Experiment on child ASINs with the new Manage Your Experiments feature

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News_Amazon

Experiment on child ASINs with the new Manage Your Experiments feature

Manage Your Experiments helps Brand Owners registered in Brand Registry learn what content drives conversion, which can lead to 25% increase in sales.

You can create two different versions of content that are shown to Amazon Customers at random, and experiment to optimize content, titles, and images for your products by collecting insights such as traffic and conversion.

You can review which version performed the best at the end of an experiment, and then publish the winning content.

Our recent feature update enables you to experiment on one or more of your child ASINs, instead of experimenting on the entire ASIN family. To see the eligibility status of each ASIN and choose your test subject, refer to the Experiments FAQ.

Go to Manage Your Experiment to create a new experiment.

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