Reduction in FBA referral fee for clothing, shoes, bags above €45/£40


On March 1, 2020, we decreased the referral fee from 15% to 7%* on the portion of the total sales price that is greater than €45 or £40 for clothing, shoes, bags and accessories that are sold via Prime. This promotion will be extended until March 31, 2023, and will be applied automatically to all of your eligible products that are sold through Fulfilment by Amazon (FBA) or Seller Fulfilled Prime (SFP).

To check your eligible selection for the promotion, go to

Referral fee reduction for items priced above €45 or £40 for clothing, shoes, bags and accessories sold via Prime

* The promotional rate will be adjusted upward by 2% for the UK, and 3% for France, Italy and Spain because of the digital services tax.


Given the increase in FBA fees and overall inflation, isn’t it time the grocery 8% concession for under £10 was lifted to reflect the fact that it’s probably impossible to still sell a £10 from this time last year for £10 now?

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