Hello Sellers,
Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:
Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.
Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.
You can set up these options through Seller Central:
- For pre-orders, specify the product's release date during listing creation
- For back-orders, set a restock date for your out-of-stock items
Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.
For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.
Have you used pre-orders or back-orders before? Share your experience in the comments!
Cheers, Ezra
Pinned by community manager