 votes
66 views
5 replies
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A-to -Z for non delivery
by Seller_HMxMRdomHkjHi

I seem to be getting several of these recently, buyers are chasing order 3 or 4 days after postage. I give them the tracking number and check the Royal Mail website which says we will provide further details when we attempt delivery. This usually means that the postman has not scanned the package. None of these customers ask for a replacement but go straight to an A-to-Z which is immediately granted . Yet Royal Mail do not accept claims until 10 days after expected delivery dates . Why don't Amazon have this policy in place.? To get a refund from Royal Mail you have to jump through hoops and unless it is a substantial amount it is not worth the effort. Has anyone got a solution for this?

3 votes
0 votes
69 views
2 replies
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