Recently, we have seen sellers mention around the forums that they have, 'No Reference Price for Prime Discount' for which we believe they are referring to missing their List Price for the product on their detail page.
What is a List Price?
A List Price is the suggested retail price of a product as provided by a manufacturer, supplier, or seller and represents one type of strike-through price Amazon may use to show savings to customers. In the US, a List Price is also known as the Manufacturer’s Suggested Retail Price (MSRP). List prices are validated against Amazon recent sales history and external competitor prices to ensure we reflect accurate information to our customers. If you do not have a ready-to-provide List Price, a possible value could be the first price at which you’ve offered the product. You can also provide a value of 0 to indicate you do not have a List Price.
Note: If you get a “no reference price” response when you try to run a discount on your ASINs, it may mean that you do not have enough sales history on the item to allow a discount yet.
Benefits of providing a List Price
Providing a List Price can help customers understand the value of your offer when the List Price is displayed as a strike-through price with discount messaging; potentially increasing your sales in your Amazon storefront. For a List Price to display, it must represent the price at which you or other retailers and sellers have recently made substantial sales of the product in question, and your offer must be lower than the List Price.
If you need to update a List Price on a single ASIN, feel free to take a look at the following steps:
- In Seller Central, select Inventory, and then click Manage all inventory.
- Search for the relevant SKU/ASIN.
- Hover over the three dots, and click Edit listing in the Offer tab, ensure that All attributes is enabled.
- Fill in the List Price field (naming and order varies across stores and categories).
- Click Save and finish.
For more information on how list prices work, check out Show a reference price on your products by providing a List Price and Amazon Policy on Reference Prices.
⭐Have you had success with discounts on your listings by showing a list price?⭐
We would love to hear from you in the replies below. ~ Cooper_Amazon
