As an Amazon seller, understanding product image requirements is essential for successful product listings. This guide breaks down the essential requirements into clear, actionable sections to help you create compliant and effective product listings.
Technical Fundamentals
Before diving into specific requirements, let's establish the basic technical framework every Amazon product image must meet. These specifications ensure your images will display properly across all Amazon platforms:
* Minimum one image per product (six images and one video recommended).
* Size: 500-10,000 pixels on longest side (1,000+ preferred for zoom functionality).
* Formats: JPEG, TIFF, PNG, or non-animated GIF.
* Images must be clear, without pixelation or jagged edges.
Main Product Image Essentials
The main product image is your product's first impression on potential customers. As the primary image shown in search results, it must meet strict requirements to maintain Amazon's consistent shopping experience:
* Pure white background (RGB: 255, 255, 255).
* Product must occupy 85% of image.
* Professional quality, realistic representation.
* No placeholders allowed.
* No text, logos, borders, watermarks, or graphics.
* Complete product view within frame • Single unit display only (unless multipack).
* No props or non-included accessories.
* No packaging unless it's a product feature.
Category-Specific Guidelines
Different product categories have unique requirements to ensure optimal presentation. These guidelines help customers make informed decisions based on their specific shopping needs:
* Footwear: Single shoe, left-facing, 45-degree angle.
* Clothing accessories/multipacks: Flat lay, no model.
* Adult clothing: Standing model required (inclusive representation encouraged).
* Children's clothing: Flat lay only, no model.
Universal Standards
Regardless of product category, all images must adhere to Amazon's platform-wide standards. These requirements maintain professionalism and prevent customer confusion:
* Must match product title and accurately represent item.
* No nudity or sexually suggestive content.
* No customer reviews or star ratings.
* No pricing information.
* No Amazon trademarks/logos (including "Prime," "Alexa," etc.).
* No Amazon badges (e.g., "Amazon's Choice," "Best Seller").
Note: Images showing a seller’s contact information will be rejected. Remember, we ask customers and sellers to use our Buyer-Seller Messaging system to communicate electronically. To learn more about Amazon’s communications policies, check out Communicate with buyers using the Buyer-Seller Messaging Service and Amazon’s Communications Guidelines.
This structured approach to Amazon's image requirements ensures your listings will be compliant while maximizing their appeal to potential customers. Following these guidelines carefully will help avoid listing rejections and create a professional, consistent shopping experience. For a deeper dive into the requirements you've just read check out our product image requirements page.
