Reducing discoverability of products due to review manipulation
Just received the email below from Amazon UK. I am a seller based in Amazon US; I believe that this only affects my selling on Amazon UK, but cannot be certain. I responded stating that there must be an error with their automated review algorithms; they rejected my response in a follow up email stating this:
Thank you for your submission. We have reviewed it and we still detect suspicious customer review activity on one or more of the products that you sell on our store. As a result, we will continue to reduce discoverability in search results and promotional channels for the products included in our previous communication.
Anyone been through this and have suggestions on what can be done? How long does this last for?
Original email from Amazon UK:
Hello <SELLER>,
We have detected suspicious customer review activity on one or more of the products that you sell in our store. Due to this activity, we are reducing the discoverability of the affected products in search results and promotional channels in order to protect our customers from inauthentic reviews that might influence their purchase decisions. This will not impact your account health. For more information on this policy, visit ““Customer product reviews policies””:https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=YRKB5RU3FS5TURN
Why did I receive this message?
We are sending this communication to inform you of suspicious activity and the actions we are taking as these actions may impact your business. We are reducing discoverability in search results and promotional channels for the following products:
XXXXXXXX
Amazon policy prohibits activities such as:-- Offering a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups. – Offering to provide a refund or reimbursement after a buyer writes a review, which includes reimbursement, via a non-Amazon payment method. This includes using services, websites, or social media groups that sell customer reviews. – Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.
Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. For more information, visit ““Customer product reviews policies””:https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=YRKB5RU3FS5TURN
What happens next?
We will continue to reduce discoverability on the products listed in search results and promotional channels until we identify and remove reviews and reverse any unfair advantage accrued to the products driven by such reviews, to the extent feasible. During this period, customers will still be able to find and purchase your products.
We are here to help. If you have any questions or if you believe we have made an error, please reply to this email.
The ““Account Health”” page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. To view your account performance, select ““Account Health”” on the home screen of the Amazon Seller app on your iOS or Android device, or go to the ““Account Health”” page in Seller Central:-- https://sellercentral.amazon.co.uk/performance/notifications?ref=ah_em_pra-- Download iOS app: https://itunes.apple.com/gb/app/amazon-seller/id794141485?mt=8-- Download Android app: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_GB"
Seller Performance Team Amazon.co.uk
4 replies
Seller_A2PqhWx3fUFsa
I have read this kind of thing before. This means you are not the one that manipulating reviews, otherwise the notification will be rather different (something like listing removed or account deactivation). It is other sellers who are selling in the same listing with you that manipulate review, but Amazon cann’t find out who did that. So they simply reduce the visibility of that listing. This won’t impact on your account health but there is no time line when this will be gone.