PPC software? PPC Agency ? PPC VA?

Hi all,

We sell 3-5 ASIN, on 10 market-places.

Its just myself and a VA who just helps with reporting and customer service.

I have used agencies for our ppc the past 5 years.

One was very expensive and the results were not great, one had great results for 2 yrs, then mistakes started to happen until a costly one meant we parted ways. My current agency I am about to part ways with at the end of the month. Been with them 8 months and they are just not as good as the previous (more spent on ads, less sales, less organic). They made a mistake at Xmas in the EU that cost me £2.5k.

The agency that did quite well used Teikametrics (Teikametrics Flywheel).

The agency just leaving now uses Helium 10 Ad software (I have Helium membership). But it hasn’t worked as well so I am put off.

Does anyone out there use these (or another) to run your own PPC ?

Its really, really not my strong point. I struggle with it, and also with EU there is the languages etc.

I am thinking whether I could actually manage one of these PPC softwares myself.

Or if I should look to employ a VA, likely from Philippines or Fiverr / Upwork, who is is skilled in PPC.

The current agency has been costly, and an expensive mistake.

Is anyone in a similar / been in a similar situation?

Can you recommend any software, or perhaps VA etc?

(Or just how you went / go about things).

Just to add, my niche is competitive, mostly against Chinese sellers, in some markets my Ad sales are 50% of total sales (unfortunately) so its important I get it right.

I also worry that the PPC automated software wont be able to do all the other new kind of ads, with videos etc.

Many thanks in advance