Fee reductions and promotions in Europe – Starting March 1, 2021


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This continues to be an incredibly challenging period for entrepreneurs and small business owners around the world, but you continue to meet the challenge and serve customers every day. We are inspired by your efforts and want to help you be successful during these times. Our communities are depending on Amazon and all the small businesses who sell in our store to keep as much in stock as we can and to deliver products to doorsteps while keeping our employees and partners safe and healthy.

As announced previously, we have postponed our annual fee adjustments until June 1, 2021. To further benefit sellers, we are pleased to announce that we are reducing the customer returns processing fee, extending the referral fee promotion for Clothing, Shoes and Bags, and expanding the popular FBA New Selection programme. The FBA New Selection programme applies to Amazon stores in the United Kingdom, Germany, France, Italy and Spain.

The returns processing fee changes will go into effect on March 1, 2021, and the FBA New Selection changes will go into effect on April 1, 2021.

For further information, visit the 2021 Amazon Europe fee reductions and promotions page. We welcome your feedback at eu-fba-fee-feedback@amazon.com.


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