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Hello Sellers,

If you've been moved to the new Seller Central, you're probably still getting used to where everything lives. Your feedback has been loud and clear, and the team building this experience wants to hear more.

Starting today, we're launching a series where the team building the new Seller Central hears directly from you, area by area. We'll follow up regularly with what's been changed based on your input.

How this works:

  • Each post focuses on one area of the new Seller Central
  • The team responsible for that area reads every response
  • We'll publish regular "✅ You Spoke, We Built" updates showing what changed because of your feedback

🗣️ First up — Navigation. Tell the team in the replies below:

  • What can't you find in the new Seller Central?
  • What's taking more clicks than it used to?
  • What do you need quick access to that you can't find now?

The team building navigation and discoverability reads every response here. Your feedback directly shapes what gets improved next.

In the meantime, here are some recent improvements designed to help you find what you need:

1. Site Map — You can now access a full site map showing every tool in the new Seller Central, organised by workspace. Find it two ways: in the navigation menu, or at the bottom of any page in the footer.

2. Breadcrumbs — Every sub-navigation page now shows your path at the top of the screen (e.g., Products > Manage Products > Manage A+ Content), so you always know where you are and can navigate back quickly.

3. Tooltips — You'll find tooltips throughout the new Seller Central that help you connect familiar tools to their new locations. If you're looking for something that's been renamed or moved (for example, "Catalogue" is now under "Products," "Inventory" is now under "Supply Chain," and tools like Vine and A+ Content live under their parent workspaces Marketing and Manage Products), hovering over menu items will show you where things landed.

4. Bookmarks (coming soon) — Within the next two weeks, you'll be able to bookmark any page in the new Seller Central for one-click access to the tools you use most. Stay tuned for the latest and greatest on our "✅ You Spoke, We Built" posts coming in the next couple of weeks.

Based on feedback we've already received:

  • Many of you told us CTRL+Click (or using right-click and opening an experience in a new tab) wasn't working to open links. This has been implemented across the menu and workspaces, and is rolling out to remaining areas.

Next up in this series: Action Centre. Stay tuned — and in the meantime, tell us what you need below. 👇

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Easy Ship Disaster!
by Seller_GqPUALGRa4vus
Amazon replied

Hi Everyone,

I need help with the easy ship orders. Since we are using the easy ship our daily refunds have significantly gone beyond the affordable limit! amazon chat boot is refunding money to the customers and our items are still being remain with the customer. I think if we rund easyship another month we will have to close the business due to these refunds! Does anybody have any suggestion how to cope with this issue?

we have follwoing difficulties in this matter:

we need full day to put through the safety claims of these refunded orders

we do not have any support or anybody who we can speak to about this issue within the Amazon

Feed back and suggestiions are welcome. if nay body else is experiencing this issue please share your experience.

Thanks,

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Multi Discount to Customer but FBA charges per unit
by Seller_W9prAp84hpdZt

I want to give multi discount if customer buy same SKU in multiple quantity. But Amazon FBA charges fee per item. If FBA fee for 1 unit is £4, even if I will give 10% discount for two items, I will be charged £8. In reality when we sell as FBM, normally if we most couriers charge same rate up to 2 kg parcel. Weight of 1 item is 1 kg just to make things easier.

I think amazon should discount FBA fee if number of units increase for Small and standard parcels. This will allow sellers to give more multi discount and order value will increase too.

Amazon team is busy making changes in how seller central look but they are not thinking on this issue. Am I missing somethign?

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This is a request for help
by Seller_72K9Z6SsKl0pa
Amazon replied

Dear sellers

This is a request for help

My store is now encountering a situation where we use the API interface to connect to Amazon and process full refunds for buyers on our own system. However, the remaining taxes and fees collected and paid by the Amazon platform are always not refunded, and if we do not refund manually, the fee will always be on the order page; the answers given by the Amazon platform customer service are simply unhelpful;

I know that this tax should be refunded by Amazon, but after we complete the product fee and shipping fee refund, there is still part of the fee in the buyer's order details.

Before August, after a full refund was given to the buyer, there would be no remaining amount on the order page.

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Does anyone ever win a Safe T claim?
by Seller_FzYxqnSoia90P
Amazon replied

Had a return, the customer claimed the item did not fit. Ok even though the sizes are on the listing Amazon grant a refund, I get the parcel back should be a hundred pieces but theres loads missing.

Make a safe t claim send picture of parts, simple its clear.

No we want a photo of the return label, but I had thrown this away so cant send one, why is the label relevent, Ive got te parcel back I didnt say hey hadnt returned it I say.

Claim denied

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A customer contacts Amazon to say their SFP order costing £180 is damaged and Amazon just refund the customer.

We've not received any message from the customer regarding this and no evidence of any damages, we've not been given any opportunity to view, replace or collect the alleged damaged goods.

We file a Safe T Claim which is denied, appeal requesting images of damage, denied. After contacting seller support they agree it's not fair and give us some bullet points to appeal again. We appeal, denied with links to a selection of Amazon pages.

Apparently we have to contact the carrier to claim for damages. Shipping was purchased from Amazon with DPD so I don't know if they'll even deal with us but we once again request photographic evidence so we can file a claim with the carrier.

Denied, the reply received is exactly the same as previous reply "We understand that you may not agree. However, we stand by our decision." clearly no one even reads them.

For all we know this is a fraudulent claim and Amazon are allowing customers to steal from sellers.

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2 replies
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[Moderator Edit: removed solicitations]
by Seller_s2MMasVXVv9IK
Amazon replied

[Moderator Edit: removed solicitations]

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0 votes
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