Multiple Seller Accounts


Hi all,

Maybe someone can shed some light. I have already contacted seller performance regarding this.

A scenario where 1 company is 100% shareholder of 5 sister companies with each having different registered addresses, bank accounts, directors etc.

Would those 5 companies be able to operate each of their own Amazon account?
Do they have to sell different products? Something else?


Basically, they need to sell a completely different range of goods.
It is allowed, but only with permission from Amazon.


You can have as many Seller Accounts as you wish as long as you obtain a prior permission from the Seller Performance and meet the following requirements:

You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked though Amazon Global Selling.

Each account must have a separate email address.

The products and services sold in each account must be different.

Your Performance Metrics must be in good standing.