Here is some important information about Brand name approval requirements and issue resolution:
Key Points to Remember:
Brand approval applies across ALL countries
Allow 24 hours for new brand names to activate
Brand names are case-sensitive
Product types/descriptions CAN'T be brand names
How to Submit Brand Approval:
Clear product/packaging photos showing:
Brand name permanently affixed
Real-world images (no digital alterations)
Clear, legible text
All sides if requesting GTIN exemption
Required Documentation:
Exact brand name spelling
Brand logo image (optional)
Two+ product/packaging images
Common Issues & Solutions:
Error 5664: Generic Product Issue
- Solution: Use “generic” as brand name or submit proper branding
Error 5665: Unapproved Brand Name
- Solution: Submit brand approval application
Error 5668: Missing Brand Name
- Solution: Add correct brand name or use “generic”
Special Cases:
Compatible Products: Use actual product brand, not compatibility brand
Merch on Demand: Use “generic” unless trademark registered
Amazon Renewed: Use original product's brand name
Pro Tip: Consider Amazon Brand Registry or IP Accelerator if you have/want trademark protection.
Regards,
Angie 🐝