Hello sellers!

Let´s talk about how Transparency works and how it can help you protect your brand and customers from counterfeits both online and offline.

Who can enroll in Transparency?

• Enroll in Brand Registry with a government-registered trademark. Trademarks with "pending" status are not eligible to enroll in Transparency. Click here to get enrolled in Brand Registry.
• You also must have the role of Right’s Owner in Brand Registry. Please use your Right’s Owner credentials to log in and create a Transparency account.
• Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
• Have the ability to apply unique Transparency codes (a type of serial number) to every unit you manufacture, regardless of where the units are sold.

Why should I enroll in Transparency?

• Verify product authenticity - Ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.
• Engage with customers - Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
• Optimize your supply chain - Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.

The numbers:

• More than 33,000 businesses rely on Transparency to prevent counterfeits
• Over 1.6 Billion product units enrolled in Transparency have been authenticated as genuine through code scan verification, whether sold in Amazon’s store or elsewhere in the retail supply chain.
• Transparency offers protection in 10 countries

Resources:

• Transparency Program Page
• Transparency FAQ Page
• Get Started with Transparency Seller University Video

Everybody loves a deal (and I am sure your customers will too).

I have seen a few threads in the forums asking about what Price Discounts are or how to get “strike-through pricing"?

Price Discounts are a time-bound campaign in which you can offer discounted prices on your products for up to 30 days and on a limited number of inventories. Price Discounts for products with a validated reference price will appear with a strike-through price in Search and on the Product Detail page.

The benefits of Price Discounts are:

• Set a duration - Price Discounts can run between 1 to 30 consecutive days. The discounted price will automatically go live on the Start Date and will automatically end on the End Date you specify.

• Set a budget - Budget capabilities allow you to easily offer discounted prices on a limited number of inventory that is defined by you. When creating a Price Discounts on a product, you can enter the number of units to offer at the discounted price. Once you sell through the committed units, the price will automatically revert to its regular price.

• Increase conversion - Price Discounts can help you increase conversion and sell through inventory, including inventory on seasonal products at the end of the season.

• Product discovery - Price Discounts may help drive additional customer discovery and sales, both during and after the discount has run.

• View performance - While your Price Discounts is running and after it ends, gain insight into the impact it had with access to performance metrics such as Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate.

To be eligible for Price Discounts, you must be a professional seller with at least a 3.5 seller feedback rating.

Your products must meet the following criteria at all times:

• Products must have at least a 3-star rating
• Products must be in new condition
• Discount must meet the following:
• At least 5% off the 30-day lowest price bought by customers
• At least 5% off the current price
• At least 5% off the reference price for products with a validated reference price. Products without a validated reference price will not display a strike-through price or savings to customers
• Adult products, restricted products, or otherwise offensive products are not allowed
• A validated reference price, in order to show a savings comparison. For more information, go to Amazon Policy on Reference Prices

Well that just about wraps up today’s discussion on Price Discounts.

If you have any questions specifically around Price Discounts please feel free to leave them in the reply section below.

Sarah.