Are they logging in to individual user accounts, or everyone in to one main account?

If it’s just one account, it’ll be asking for verification because you’ve got multiple logins occurring from different devices.
In theory, an account belongs to an individual (even if it’s a business), so that individual wouldn’t be in multiple places at once.

We’ve had 2 step verification set up for years and we’ve not had an issue with it. We’ve always been able to click the ‘Don’t require OTP on this browser’ option when adding a new device so we don’t have constantly keep entering a ONE TIME password.

Obviously something has changed and we will have to work with it, but it just seems strange that there is a difference between Chrome and Firefox in regards to the tick box.

The whole thing is a mess. As per other threads, I am getting a little fed up with the non-stop OTP requests. It may have merits for some situations but not for a home-business.

And it’s not just code requests on the desktop PC, it’s on the phone and on the tablet which are all accessed frequently during the day.

People are now so used to being asked for OTPs all the time that scammers are exploiting this and trick people into giving them access to their various accounts. I’m not sure that is the intention of OTPs but it is certainly an unintended consequence IMHO.

Bob is an employee of yours.
Bob has been working for you for 10 years, but feels like he’s sick of it…
Bob comes to you to ask for the OTP, and you hand it out, because “It’s just Bob”.
But Bob didn’t log in on his office PC, he used his phone.
Bob is now sat at home with 100% access to every part of your Amazon account, Bank details, financial data, and customer data (GDPR anyone?).
Bob thinks… I’ll just change the log-in password before I leave, that’ll show them.

Next morning… No one has access to the account, you try to get it unlocked via seller support (over the phone, because you can’t use the messaging system) and sit in an endless loop of 'I understand your concern" messages while your account is frozen and you bash your head against the wall wondering how it all happened… Because there’s no way that you ever prove (or possibly even realise) that it was Bob.

I think everyone’s getting a little excited here. Unique user log ins are recommended by Amazon in their 2sv documentation. Nothing about a breach of terms and conditions and account suspensions here:

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Look, I fully accept that unique logins are going to be something we will have to implement going forward. This doesn’t change my original post which was about the odd discrepancy between Chrome and Firefox and the tick box, which could still cause an issue even after we have created unique logins for everyone.

mine has been doing the same for about a week now,option to not use otp has gone and need to use otp first log in of the day,as others have said there was a notification about some changes to log in last year

Instead of phone number OTP.
a google authenticator app can also be used for OTP, In this case everyone can have that code on their own phone while logging in.
But in any case every employee need to have their own login authorized by the account owner.