Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    Seller_xkwDczt8sPSmx
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    News_Amazon
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    Seller_AlYpsVHv0gj21
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    Seller_MGaLDqjFABhLV
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    Seller_xkwDczt8sPSmx
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    How Was Your Black Friday/Cyber Monday 2025?
    by Seller_xkwDczt8sPSmx
    Amazon replied

    Hello sellers,

    Now that one of the biggest shopping events of the year is over, we want to hear about your experiences during Black Friday and Cyber Monday 2025. Whether this was your first peak season or you're a seasoned seller, your experiences can help build our selling community's knowledge base.

    Tell us:

    • What strategies worked well for you this year?
    • Did you try anything new that showed promising results?
    • What lessons did you learn that you'll apply to future sales events?
    • How did your preparation and execution compare to previous years?
    • What would you do differently in 2026?

    Already planning for next year? Share what adjustments you're considering - your practical tips could help other sellers strengthen their peak season strategy next year.

    💡 Pro Tip: Consider making notes about your experience now while the details are fresh. Even small observations can lead to big improvements for future events.

    Drop your top "I wish I had known..." moment below, and don’t forget to upvote helpful replies!

    3 votes
    8 votes
    1.1K views
    37 replies
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    Seller_7WWuosCNZf3ga
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    All funds going Account Level Reserve despite sucessful video identity verification.
    by Seller_7WWuosCNZf3ga

    Hi @Seller_VJ4XoAkjDpjPH, @Seller_XUNeUuvrQDpgP Please help.

    Yesterday we successfully completed the Amazon video verification call regarding to Section 3 of the "Amazon Business Solutions Agreement". After the call, we received the message it was succeed and:

    “Funds will be disbursed on your next scheduled settlement date.”

    However, we are still experiencing a critical issue with our funds release.

    Even though the verification was successfully completed (which itself confirms we are operating as a legitimate business), we still have a large amount stuck in Account Level Reserve and we cannot access our funds.

    For reference:

    • Account Level Reserve: over €31,000 (across 10 marketplaces)
    • Total balance: over €44,000

    What we are seeing now is the following behavior:

    • A small amount briefly moves into Funds Available for Disbursement
    • But within ~30 minutes, it moves back into Account Level Reserve
    • Then Funds Available returns to €0, and nothing is disbursed
    • This looks like the system is still applying a restriction and preventing disbursement, despite successful identity verification.

    This situation is creating a serious and immediate business impact:

    • We are unable to restock inventory
    • We cannot pay suppliers and logistics providers on time
    • We risk losing Buy Box and sales velocity across all marketplaces
    • If this continues, it may force us to slow down operations significantly

    Could you please escalate this to the correct internal Payments/Disbursements team (or the team responsible for Account Level Reserve / funds release) and confirm exactly what is still blocking the disbursement?

    Thank you in advance for your support, we would greatly appreciate an urgent review.

    2 votes
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    6 replies
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    News_Amazon
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    New features for Fulfilment by Merchant sellers
    by News_Amazon

    We’ve introduced new Fulfilment by Merchant (FBM) features to give you more control over your settings. These improvements can help you manage delivery dates more accurately and keep your products visible even when your business is closed.

    New features for FBM settings include the following:

    • Seller-set holidays: You can now set your own holidays, which are days when your business is closed while keeping your products visible to customers. Previously, you had to use vacation mode to manage time off, which made your listings temporarily undiscoverable. The system automatically adjusts delivery dates to account for your holiday schedule. Go to Shipping settings to configure your holiday dates. To learn more, go to Manage holiday settings.

    • Enhanced transparency for delivery dates: To help you understand how delivery dates are calculated, we’ve added new columns to your FBM order reports. These show the handling and transit times used for each order. To learn more, go to FBM order reports.

      You can also view handling time per SKU and download your handling time report on the Product-level shipping preferences dashboard. To learn more, go to Product-level shipping preferences.

    10 votes
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    244 views
    7 replies
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    Seller_AlYpsVHv0gj21
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    The role of "Mods"
    by Seller_AlYpsVHv0gj21

    There has been a great deal of discussion about "mods" recently. I thought it might be an idea to try to get clarification on exactly what their role is.

    Originally I believe they were simply there to check sellers were not posting things which for instance contained obscene language. This role seem to develop into actually helping sellers with problems and ,for a time, they actually did help. In more recent years sellers increasingly used them as a "help desk" instead of contacting the completely useless "Seller Help"

    We now have a situation where there seem to many many mods but very few of them actually give sellers any help.

    It would be helpful if a mod (a real person not a robot) could come on the forum and tell us what their role is.

    I am only naming the 2 most recent mods who have replied to my queries. Other sellers please feel free to add more mod names

    @Seller_xkwDczt8sPSmx

    @Seller_XUNeUuvrQDpgP

    4 votes
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    68 views
    9 replies
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    Seller_MGaLDqjFABhLV
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    Is there such a service called "Amazon Mandatory Reactivation Fee"?
    by Seller_MGaLDqjFABhLV

    Had my account shut down, as Amazon wont accept its a UK LTD vat reg company, any way bast getting my account back I simply want my stock out as they keep charging me. I cant create a removal order as account is closed down, amazon keep charging me storage costs. I have reached out to few people for help but its full of scammers.

    Last one send me $500.00 not pounds for some "Amazon Mandatory Reactivation Fee" that gets sent back to your amazon account

    Thanks

    1 vote
    3 votes
    71 views
    10 replies
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    Seller_z3k8APxGfbQEK
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    🚨 How to Report Incorrect Brand Name Changes
    by Seller_z3k8APxGfbQEK
    Amazon replied

    We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

    We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

    If you experience an unauthorized brand name change, please follow these steps:

    1. Submit a report through the "Report Abuse" feature

    2. Select "Product detail page was changed to represent a different product"

    3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

    4. We're continuously monitoring these reports and working to streamline the resolution process.

    However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

    We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

    As always, we're here to help. If you have any questions, please let me know.

    8 votes
    3 votes
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    97 replies
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    Seller_A5QUfTZ8Bt3hf
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    Competiror clicks on my product to finish my daily budget
    by Seller_A5QUfTZ8Bt3hf

    This is a strange one. I have been monitoring the situation for a few weeks now and I have good reasons to believe that they my competitor (who was the only one selling my product before me) is clicking on my sponsured product several times per day to finish my daily budget.

    How do I go about this?

    5 votes
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    1.4K views
    9 replies
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