Learn with our new Advertising quick tips videos in Seller University


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Get quick advertising tips for your brand or business with our on-demand learning resources. These super-short videos demonstrate specific steps while you’re creating or adjusting your campaigns.

How to use keyword match types–Watch now

Keyword match types help you control where your ads may appear in your campaigns.

How to add negative keywords to your campaigns–Watch now

Negative keywords help prevent your ads from appearing on irrelevant or low-performing customer shopping queries.

How to add sub-pages to your Store–Watch now

Make a home for your brand story. Showcase flagship products or seasonal items. Organize them by theme or category, to help customers find what they need.

How to drive traffic to your Store with Sponsored Brands–Watch now

Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand.

How to add a custom image to your Sponsored Brands campaign–Watch now

You can include an image of your products or brand in a lifestyle setting alongside the selected products in Sponsored Brands product collection ads.

How to target product categories in your Sponsored Display campaign–Watch now

Use product targeting to target categories that are relevant to the product you want to promote to help your ads reach the right customers at the right time.