Hello Moderators,

I am requesting urgent moderator assistance regarding an ongoing Brand Registry / cataloge issue that has now been unresolved for over a month.

My registered UK trademark is:

CORE EDGE

UK trademark number: UK00004288738

Amazon has incorrectly merged my brand CORE EDGE with another unrelated brand, COREDGE, in the Amazon cataloge.

This issue is not only causing brand confusion, but also storefront and brand-linking issues. I do not have proper access to my own correct brand storefront, while the merged/incorrect storefront reflects the other company’s brand instead.

In addition, when I list items under my brand and click the brand name, the link takes me to the other company’s product page/storefront rather than my own. This shows the brand association is incorrectly pointing customers to an unrelated company.

To be absolutely clear:

CORE EDGE and COREDGE are not the same brand

We sell entirely different products

We target entirely different customer demographics

This is an incorrect internal merge, not a branding similarity issue

Amazon Brand Registry Support has already acknowledged in writing that they understand I am reporting an incorrect merge of CORE EDGE with another brand in the Amazon cataloge. However, I continue to receive only generic “still investigating” responses with no concrete update or timeline.

This issue is now materially affecting my business because:

my registered trademark is being misattributed,

my brand identity is being confused with an unrelated company,

storefront access/presentation is incorrect,

brand clicks route customers to the other company’s page,

and I am unable to properly list and launch new inventory until this issue is resolved, which is causing further damage to my company.

I now have new inventory in hand ready for launch, but I cannot proceed properly while this issue remains unresolved.

This is not a standard support question. It is a manual Brand Registry / catalog correction issue requiring intervention from the appropriate internal team.

I am requesting moderator help to escalate this case for manual review and correction.

Case ID: 19660990911

Requested action:

Manual separation of CORE EDGE from COREDGE in the Amazon cataloge

Confirmation that CORE EDGE is being reviewed as a distinct registered trademark

Correction of the storefront and brand-linking issue

A concrete update or escalation to the appropriate internal team

Any moderator assistance would be greatly appreciated, as this issue has now been ongoing since mid-March and normal support responses have not resolved it.

This was my last correspondence with them:

"Hello from Amazon Selling Partner Support,

From your correspondence, I understand you are contacting us regarding your brand CORE EDGE (trademark UK00004288738) being incorrectly merged with another brand COREEDGE in the Amazon catalog.

Thank you for your continued patience. At this time I am working with our internal team to reach a resolution on your case.

While I don’t currently have an update, I will follow up with you as soon as additional information is available or if any further information is required from your side.

I encourage you to wait for our response.

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Were you satisfied with the support provided?"

its the same generic response I have been receiving since Early March.