What do you all make of this then???
We are always listening to customers, and Prime members consistently tell us they want free and fast shipping. That is why Amazon is making significant investments in our fulfilment and transportation capabilities to make Prime faster. As we continue to make Amazon Prime better for customers, we want to continue improving Seller Fulfilled Prime (SFP) as well.
We know that as a seller enroled in SFP, you work hard every day to provide customers with a delightful shopping experience. Despite these good intentions, even before COVID-19 impacted deliveries, a large part of SFP offers did not meet the two-day or faster delivery promise that our customers expect, in part because of order cut-off times. To improve customer experience, we are making the following changes to this programme:
• Starting June 30, 2021, the required cut-off time to maintain eligibility for SFP will be later. The minimum carrier pickup time on weekdays will be 16:30, which will set your order cut-off time to 16:00. A later order cut-off means more customers shopping on the store will see your offers with faster delivery available. You can set your cut-off time in Order Fulfilment Settings under “Fulfilment Settings for Shipping Region Automation” (https://sellercentral-europe.amazon.com/sbr/order-fulfillment/)
• Starting June 30, 2021, you will also be required to use ship methods that support pickups on at least one weekend day (Saturday or Sunday) to maintain eligibility for SFP. Shipping on weekends provides customers with a more consistent delivery experience throughout the week. You can set a different order cut-off time on weekends vs on weekdays. You can set your weekend shipping preferences in Order Fulfilment Settings (https://sellercentral-europe.amazon.com/sbr/order-fulfillment/)
• While you set your order cut-off time in Seller Central, you must work with your SFP carrier(s) to ensure they will arrive for parcel pickup at an appropriate time after you process your orders. You can find instructions on how to contact your SFP carrier here : (https://sellercentral-europe.amazon.com/gp/help/G38JK8T9E3EMCSPP)
• To help you provide faster delivery promises and increase your Prime coverage, we have also launched multi-warehouse functionality. This feature allows you to select up to 10 ship-from addresses in your Prime shipping template to ensure the delivery promise customers see reflects your warehouse locations (https://sellercentral-europe.amazon.com/gp/help/202188870)
We recognise these changes are meaningful. We want to make sure you have time to determine how these changes affect your business and to make any adjustments you may need in conjunction with your carrier, which is why these new requirements will not take effect before June. If you already meet these requirements, nothing changes. If you choose not to meet these new program requirements, you are welcome to continue offering your products through our Merchant Fulfilled Network or Fulfilment by Amazon.
You and SFP are important to Amazon and our customers, and we will continue innovating with tools and offerings that help deliver a more compelling experience. To help you navigate these changes, we have also launched a guide in Seller Central < https://sellercentral-europe.amazon.com/gp/help/G38JK8T9E3EMCSPP > with details, examples and answers to your questions, and set up a dedicated support team, which you can contact at < email@example.com >.